Location-Based Online Marketing

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Glossary of Local Online Advertising Terms

To be successful at local online advertising, you have to understand how it works, and for that, you need to understand online advertising jargon. The following list defines some of the more commonly used [more…]

Tips for Building a Website for Your Local Business

Regardless of what local online advertising channels you ultimately choose to employ for your business, it’s safe to say that if you don’t have a strong Web site, achieving local online advertising success [more…]

Local Online Advertising For Dummies Cheat Sheet

As more consumers look online for local products and services (particularly using search engines like Google, Yahoo!, and Bing), local businesses are realizing that advertising online is a necessity. Of [more…]

Look to the Future of Location-based Marketing

The rate of change in location-based marketing presents both opportunities and challenges. Knowing the trends in location-based marketing is critical to ensuring that today’s decisions translate into tomorrow’s [more…]

Understand Features Available Through Location-based Service Providers

If you are venturing into location-based marketing, you need to understand the features available through location-based service providers. Armed with this information, you can begin to determine the features [more…]

The Main Players in the Location-based Service Space

If you are venturing into location-based marketing, it is important to know a bit about potential providers and their differentiators. Let’s start with the main players in the location-based service [more…]

Photo-centric Players in the Location-based Service Space

If you are venturing into location-based marketing, it is important to know a bit about potential providers and their differentiators. Tying pictures to places is one such differentiator. [more…]

Discovery-oriented Players in the Location-based Service Space

If you are venturing into location-based marketing, it is important to know a bit about potential providers and their differentiators. A focus on providing recommendations and tips is one such differentiator [more…]

Utilitarian Players in the Location-based Service Space

If you are venturing into location-based marketing, it is important to know a bit about potential providers and their differentiators. The utilitarian group of applications serves some interesting niche [more…]

Food and Beverage Focus in Location-based Services

If you are venturing into location-based marketing, it is important to know a bit about potential location-based service (LBS) providers and their differentiators. A couple of LBS providers focus solely [more…]

LBS Providers That Offer a Deals Platform

If you are venturing into location-based marketing, it is important to know a bit about potential location-based service (LBS) providers. Providing deals to consumers is one of the most popular differentiators [more…]

LBS Providers That Focus on Consumer Plans

If you are venturing into location-based marketing, it is important to know a bit about potential location-based service (LBS) providers. These LBS offerings differentiate themselves by focusing on the [more…]

LBS Providers That Focus on Offer Distribution

If you are venturing into location-based marketing, it is important to know a bit about potential location-based service (LBS) providers. These LBS providers allow you to push coupons and alerts to customers [more…]

Define Your Location-Based Marketing Goals

If you follow best marketing practices, you’ll start every campaign with a strategic brief. Starting with a brief applies to location-based marketing, just as it does to traditional marketing. [more…]

Engage Your Customer with Location-Based Marketing

Location-based Service (LBS) platforms identify people who are enthusiastic enough to say, “I am here.” By claiming your venues on platforms, you get access to dashboards that give you a bird’s-eye view [more…]

Build Brand Loyalty with Location-Based Marketing

The ultimate goal of any marketing campaign is to build brand loyalty and there are several ways to use location-based services (LBS) to build loyalty to your brand. [more…]

Align Your Location-Based Marketing Goals to a Platform

Each location–based service (LBS) platform has its strengths and weaknesses, and understanding the LBS platforms allows you to pick the right one for a campaign or tailor your marketing campaign around [more…]

Build Location-Based Marketing Programs for Minimal Intrusion

Location-based services (LBS) still haven’t achieved mainstream penetration. If you make your campaign minimally intrusive to the user, you can help encourage participation and contribute to the growth [more…]

Choose a Location-Based Marketing Platform

When you first begin to venture into location-based marketing, you will experiment with one-time offers (one-offs), try out different location-based providers, and track the results. Once you’ve proven [more…]

Present Timely Location-Based Deals, Offers, and Content

The great thing about location-based marketing is that there are several ways to make your deals, offers, and content timely and relevant to the customer. [more…]

What is a Location-Based Check-in?

Check-ins are at the center of location-based marketing. Senior members of several leading location-based marketing companies were asked to define a check-in. Here are some check-in definitions from leaders [more…]

What Customers Do to Check-in with an LBS

To be successful with location-based marketing, you have to understand what you’re asking customers to do when they check in. There are two types of check-ins – active and passive. The active type requires [more…]

What Does a Location-based Check-in Look Like?

Each location-based service is a bit different in what it provides and the features it offers. After all, they are trying to win the customer, just like you are. [more…]

Mobile Technologies Used in Location-based Marketing

Mobile technology enabled the adoption of location-based services and the FCC mandate that GPS has to be included with cellphones unlocked the ability for geo-awareness. GPS combined with the mass adoption [more…]

How Social Networking Drives Location-based Service Adoption

Social networking will continue to drive the adoption of location-based services and should be considered a part of any location-based marketing campaign. With Facebook accounting for one out of every [more…]

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