Five Tips for Marketing on Twitter
Effective marketing on Twitter doesn’t require a lot of time. In fact, you need to spend no more than 30–60 minutes per day (in two 15–30 minute blocks) on Twitter. Here are some tips for how to be productive [more…]
How to Join In on Twitter Trends
Twitter trends are the most talked-about topics on Twitter. If you want to get in on a conversation about a local, national, or even global topic, you need to find out who’s talking about what. You can [more…]
How to Integrate Facebook into Your Business’s Offline Marketing Campaign
Although you can use many great online tactics to enhance your Facebook presence, you can also promote your Page in offline ways, which may be more in line with your traditional marketing efforts — not [more…]
How to Create and Invite People to Your Business's Facebook Event
Facebook Events is a great way to get people together virtually or in person to support your business, brand, or product. Events is also an economical way of getting the word out beyond your normal in-house [more…]
How to Create a Facebook Ad for Your Business
Creating your ad in Facebook is quick and easy. Whether you create a text or display (text and image) ad, or build in social actions, such as a fan request, get your ad up and running in Facebook. [more…]
How to Add Applications to Your Business’s Facebook Page
Facebook created a directory to help you find an app that might enhance your business presence on Facebook. This directory provides quick and easy access to more than 52,000 apps in its library. [more…]
How to Follow Business Etiquette on Facebook
While Facebook grows, so do the surprising number of faux pas committed by individuals and companies alike. You can and must protect your business’s reputation on Facebook, as well as maintain the utmost [more…]
How You Can Increase Business with a Facebook Page
Whether you’re a local, a national, or an international business, Facebook can help you drive the sales of your products and services. So, establishing a Facebook Page can help increase your business. [more…]
How to Effectively Share Content on Your Business’s Facebook Page
Facebook is all about connecting and sharing, so keep that in mind when you create your business’s Facebook Page. Sharing is all about the content. Whether that content is videos, photos, comments, links [more…]
How to Adapt Your Business’s Page to Facebook Changes
When you enter the world of Facebook marketing, remember that Facebook is an ever-changing universe, and some of the features and guidelines you’ve grown to rely on could be in jeopardy with every new [more…]
How to Share through Your Business’s Facebook Page
Sharing is the new currency in social media marketing, including Facebook marketing. There’s a tangible value in creating content that people actively share. When a piece of content is shared in this way [more…]
How to Monitor Feedback about Your Business on Facebook
Facebook provides you with a unique way to keep your finger on the pulse of your fans. You can listen to feedback about your business from Facebook members in a number of ways: [more…]
How to Develop Your Business’s Facebook Content Strategy
When developing your content strategy for your business’s Facebook Page, remember that your Facebook fans want a different stream of updates than your Twitter followers, and your website visitors would [more…]
How to Integrate Your Business’s Facebook Marketing with Offline Campaigns
When you start to solidify your Facebook marketing strategy, you may wonder how to integrate your social network marketing strategy with your existing marketing plans. You can leverage your existing offline [more…]
How to Use Best Practices in Your Business’s Facebook Page Design
Facebook Pages, also known as Fan Pages, give your business a presence on Facebook to promote your organization. When you create a Facebook Page for your business, give some thought to basic design principles [more…]
How to Integrate a Storefront on Your Business’s Facebook Page
Merchants are increasingly turning to Facebook as a channel to sell their wares. Attracted to Facebook’s mass reach and inexpensive, targeted ads, businesses create custom tabs to present their products [more…]
How to Keep Your Business’s Facebook Page on Message
You have to maintain a common message, or theme, throughout all your business’s Facebook Page updates to ensure that you always accomplish the goals you set out for yourself in your Facebook marketing [more…]
How to Get and Keep Fans Engaged with Your Business’s Facebook Page
Engagement is the name of the game on Facebook, especially when you have a business Facebook Page. When you engage a fan, you solicit a response or action from him. This engagement from your business’s [more…]
How to Respond to Comments on Your Business’s Facebook Page
Comments are a vital part of any Facebook Page, especially one created for a business. When you use Facebook marketing to build lasting relationships with your customers, you need to map out ahead of time [more…]
How to to Create Facebook Promotion
The same promotional incentives that served marketers before Facebook, such as raffles and drawings, still apply on Facebook. Promotions with high-value prizes tend to be more active. Celebrity appeal [more…]
How to Interpret Your Business’s Facebook Page Analytics with Insights
Understanding your business’s Facebook Page analytics is key to being a successful Facebook marketer, and Facebook’s Insights suite of tools can help you do just that. Facebook has such rich data on its [more…]
How to Integrate Third-Party Analytics with Facebook Insights
Although Facebook Insights is an invaluable tool to measure the most important metrics for tracking your business’s Facebook Page activity, sometimes you may want to have additional information at your [more…]
How to Use Facebook Ads for Your Business Marketing Campaign
Facebook’s advertising strategy can become an important part of your business marketing campaign. The self-service option for placing ads on Facebook offers many targeting options, such as being able to [more…]
How to Build Your Business’s Facebook Friend Network
Building your personal friend network on Facebook can have a resonating effect on your professional persona. By encouraging your friends to become fans of your business’s Page, your updates appear on their [more…]
How to Track the Performance of Your Facebook Business Presence
You need to follow Facebook Page performance metrics based on your goals. If you want to drive clicks to an external website, tracking referrals from your Facebook Page is an important indicator for you [more…]
