Earn Media with Your Location-based Marketing Campaign
In location-based marketing, earned media is a two-way street. It is one of the primary objectives of any social media campaign, but deserves to be promoted in its own right with traditional public relations [more…]
NJ Nets Use Billboard to Drive Location-based Marketing
You may not have the budget to promote your location-based service (LBS) campaign on the side of an NYC building, but this glitzy campaign by the New Jersey Nets is an example of using paid media to promote [more…]
Use Owned Media to Build Customer Relationships
Owned media are the channels you control: your web-site, mobile sites, blogs, Twitter, Facebook, LinkedIn, YouTube, and location-based service (LBS) pages like foursquare, Gowalla, and Yelp. It’s the place [more…]
Cross-promote between Facebook, Twitter, and Your LBSs
Encourage your customers to cross-post their check-ins from a location-based service (LBS), such as foursquare, to Facebook and Twitter. And be sure you link from your LBSs to your web-site, Facebook and [more…]
Integrate Your Website and Blog into Location-based Campaigns
Social media and location-based marketing gain momentum from cross-promotion with more traditional online marketing like your website and blog. Yes, believe it or not, having a website and a blog are now [more…]
Leverage Yelp Reviews in Your Location-based Marketing Campaign
Location-based services are often associated with the check-in, but people search for places using niche applications too. Yelp is such an application. It is an enormous social network dedicated to helping [more…]
Tips for Building Loyal Online Customers
Getting traffic, or visitors, to your website is only the first step in building your online business. To be successful, you want to convert visitors into customers who keep returning to your site. Use [more…]
Using Social Media to Promote Your Business
Social media is an inexpensive way to promote your website and to keep new and existing customers chatting about your business. Here are some quick and easy tips for using some of the most popular social [more…]
Starting an Online Business All-in-One For Dummies Cheat Sheet
Starting an online business or growing an existing business online doesn't have to be hard. Lots of resources and tips can help you do everything from creating content for your website to building a long [more…]
Use a Net Promoter Score to Measure Check-in Effectiveness
The Net Promoter Score (NPS) is used to measure customer loyalty. The principle can be adapted to measure the value of a location-based check-in.
It stands to reason that if you have a high customer satisfaction [more…]
Tie Location-based Check-ins to Sales
If one of the goals of your location-based marketing program is an increase in sales (whose isn’t), then you must determine a way to tie the check-in to sales. [more…]
AT&T Pilots Location-based Marketing with SCVNGR
AT&T launched a regional pilot across 50 stores in the Midwest that leveraged location-based service (LBS) provider SCVNGR’s rewards platform to engage customers in-store by asking them to perform a variety [more…]
Choose a Third-Party Location-based Marketing Dashboard
While each location-based service (LBS) offers a dashboard as part of their service, each is different. They don’t aggregate data from other LBSs and there isn’t much you can do to change what the dashboards [more…]
Location-based Services (LBS) Focused on Capturing Consumer Intention
Several location-based services focus on where the user is going to be instead of checking-in to where the user already is. In other words, your potential customers announce their intentions to go somewhere [more…]
GetGlue: Location-based Marketing without a Location-based Product
Instead of checking into physical locations, GetGlue allows check-ins to books, music, movies, television shows, video games, wine, celebrity gossip, and discussion topics including religion, politics, [more…]
Direct Customers to Your Product Using Glympse
Glympse is a niche player in the location-based marketing space with a unique offering. With Glympse, you can send an e-mail or text message with a link to your specific location. The recipient [more…]
Location-based Marketing to Foodies with Foodspotting
Foodspotting is a location-based service (LBS) focusing exclusively on — you guessed it — food. Foodspotting takes reviewing food (and taking pictures) down to the dish level instead of keeping it about [more…]
Location-based Services (LBS) with Location-triggered To-do Lists
Location-based services (LBS) that let the user associate a geo-tag to a to-do item hold a great deal of promise for a location-based marketer and are gaining in popularity with users. [more…]
Converge Text, QR Codes, Small URLs with 44Doors
44Doors has taken a unique blend of technologies resulting in a creative twist on location-based engagement that integrates short URLs, QR codes (a QR code [more…]
Location-based Marketing to the Beer Enthusiast
Untappd is a niche location-based services that focuses on beer enthusiasts. Beer services allow you to see what people are drinking and where they’re enjoying those beers. [more…]
Ten Ways to Promote Your LBS Program Offline
Just because you’re marketing online doesn’t mean you can forget about promoting your location-based marketing program using traditional, offline tactics. Here are ten offline ways to create awareness [more…]
American Red Cross: Social Media Monitoring
Social media listening is viable as an early warning system in a crisis. The resulting information may inspire and enable people to act quickly. Social media can be used to collect donations, triage situations [more…]
Dell Leverages Social Buzz for New Product Launch
You can use social media to turn a negative situation into a positive. In this situation, Dell was burned by social media, but the company managed to turn the situation around. By “listening” to the conversations [more…]
Choose a Social Content Monitoring Tool
As the social media space grows, the job of monitoring your business across all the statuses, check-ins, tweets, and blog posts has grown as well. Fortunately, there are a number of tools — many of them [more…]
