Online Test Banks
Score higher
See Online Test Banks
eLearning
Learning anything is easy
Browse Online Courses
Mobile Apps
Learning on the go
Explore Mobile Apps
Dummies Store
Shop for books and more
Start Shopping

Doing Business Online

View:  
Sorted by:  

Measure Your Location-based Marketing Campaign

When you begin to plan a location-based marketing campaign or test, take the time to set up a measurement plan. It’s a good idea to start thinking about the goals of your campaign at the beginning so that [more…]

OptimizeYour Location-based Marketing Campaign

Optimizing your location-based marketing campaign shouldn’t be rocket science. One key to improvement is isolating what’s working and what’s not. If you change too many variables too quickly, you can impact [more…]

Communicate Inside the Company about New Media Offers

The place where most companies have failed with their location-based marketing efforts has been in the institutionalization of the campaign. That’s a fancy way of saying that nobody told the staff about [more…]

Align Internal Systems to Facilitate Location-based Marketing

To align your internal systems to facilitate an LBS program or campaign, get someone from IT involved. Even if you can get started without the help of IT, it is important to let the IT department know [more…]

Claim Your Venue on Yelp

One of the most important steps in setting up your location-based marketing campaign is claiming your place,which means going through the LBS process to own your business’s place page in their system. [more…]

Claim Your Venue on foursquare

One of the most important steps in setting up your location-based marketing campaign is claiming your place,which means going through the LBS process to own your business’s place page in their system. [more…]

Location-based Marketing without a Physical Location

You may not have physical venues to claim within a location-based service (LBS), but still want a place in the location-based market space. A great way to do that is to create a brand page on foursquare [more…]

Claim Your Venue on Gowalla

One of the most important steps in setting up your location-based marketing campaign is claiming your place,which means going through the LBS process to own your business’s place page in their system. [more…]

Claim Your Venue on Facebook Places

One of the most important steps in setting up your location-based marketing campaign is claiming your place,which means going through the LBS process to own your business’s place page in their system. [more…]

Claim Your Venue on Google Places

One of the most important steps in setting up your location-based marketing campaign is claiming your place,which means going through the LBS process to own your business’s place page in their system. [more…]

Create Your Venue on foursquare

If you are venturing into location-based marketing, but your business doesn’t have a page set up yet on your location-based service (LBS) of choice, you can set it up yourself. This process varies from [more…]

Components of Successful Location-based Marketing Offers

Offers are the lifeblood of any successful location-based marketing campaign. Understanding how they work and the behaviors they drive is critical to engaging your customers. [more…]

Define Your Location-based Marketing Test-and-Learn Strategy

Depending on the industry and size of your business, some location-based offers will work better than others. Test-and-learn is the best innovation strategy. You use your initial campaign to set benchmarks [more…]

Evaluate the ROI of a Location-based Marketing Offer

The most important thing about any marketing campaign is that you get a return on your investment (ROI). In the world of location-based marketing and social media some of the benefits can be less tangible [more…]

Enhance Loyalty Marketing with Location-based Services

How do you incorporate social media into a loyalty program? You can encourage you loyalty customers to use location-based service (LBS), your LBS customers to be more loyal, make check-ins easier, combine [more…]

Collect Location-based Customer Information for Your Loyalty Program

Check-in data from your location-based services (LBS) gives you a very good picture of where people go, but you can get so much more data when you combine check-ins with a loyalty program. [more…]

Use Structured Data from Your Location-based Loyalty Program

The kinds of data that you can find about your customers through a location-based loyalty program include streams of consciousness data, loyalty (frequency, place or brand) data, and purchase data. [more…]

Adapt Your Loyalty Marketing to the Mobile Market

Smart phones and other mobile technologies are changing the loyalty market. Fortunately, the change allows you to get more information about your customers. The days of paper punch cards and bar-coded [more…]

Tasti D-Lite: Leader in Social Loyalty

Tasti D-Lite was an early leader in the location-based marketing and social loyalty space. TreatCard holders earn points on purchases. By registering a card online at MyTasti.com, a customer can link a [more…]

Craft Location-based Offers that Motivate Customers

Before you can craft an offer to make available through a location-based service (LBS), define the target market. Are you targeting your typical customer? Or trying to cultivate a new market? Once you [more…]

Find Your Loyal Customers on Location-based Marketing Services

Finding out about your most loyal checkers-in should tell you a little something about what type of location-based service (LBS) customers your business is attracting. These are people who are vying to [more…]

Reward People Who Check-in at Your Location

Getting your customers to check in at your venue is at the heart of location-based marketing. There has to be something in it for them. Here are some tactics to reward people for checking in: [more…]

Paid versus Nonpaid Offers in Location-based Marketing

There are several ways that you can reward your customers for checking-in at your business on a location-based service (LBS). Some involve items of monetary value, but sometimes, your most valuable offers [more…]

Take Control of Your Location-based Content on Google

Location-based services are often associated with the check-in, but people search for places through search engines and map applications too. Google is the most-often-used search engine, so it’s important [more…]

Metrics Available on Google Places for Location-based Campaigns

When you take control of your location-based content by claiming your business on Google Places, you will get a Google Analytics–style dashboard that shows how much activity you’re getting on your page [more…]

Learning anything is easy with For Dummies eLearning!

Sign Up for RSS Feeds

Small Business & Careers
Win $500. Easy. Enter to win now.

Inside Dummies.com

Dummies.com Sweepstakes

Win $500. Easy.