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Doing Business Online

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Using Twitter for Customer Service for a Small Business

You, yes you, the small-business owner, can use Twitter for customer service. You may think you don’t have time for Twitter, because running your business can be very time consuming. [more…]

Guidelines for Managing Your Reputation on Twitter

When you run a Twitter marketing campaign take special care with your reputation. After all, how your Twitter followers perceive of you is an important factor in making your business successful. Your reputation [more…]

How to Promote and Tweet Live Events on Twitter

Twitter offers you one more promotional tool in your marketing toolbox. If you already work with newspapers, radio and TV stations, and other media outlets, you’re more than ready to tackle Twitter to [more…]

How to Use Reputation Management Services on Twitter

Managing your reputation on Twitter is crucial, if you are using Twitter to market your product, business or brand. Lucky for you, you can monitor your reputation through the free or paid automated services [more…]

How to Use Twitter to Communicate a Crisis

If you are marketing on Twitter you may find yourself having to manage a crisis. During an emergency, whether it’s a public health scare or a product recall, or your CEO just absconded with millions of [more…]

How to Deal with Tweets about You

It can be a tough thing to control the message about your company on Twitter. This may not sound like too big of a deal if people are praising you or your products and services. But it may be a tough pill [more…]

How to Write a Twitter Bio That Promotes Your Business

Your Twitter marketing campaign should begin with a well-thought out Twitter bio. You can use your bio to explain yourself in 160 characters, which is 20 more characters than Twitter allows in regular [more…]

How to Use Twitter to Share Blog Content

Sharing your blog content is the name of the game in developing thought leadership on Twitter. Believe it or not, when marketing via thought leadership, the goal is to give away your information and your [more…]

Ten Do’s for Marketing Your Business on Twitter

Twitter can be a powerful marketing tool if used correctly. Although some of the rules for marketing on Twitter are just commonsense, read the tips listed here to make sure you are making the most of your [more…]

Ten Don’ts for Marketing on Twitter

Want to make the most of your Twitter marketing presence? Here are the top ten pitfalls, mistakes, and practices to avoid when you’re using Twitter to market yourself and your product [more…]

Great Twitter Marketing Ideas in 140 Characters

These thoughts on how to use Twitter as a marketing tool come from experts all over the world. Many marketing experts replied by tweet, so all the advice here comes to you in nuggets of 140 characters [more…]

The Best Twitter Tools and Support Apps

Twitter applications can really make Twitter fun and easy to use and turn it into a great marketing tool. Here’s a list of the top Twitter applications that you can use to help you go about your daily [more…]

How to Use Twitter Hashtags for Effective Marketing

Hashtags — also called #hashtags — allow Twitter users to tag their tweets to provide context to their tweets or designate them as being part of a particular conversation. You can use hashtags in your [more…]

Tips for Maintaining a Professional Tone on Twitter

If you are using Twitter for marketing, you have to take several things into consideration. You must balance your tweets so that you don’t overwhelm (and lose) your followers as a result of posting too [more…]

Ten Tools for Increasing Your Twitter Productivity

While you slowly work through the ins and outs of using Twitter to drive business and increase your brand awareness, how do you manage all the followers, replies, groups, friends, and direct messages? [more…]

The Five Rules of Location-Based Marketing

Although most users of location-based services use them for fun and entertainment, they like getting value from it as well. When you're marketing with a location-based service, you'll find success if you [more…]

What Goes Into a Good Location-Based Offer?

Wondering what goes into a good offer? The Ben & Jerry's offer is widely considered a good offer. The ice cream chain offers a foursquare deal of 3 scoops of ice cream for [more…]

The Big Players in Location-Based Marketing

Start off exploring these main players in location-based services and then, when you feel comfortable with your marketing strategies, you can branch out to other smaller, niche services. [more…]

Location-Based Marketing For Dummies Cheat Sheet

With more people owning smartphones and checking in to location-based services, the possibility of reaching a meaningful swath of consumers — and more importantly, knowing where they are during the day [more…]

Using Social Media to Promote Your Restaurant

Increasingly, social media (such as Facebook and Twitter) is the way people connect with each other, celebrities, brands, products, and yes, even brick-and-mortar restaurants. To improve your restaurant's [more…]

Starting & Running an Online Business Cheat Sheet (UK Edition)

Think you’d like to take the leap into the booming world of ecommerce, but you don’t know where to begin? Here you’ll find all you need to get your business up and running, quickly and economically. Print [more…]

Using Facebook and Twitter to Boost Your eBay Sales

Lots of folks are on Facebook and Twitter for business reasons. Like them, you can use your Facebook page and your Twitter accounts to bolster your eBay sales. Before you can have a business page on Facebook [more…]

Design Tips for Effective Business Websites

MBA-level executives know that a well-designed business website is critical for attracting customers and generating sales. When customers access websites, they want to find information quickly. The easier [more…]

Look to the Future of Location-based Marketing

The rate of change in location-based marketing presents both opportunities and challenges. Knowing the trends in location-based marketing is critical to ensuring that today’s decisions translate into tomorrow’s [more…]

Understand Features Available Through Location-based Service Providers

If you are venturing into location-based marketing, you need to understand the features available through location-based service providers. Armed with this information, you can begin to determine the features [more…]

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