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Photo-centric Players in the Location-based Service Space

If you are venturing into location-based marketing, it is important to know a bit about potential providers and their differentiators. Tying pictures to places is one such differentiator. [more…]

Discovery-oriented Players in the Location-based Service Space

If you are venturing into location-based marketing, it is important to know a bit about potential providers and their differentiators. A focus on providing recommendations and tips is one such differentiator [more…]

Utilitarian Players in the Location-based Service Space

If you are venturing into location-based marketing, it is important to know a bit about potential providers and their differentiators. The utilitarian group of applications serves some interesting niche [more…]

Food and Beverage Focus in Location-based Services

If you are venturing into location-based marketing, it is important to know a bit about potential location-based service (LBS) providers and their differentiators. A couple of LBS providers focus solely [more…]

LBS Providers That Offer a Deals Platform

If you are venturing into location-based marketing, it is important to know a bit about potential location-based service (LBS) providers. Providing deals to consumers is one of the most popular differentiators [more…]

LBS Providers That Focus on Consumer Plans

If you are venturing into location-based marketing, it is important to know a bit about potential location-based service (LBS) providers. These LBS offerings differentiate themselves by focusing on the [more…]

LBS Providers That Focus on Offer Distribution

If you are venturing into location-based marketing, it is important to know a bit about potential location-based service (LBS) providers. These LBS providers allow you to push coupons and alerts to customers [more…]

Define Your Location-Based Marketing Goals

If you follow best marketing practices, you’ll start every campaign with a strategic brief. Starting with a brief applies to location-based marketing, just as it does to traditional marketing. [more…]

Engage Your Customer with Location-Based Marketing

Location-based Service (LBS) platforms identify people who are enthusiastic enough to say, “I am here.” By claiming your venues on platforms, you get access to dashboards that give you a bird’s-eye view [more…]

Build Brand Loyalty with Location-Based Marketing

The ultimate goal of any marketing campaign is to build brand loyalty and there are several ways to use location-based services (LBS) to build loyalty to your brand. [more…]

Align Your Location-Based Marketing Goals to a Platform

Each location–based service (LBS) platform has its strengths and weaknesses, and understanding the LBS platforms allows you to pick the right one for a campaign or tailor your marketing campaign around [more…]

Build Location-Based Marketing Programs for Minimal Intrusion

Location-based services (LBS) still haven’t achieved mainstream penetration. If you make your campaign minimally intrusive to the user, you can help encourage participation and contribute to the growth [more…]

Choose a Location-Based Marketing Platform

When you first begin to venture into location-based marketing, you will experiment with one-time offers (one-offs), try out different location-based providers, and track the results. Once you’ve proven [more…]

Present Timely Location-Based Deals, Offers, and Content

The great thing about location-based marketing is that there are several ways to make your deals, offers, and content timely and relevant to the customer. [more…]

What is a Location-Based Check-in?

Check-ins are at the center of location-based marketing. Senior members of several leading location-based marketing companies were asked to define a check-in. Here are some check-in definitions from leaders [more…]

What Customers Do to Check-in with an LBS

To be successful with location-based marketing, you have to understand what you’re asking customers to do when they check in. There are two types of check-ins – active and passive. The active type requires [more…]

What Does a Location-based Check-in Look Like?

Each location-based service is a bit different in what it provides and the features it offers. After all, they are trying to win the customer, just like you are. [more…]

Mobile Technologies Used in Location-based Marketing

Mobile technology enabled the adoption of location-based services and the FCC mandate that GPS has to be included with cellphones unlocked the ability for geo-awareness. GPS combined with the mass adoption [more…]

How Social Networking Drives Location-based Service Adoption

Social networking will continue to drive the adoption of location-based services and should be considered a part of any location-based marketing campaign. With Facebook accounting for one out of every [more…]

Address Customers’ Privacy Concerns with Location-based Marketing

One of the biggest obstacles preventing location-based services from really catching fire is privacy. To address the privacy protection concerns of potential customers, you need a few rules. [more…]

Create Your Venue on Gowalla

If you are venturing into location-based marketing, but your business doesn’t have a page set up yet on your location-based service (LBS) of choice, you can set it up yourself. This process varies from [more…]

Create Your Venue on Yelp

If you are venturing into location-based marketing, but your business doesn’t have a page set up yet on your location-based service (LBS) of choice, you can set it up yourself. This process varies from [more…]

Create Your Venue on Facebook Pages

If you are venturing into location-based marketing, but your business doesn’t have a page set up yet on your location-based service (LBS) of choice, you can set it up yourself. This process varies from [more…]

Integrate Your Location-based Marketing into Your CRM System

With the advent of location-based services (LBS), both customer purchases at your business (CRM) and customer activities outside your business (social networking) can now be captured. The result can be [more…]

Measure Your Location-based Marketing Campaign

When you begin to plan a location-based marketing campaign or test, take the time to set up a measurement plan. It’s a good idea to start thinking about the goals of your campaign at the beginning so that [more…]

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