LBS Providers That Focus on Offer Distribution
If you are venturing into location-based marketing, it is important to know a bit about potential location-based service (LBS) providers. These LBS providers allow you to push coupons and alerts to customers [more…]
Define Your Location-Based Marketing Goals
If you follow best marketing practices, you’ll start every campaign with a strategic brief. Starting with a brief applies to location-based marketing, just as it does to traditional marketing. [more…]
Engage Your Customer with Location-Based Marketing
Location-based Service (LBS) platforms identify people who are enthusiastic enough to say, “I am here.” By claiming your venues on platforms, you get access to dashboards that give you a bird’s-eye view [more…]
Build Brand Loyalty with Location-Based Marketing
The ultimate goal of any marketing campaign is to build brand loyalty and there are several ways to use location-based services (LBS) to build loyalty to your brand. [more…]
Align Your Location-Based Marketing Goals to a Platform
Each location–based service (LBS) platform has its strengths and weaknesses, and understanding the LBS platforms allows you to pick the right one for a campaign or tailor your marketing campaign around [more…]
Build Location-Based Marketing Programs for Minimal Intrusion
Location-based services (LBS) still haven’t achieved mainstream penetration. If you make your campaign minimally intrusive to the user, you can help encourage participation and contribute to the growth [more…]
Choose a Location-Based Marketing Platform
When you first begin to venture into location-based marketing, you will experiment with one-time offers (one-offs), try out different location-based providers, and track the results. Once you’ve proven [more…]
Present Timely Location-Based Deals, Offers, and Content
The great thing about location-based marketing is that there are several ways to make your deals, offers, and content timely and relevant to the customer. [more…]
What is a Location-Based Check-in?
Check-ins are at the center of location-based marketing. Senior members of several leading location-based marketing companies were asked to define a check-in. Here are some check-in definitions from leaders [more…]
What Customers Do to Check-in with an LBS
To be successful with location-based marketing, you have to understand what you’re asking customers to do when they check in. There are two types of check-ins – active and passive. The active type requires [more…]
What Does a Location-based Check-in Look Like?
Each location-based service is a bit different in what it provides and the features it offers. After all, they are trying to win the customer, just like you are. [more…]
Mobile Technologies Used in Location-based Marketing
Mobile technology enabled the adoption of location-based services and the FCC mandate that GPS has to be included with cellphones unlocked the ability for geo-awareness. GPS combined with the mass adoption [more…]
How Social Networking Drives Location-based Service Adoption
Social networking will continue to drive the adoption of location-based services and should be considered a part of any location-based marketing campaign. With Facebook accounting for one out of every [more…]
Address Customers’ Privacy Concerns with Location-based Marketing
One of the biggest obstacles preventing location-based services from really catching fire is privacy. To address the privacy protection concerns of potential customers, you need a few rules. [more…]
Create Your Venue on Gowalla
If you are venturing into location-based marketing, but your business doesn’t have a page set up yet on your location-based service (LBS) of choice, you can set it up yourself. This process varies from [more…]
Create Your Venue on Yelp
If you are venturing into location-based marketing, but your business doesn’t have a page set up yet on your location-based service (LBS) of choice, you can set it up yourself. This process varies from [more…]
Create Your Venue on Facebook Pages
If you are venturing into location-based marketing, but your business doesn’t have a page set up yet on your location-based service (LBS) of choice, you can set it up yourself. This process varies from [more…]
Integrate Your Location-based Marketing into Your CRM System
With the advent of location-based services (LBS), both customer purchases at your business (CRM) and customer activities outside your business (social networking) can now be captured. The result can be [more…]
Measure Your Location-based Marketing Campaign
When you begin to plan a location-based marketing campaign or test, take the time to set up a measurement plan. It’s a good idea to start thinking about the goals of your campaign at the beginning so that [more…]
OptimizeYour Location-based Marketing Campaign
Optimizing your location-based marketing campaign shouldn’t be rocket science. One key to improvement is isolating what’s working and what’s not. If you change too many variables too quickly, you can impact [more…]
Communicate Inside the Company about New Media Offers
The place where most companies have failed with their location-based marketing efforts has been in the institutionalization of the campaign. That’s a fancy way of saying that nobody told the staff about [more…]
Align Internal Systems to Facilitate Location-based Marketing
To align your internal systems to facilitate an LBS program or campaign, get someone from IT involved. Even if you can get started without the help of IT, it is important to let the IT department know [more…]
Claim Your Venue on Yelp
One of the most important steps in setting up your location-based marketing campaign is claiming your place,which means going through the LBS process to own your business’s place page in their system. [more…]
Claim Your Venue on foursquare
One of the most important steps in setting up your location-based marketing campaign is claiming your place,which means going through the LBS process to own your business’s place page in their system. [more…]
Location-based Marketing without a Physical Location
You may not have physical venues to claim within a location-based service (LBS), but still want a place in the location-based market space. A great way to do that is to create a brand page on foursquare [more…]
