Look to the Future of Location-based Marketing
The rate of change in location-based marketing presents both opportunities and challenges. Knowing the trends in location-based marketing is critical to ensuring that today’s decisions translate into tomorrow’s [more…]
Understand Features Available Through Location-based Service Providers
If you are venturing into location-based marketing, you need to understand the features available through location-based service providers. Armed with this information, you can begin to determine the features [more…]
The Main Players in the Location-based Service Space
If you are venturing into location-based marketing, it is important to know a bit about potential providers and their differentiators. Let’s start with the main players in the location-based service [more…]
Photo-centric Players in the Location-based Service Space
If you are venturing into location-based marketing, it is important to know a bit about potential providers and their differentiators. Tying pictures to places is one such differentiator. [more…]
Discovery-oriented Players in the Location-based Service Space
If you are venturing into location-based marketing, it is important to know a bit about potential providers and their differentiators. A focus on providing recommendations and tips is one such differentiator [more…]
Utilitarian Players in the Location-based Service Space
If you are venturing into location-based marketing, it is important to know a bit about potential providers and their differentiators. The utilitarian group of applications serves some interesting niche [more…]
Food and Beverage Focus in Location-based Services
If you are venturing into location-based marketing, it is important to know a bit about potential location-based service (LBS) providers and their differentiators. A couple of LBS providers focus solely [more…]
LBS Providers That Offer a Deals Platform
If you are venturing into location-based marketing, it is important to know a bit about potential location-based service (LBS) providers. Providing deals to consumers is one of the most popular differentiators [more…]
LBS Providers That Focus on Consumer Plans
If you are venturing into location-based marketing, it is important to know a bit about potential location-based service (LBS) providers. These LBS offerings differentiate themselves by focusing on the [more…]
LBS Providers That Focus on Offer Distribution
If you are venturing into location-based marketing, it is important to know a bit about potential location-based service (LBS) providers. These LBS providers allow you to push coupons and alerts to customers [more…]
Define Your Location-Based Marketing Goals
If you follow best marketing practices, you’ll start every campaign with a strategic brief. Starting with a brief applies to location-based marketing, just as it does to traditional marketing. [more…]
Engage Your Customer with Location-Based Marketing
Location-based Service (LBS) platforms identify people who are enthusiastic enough to say, “I am here.” By claiming your venues on platforms, you get access to dashboards that give you a bird’s-eye view [more…]
Build Brand Loyalty with Location-Based Marketing
The ultimate goal of any marketing campaign is to build brand loyalty and there are several ways to use location-based services (LBS) to build loyalty to your brand. [more…]
Align Your Location-Based Marketing Goals to a Platform
Each location–based service (LBS) platform has its strengths and weaknesses, and understanding the LBS platforms allows you to pick the right one for a campaign or tailor your marketing campaign around [more…]
Build Location-Based Marketing Programs for Minimal Intrusion
Location-based services (LBS) still haven’t achieved mainstream penetration. If you make your campaign minimally intrusive to the user, you can help encourage participation and contribute to the growth [more…]
Choose a Location-Based Marketing Platform
When you first begin to venture into location-based marketing, you will experiment with one-time offers (one-offs), try out different location-based providers, and track the results. Once you’ve proven [more…]
Present Timely Location-Based Deals, Offers, and Content
The great thing about location-based marketing is that there are several ways to make your deals, offers, and content timely and relevant to the customer. [more…]
What is a Location-Based Check-in?
Check-ins are at the center of location-based marketing. Senior members of several leading location-based marketing companies were asked to define a check-in. Here are some check-in definitions from leaders [more…]
What Customers Do to Check-in with an LBS
To be successful with location-based marketing, you have to understand what you’re asking customers to do when they check in. There are two types of check-ins – active and passive. The active type requires [more…]
What Does a Location-based Check-in Look Like?
Each location-based service is a bit different in what it provides and the features it offers. After all, they are trying to win the customer, just like you are. [more…]
Mobile Technologies Used in Location-based Marketing
Mobile technology enabled the adoption of location-based services and the FCC mandate that GPS has to be included with cellphones unlocked the ability for geo-awareness. GPS combined with the mass adoption [more…]
How Social Networking Drives Location-based Service Adoption
Social networking will continue to drive the adoption of location-based services and should be considered a part of any location-based marketing campaign. With Facebook accounting for one out of every [more…]
Address Customers’ Privacy Concerns with Location-based Marketing
One of the biggest obstacles preventing location-based services from really catching fire is privacy. To address the privacy protection concerns of potential customers, you need a few rules. [more…]
Create Your Venue on Gowalla
If you are venturing into location-based marketing, but your business doesn’t have a page set up yet on your location-based service (LBS) of choice, you can set it up yourself. This process varies from [more…]
Create Your Venue on Yelp
If you are venturing into location-based marketing, but your business doesn’t have a page set up yet on your location-based service (LBS) of choice, you can set it up yourself. This process varies from [more…]
