Doing Business Online

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Use Bing Local in Your Location-based Marketing Campaign

Bing, Microsoft’s search engine, has its own location-based business directory called Bing Local. Bing Business Portalallows you to do things like tailor or correct the information about your business [more…]

GPS Driven Advertising in Your Location-based Marketing Campaign

Some mobile advertising networks are digital advertising platforms for mobile. They allow you to buy placements on mobile web-sites. When you buy placements, you get to put your ad in that spot for a given [more…]

What to Monitor Across Your Location-based Marketing Program

In order to know if your location-based marketing campaigns have been successful, you must measure the impact. The first step to measurement is monitoring: [more…]

Promote Your Location-based Marketing Campaign

There are three types of media that you can use to spread the word about your location-based (LBS) campaign — paid, earned, and owned. These include advertising [more…]

Leverage Paid Media to Promote Your Location-based Campaign

There are three types of media that you can use to spread the word about your location-based marketing campaign — paid, earned, and owned. Paid media has pros and cons, and a few companies that have leveraged [more…]

Earn Media with Your Location-based Marketing Campaign

In location-based marketing, earned media is a two-way street. It is one of the primary objectives of any social media campaign, but deserves to be promoted in its own right with traditional public relations [more…]

NJ Nets Use Billboard to Drive Location-based Marketing

You may not have the budget to promote your location-based service (LBS) campaign on the side of an NYC building, but this glitzy campaign by the New Jersey Nets is an example of using paid media to promote [more…]

Use Owned Media to Build Customer Relationships

Owned media are the channels you control: your web-site, mobile sites, blogs, Twitter, Facebook, LinkedIn, YouTube, and location-based service (LBS) pages like foursquare, Gowalla, and Yelp. It’s the place [more…]

Cross-promote between Facebook, Twitter, and Your LBSs

Encourage your customers to cross-post their check-ins from a location-based service (LBS), such as foursquare, to Facebook and Twitter. And be sure you link from your LBSs to your web-site, Facebook and [more…]

Integrate Your Website and Blog into Location-based Campaigns

Social media and location-based marketing gain momentum from cross-promotion with more traditional online marketing like your website and blog. Yes, believe it or not, having a website and a blog are now [more…]

Leverage Yelp Reviews in Your Location-based Marketing Campaign

Location-based services are often associated with the check-in, but people search for places using niche applications too. Yelp is such an application. It is an enormous social network dedicated to helping [more…]

Use a Net Promoter Score to Measure Check-in Effectiveness

The Net Promoter Score (NPS) is used to measure customer loyalty. The principle can be adapted to measure the value of a location-based check-in.

It stands to reason that if you have a high customer satisfaction [more…]

Tie Location-based Check-ins to Sales

If one of the goals of your location-based marketing program is an increase in sales (whose isn’t), then you must determine a way to tie the check-in to sales. [more…]

AT&T Pilots Location-based Marketing with SCVNGR

AT&T launched a regional pilot across 50 stores in the Midwest that leveraged location-based service (LBS) provider SCVNGR’s rewards platform to engage customers in-store by asking them to perform a variety [more…]

Choose a Third-Party Location-based Marketing Dashboard

While each location-based service (LBS) offers a dashboard as part of their service, each is different. They don’t aggregate data from other LBSs and there isn’t much you can do to change what the dashboards [more…]

Location-based Services (LBS) Focused on Capturing Consumer Intention

Several location-based services focus on where the user is going to be instead of checking-in to where the user already is. In other words, your potential customers announce their intentions to go somewhere [more…]

GetGlue: Location-based Marketing without a Location-based Product

Instead of checking into physical locations, GetGlue allows check-ins to books, music, movies, television shows, video games, wine, celebrity gossip, and discussion topics including religion, politics, [more…]

Direct Customers to Your Product Using Glympse

Glympse is a niche player in the location-based marketing space with a unique offering. With Glympse, you can send an e-mail or text message with a link to your specific location. The recipient [more…]

Location-based Services (LBS) with a Focus on Photo Sharing


Location-based Marketing to Foodies with Foodspotting

Foodspotting is a location-based service (LBS) focusing exclusively on — you guessed it — food. Foodspotting takes reviewing food (and taking pictures) down to the dish level instead of keeping it about [more…]

Location-based Services (LBS) with Location-triggered To-do Lists

Location-based services (LBS) that let the user associate a geo-tag to a to-do item hold a great deal of promise for a location-based marketer and are gaining in popularity with users. [more…]

Converge Text, QR Codes, Small URLs with 44Doors

44Doors has taken a unique blend of technologies resulting in a creative twist on location-based engagement that integrates short URLs, QR codes (a QR code [more…]

Location-based Marketing to the Beer Enthusiast

Untappd is a niche location-based services that focuses on beer enthusiasts. Beer services allow you to see what people are drinking and where they’re enjoying those beers. [more…]

Ten Ways to Promote Your LBS Program Offline

Just because you’re marketing online doesn’t mean you can forget about promoting your location-based marketing program using traditional, offline tactics. Here are ten offline ways to create awareness [more…]

American Red Cross: Social Media Monitoring

Social media listening is viable as an early warning system in a crisis. The resulting information may inspire and enable people to act quickly. Social media can be used to collect donations, triage situations [more…]

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