How to Get Removed from an E-Mail Blacklist
As a legitimate e-mail marketer, you may do all the right things to avoid being put on a blacklist, yet find your e-mails blocked from time to time. Sometimes, you make an innocent mistake, or your security [more…]
How to Fit E-Mail into Your Marketing Strategy
Including e-mail in your marketing mix isn’t as simple as transferring more traditional message formats into electronic formats or abandoning more expensive media in favor of e-mail delivery. You need [more…]
How to Brand Your Marketing Message across All Media
In marketing, you’re likely to employ several tools, messages, and types of media — including e-mail — over long periods of time. Keeping the design elements and personality of your messages similar or [more…]
How to Create Navigation Links in Your E-Mail Marketing Messages
Including navigation links in your e-mail marketing messages can save your audience time and direct them to exactly where you want them to be. Create links as a table of contents or to take your audience [more…]
Using Basic Marketing Principles with E-Mail Marketing
As an e-mail marketer, your job is to convince consumers to part with their money to obtain your products or services. Your persuasive technique probably involves communicating one of two basic messages [more…]
Lowering Customer-Acquisition Costs with E-Mail Marketing
With e-mail marketing, you can lower your acquisition cost — the amount of money you need to spend to get a consumer who is totally unaware of your products or services to make a purchase. Figuring acquisition [more…]
How to Minimize Spam Complaints to Your E-Mail Marketing
Spam, also known as unsolicited commercial e-mail, is the bane of legitimate e-mail marketers like you. If recipients perceive your mailings as annoying spam, they can easily report you to anti-spam agencies [more…]
Making Sure that Your E-Mail Marketing Complies with Spam Laws
The CAN-SPAM Act of 2003 makes certain e-mail marketing practices illegal and gives legal definitions to many best practices. Using these best practices is one way to reduce spam complaints and ensure [more…]
How to Collect Your E-Mail Marketing Addresses Legally
The CAN-SPAM Act includes regulations on how e-mail marketers, such as yourself, can collect e-mail addresses. The act also mandates that you receive permission from your e-mail list subscribers before [more…]
Timing Your E-Mail Marketing Messages
Timing is everything in your e-mail marketing strategy. Send messages too frequently and your customers may perceive them as spam; send messages too infrequently and you drop out of your customers’ consciousness [more…]
Determining How Many Marketing E-Mails to Send
Deciding how many e-mail marketing messages to send requires a fine balance: Send too many e-mail messages, and you overwhelm your audience with sheer numbers; Send too few, and you can overwhelm your [more…]
Choosing the Right Length for Your E-Mail Marketing Messages
Generally shorter e-mail marketing messages are more effective than long ones. A customer who wants to get lengthy e-mail messages is the exception rather than the rule. As a general rule, the longer the [more…]
Setting Objectives for Your E-Mail Marketing Strategy
No doubt, the number-one objective of your e-mail marketing strategy is to make money — probably the number-one objective of your business. Making money and saving time are two broad-based objectives for [more…]
Organizing E-Mail Marketing Content to Match Your Objectives
While you develop e-mail marketing content, consider how your audience will perceive your intentions. E-mail messages make more sense to your prospects and customers when the content you create and deliver [more…]
How to Collect Contacts for Your E-Mail Marketing List
The quality of your e-mail marketing list depends greatly on where and how you collect the information. The best way to ensure that you collect quality information is to obtain information and permission [more…]
Collecting Information on Your E-Mail Marketing Contacts
When it comes to your e-mail marketing contacts, the only information you absolutely must collect are an e-mail address and permission to send your e-mails. However, even as you acquire basic information [more…]
Using Incentives to Turn E-Mail Marketing Contacts into Subscribers
Your e-mail marketing contact list is an asset — hopefully containing e-mail addresses belonging to loyal customers who spend money as well as referral sources who love to tell others about you. Offering [more…]
Permission Levels for E-Mail Marketing Contacts
Collecting e-mail addresses and contact information without asking for permission to send marketing e-mail can cause prospective subscribers to hesitate — or worse, view you as a spammer who abuses their [more…]
Using a List Broker to Build Your E-Mail Marketing Contacts List
A list broker is a marketing company that collects and sells contact information for e-mail marketing purposes. If you decide to build a list with the help of a list broker, be aware of the significant [more…]
Making Sure Your Offers Are Valuable to Your E-Mail Marketing Customers
When people subscribe to your e-mail marketing list, they share their information with the expectation of receiving something valuable. Consumers aren’t likely to value multiple e-mails with irrelevant [more…]
Combining Multiple Calls to Action in Your Marketing E-Mail
Your e-mail marketing list probably consists of prospects and customers at different stages of the buying cycle with slightly different interests, so a portion of your audience will never be ready to immediately [more…]
Giving Your E-Mail Marketing Content Inherent Value
Over long periods of time, marketing e-mails that contain a variety of valuable information are generally more effective than a string of similar e-mails that contain only offers. Even when your offers [more…]
Choosing the Right Format for Your E-Mail Marketing Message
As you compose your marketing e-mails, remember that the format of your e-mail visually communicates the main idea of its content before your audience even begins to read it. Consumers expect the format [more…]
Basic Layout Elements for E-Mail Marketing Messages
The layout of your marketing e-mail directs your audience’s eyes to specific content. Use visual anchors to draw readers’ attention to your content. The variety of visual anchors you can use is limited [more…]
Positioning Visual Anchors in Your E-Mail Marketing Messages
To visualize where to place your content in your e-mail marketing message, mentally divide your e-mail template into quadrants. You can then position your visual anchors and related content according to [more…]
