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How to Choose an E-Mail Marketing Provider with a Good Sender Reputation

Getting more of your marketing e-mails delivered starts with sending your e-mail from a reputable e-mail server. Because your own e-mail server isn’t likely to have a reputation, delivering your mail through [more…]

How to Use Click-Through Data in Your E-Mail Marketing Campaign

Every time someone clicks a link in your marketing e-mail, you have the opportunity to track the click back to the individual, use the information to accomplish more meaningful objectives, and increase [more…]

Types of Images to Use in Your E-Mail Marketing Messages

Images should reinforce the text in your marketing e-mails or tell the story of your e-mails all by themselves. Some people scan your e-mail just to look at the images. [more…]

Automating Your E-Mail Marketing Database

You need a database so your automation software can find the information it needs to send your marketing e-mails based on the criteria you specify. Automating your e-mail marketing saves you time in the [more…]

Managing Bounced and Blocked E-Mail Marketing Messages

Sometimes, your marketing e-mail is simply returned to the sender by either the e-mail server or the software application. Bounced and blocked are applied to returned e-mail somewhat interchangeably, but [more…]

How to Export Your Outlook Contact List into Twitter

You want to gather the people you initially know in order to build Twitter followers for your marketing campaign. The best and easiest way to find people to follow is to start with the people you already [more…]

Uploading Contacts to Twitter from Gmail, Yahoo!, or AOL

The best way to begin marketing on Twitter is to start with people you already know. So it make sense to export the contacts in your e-mail address books. After you export your contacts to a .csv file [more…]

How to Use Twitter for Viral Marketing

Twitter is a great format for enacting a viral marketing campaign, which is all about spreading your message from person to person to person. A few examples of successful online and offline viral marketing [more…]

Driving Twitter Traffic to Your Website or Blog

One way to use Twitter in your marketing venture is to use it to send people to your website or blog. To formulate a plan to drive Twitter followers to your site or blog you must recognize that blogs and [more…]

How to Automate Blog Posts with HootSuite

If you are using Twitter as a marketing tool that points followers to your Blog, HootSuite lets you alert your followers automatically when you update your blog. This is a real timesaver for Twitter marketers [more…]

How to Encourage Your Followers to Retweet

Anyone who’s used Twitter for a few days is already familiar with the concept of retweeting. However, that doesn’t mean a follower is going to do it. If you are a Twitter marketer, you need to make it [more…]

How to Create Interesting Tweets

Being interesting on Twitter doesn’t just mean having something clever and witty to say, although that doesn’t hurt. Being interesting actually means that you write things that aren’t just commercial in [more…]

How to Develop Your Twitter Persona

From a traditional marketing standpoint, advertising and design are created to tell a story. On Twitter your tweets creates your persona or how your followers perceive of you. Your story is the lifeblood [more…]

How to Keep Up with Trends on Twitter

As a Twitter marketer, knowing what people are talking about on Twitter can help you hone your message. Lucky for you, Twitter actually keeps track of what people are talking about and counts keywords. [more…]

How to Track Twitter Hashtags

Sometimes, you need to track hashtags, for example, if you want to see whether twitterers are mentioning your company, brand, or event. People talk about you and your company on Twitter, although probably [more…]

Avoiding Interruption Marketing Tactics on Twitter

Many Twitter marketers use the interruption-based marketing model, and they can’t understand why they aren’t reaping the benefits of followers. But these marketers don’t seem to realize that people are [more…]

How to Develop Twitter Marketing Keywords

Picking good keywords can help your Twitter marketing efforts. Choose one, two, or maybe three words that describe the topics prevalent in your industry. Customers find you by using keywords, and whether [more…]

How to Find People Tweeting about Your Keywords

After you figure out keywords that will fuel your Twitter marketing campaign, you need to figure out who is talking about them on Twitter. They are among the people you want to have as followers. Twitter [more…]

How to Promote Your Niche by Using Tweets

By marketing on Twitter you can target your message easily, but you have to overcome a major hurdle: Everyone is being hit with thousands of advertising messages online and offline every day, according [more…]

Promoting the Right Way on Twitter

You already know you can reach a wide audience when you do your marketing on Twitter, but what is the most effective way to promote your business? You can find a couple of schools of thought on when and [more…]

Why Use Twitter for Customer Service?

Remember, Twitter is just a tool that combines texting, chat, and e-mail. And if your customer service representatives are already proficient at texting, chat, and e-mail, they’ll be whizzes at Twitter [more…]

How to Respond to Public Complaints on Twitter

If you are using Twitter for customer service, some people in your company may start feeling a little nervous (usually, they’re in the legal department). They may be thinking, do we really want our company’s [more…]

Using an RSS Feed to Track Your Brand on Twitter

You need to listen to your customers on Twitter because that’s where people are talking. Twitter has over 170 million users worldwide, and it’s the most popular micro-blogging tool. Although it doesn’t [more…]

Using Twitter for Customer Service for a Small Business

You, yes you, the small-business owner, can use Twitter for customer service. You may think you don’t have time for Twitter, because running your business can be very time consuming. [more…]

Guidelines for Managing Your Reputation on Twitter

When you run a Twitter marketing campaign take special care with your reputation. After all, how your Twitter followers perceive of you is an important factor in making your business successful. Your reputation [more…]

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