Claim Your Venue on Gowalla
One of the most important steps in setting up your location-based marketing campaign is claiming your place,which means going through the LBS process to own your business’s place page in their system. [more…]
Claim Your Venue on Facebook Places
One of the most important steps in setting up your location-based marketing campaign is claiming your place,which means going through the LBS process to own your business’s place page in their system. [more…]
Claim Your Venue on Google Places
One of the most important steps in setting up your location-based marketing campaign is claiming your place,which means going through the LBS process to own your business’s place page in their system. [more…]
Create Your Venue on foursquare
If you are venturing into location-based marketing, but your business doesn’t have a page set up yet on your location-based service (LBS) of choice, you can set it up yourself. This process varies from [more…]
Components of Successful Location-based Marketing Offers
Offers are the lifeblood of any successful location-based marketing campaign. Understanding how they work and the behaviors they drive is critical to engaging your customers. [more…]
Define Your Location-based Marketing Test-and-Learn Strategy
Depending on the industry and size of your business, some location-based offers will work better than others. Test-and-learn is the best innovation strategy. You use your initial campaign to set benchmarks [more…]
Evaluate the ROI of a Location-based Marketing Offer
The most important thing about any marketing campaign is that you get a return on your investment (ROI). In the world of location-based marketing and social media some of the benefits can be less tangible [more…]
Enhance Loyalty Marketing with Location-based Services
How do you incorporate social media into a loyalty program? You can encourage you loyalty customers to use location-based service (LBS), your LBS customers to be more loyal, make check-ins easier, combine [more…]
Collect Location-based Customer Information for Your Loyalty Program
Check-in data from your location-based services (LBS) gives you a very good picture of where people go, but you can get so much more data when you combine check-ins with a loyalty program. [more…]
Use Structured Data from Your Location-based Loyalty Program
The kinds of data that you can find about your customers through a location-based loyalty program include streams of consciousness data, loyalty (frequency, place or brand) data, and purchase data. [more…]
Adapt Your Loyalty Marketing to the Mobile Market
Smart phones and other mobile technologies are changing the loyalty market. Fortunately, the change allows you to get more information about your customers. The days of paper punch cards and bar-coded [more…]
Tasti D-Lite: Leader in Social Loyalty
Tasti D-Lite was an early leader in the location-based marketing and social loyalty space. TreatCard holders earn points on purchases. By registering a card online at MyTasti.com, a customer can link a [more…]
Craft Location-based Offers that Motivate Customers
Before you can craft an offer to make available through a location-based service (LBS), define the target market. Are you targeting your typical customer? Or trying to cultivate a new market? Once you [more…]
Find Your Loyal Customers on Location-based Marketing Services
Finding out about your most loyal checkers-in should tell you a little something about what type of location-based service (LBS) customers your business is attracting. These are people who are vying to [more…]
Reward People Who Check-in at Your Location
Getting your customers to check in at your venue is at the heart of location-based marketing. There has to be something in it for them. Here are some tactics to reward people for checking in: [more…]
Paid versus Nonpaid Offers in Location-based Marketing
There are several ways that you can reward your customers for checking-in at your business on a location-based service (LBS). Some involve items of monetary value, but sometimes, your most valuable offers [more…]
Take Control of Your Location-based Content on Google
Location-based services are often associated with the check-in, but people search for places through search engines and map applications too. Google is the most-often-used search engine, so it’s important [more…]
Metrics Available on Google Places for Location-based Campaigns
When you take control of your location-based content by claiming your business on Google Places, you will get a Google Analytics–style dashboard that shows how much activity you’re getting on your page [more…]
Enhance Location-based Google Results for Your Business
After you have claimed your business on Google Places and updated all of your location-based content there, you may wish to consider the possibilities of Google AdWords Express. Google AdWords Express [more…]
Location-based Marketing with Twitter Places
Twitter has a feature called Places that allows you to geotag a tweet with your current location. Twitter grabs your location and appends it to your tweets. You can then analyze tweets by geography. [more…]
Use Bing Local in Your Location-based Marketing Campaign
Bing, Microsoft’s search engine, has its own location-based business directory called Bing Local. Bing Business Portalallows you to do things like tailor or correct the information about your business [more…]
GPS Driven Advertising in Your Location-based Marketing Campaign
Some mobile advertising networks are digital advertising platforms for mobile. They allow you to buy placements on mobile web-sites. When you buy placements, you get to put your ad in that spot for a given [more…]
What to Monitor Across Your Location-based Marketing Program
In order to know if your location-based marketing campaigns have been successful, you must measure the impact. The first step to measurement is monitoring: [more…]
Promote Your Location-based Marketing Campaign
There are three types of media that you can use to spread the word about your location-based (LBS) campaign — paid, earned, and owned. These include advertising [more…]
Leverage Paid Media to Promote Your Location-based Campaign
There are three types of media that you can use to spread the word about your location-based marketing campaign — paid, earned, and owned. Paid media has pros and cons, and a few companies that have leveraged [more…]
