Marketing in a Spam-Filled World
Not so long ago, it looked like the spammers had destroyed e-mail marketing, but now it looks like things are actually getting better. The software people have created better spam filters, Internet Service [more…]
Figuring Out How Content Ad Placement Works
PPC as a business began with search-engine placement; ads are placed on search-results pages after someone searches, based on the keywords the person entered into the search engine. [more…]
Supporting Your PPC Campaign with Keyword Analysis
The foundation of all search-engine work is a keyword analysis. Doing a keyword analysis is really not that complicated and can mean the difference between success and failure to your PPC campaign. [more…]
Basic Tips for eBay Sellers
Sellers, get wise to ways to handle your eBay business. Here are some basic guidelines to live by. [more…]
Foster Good Feedback as an eBay Seller or Buyer
At eBay, you are only as good as your feedback says you are. If you're selling, here's how to get a good reputation: [more…]
Insuring eBay Success
When you're shipping a large amount of merchandise out on a regular basis, you're going to have to deal with the question of whether you offer your buyers insurance against damage or loss. [more…]
Monitoring Your Auction Action as a Seller
To find out whether anyone has bid on an item you are selling, go to your My eBay page and click the Selling link. [more…]
A Brief AdWords Glossary
Google AdWords is rich in jargon and insider language. You may find that it’s helpful to have a ready list of common AdWords terms at your fingertips.
The following list details some of the more common [more…]
Google AdWords Campaign-Optimization Tips
Creating a Google AdWords campaign — successful or not — can be a complex endeavor. The following list details several helpful hints that can save you time and headaches when you’re creating an AdWords [more…]
Landing Page Elements to Test in Google AdWords
Your most important AdWords job is to test and identify keywords and other elements of your site to make sure you’re getting the best response possible from your online traffic. Here are a few suggestions [more…]
Free Google AdWords Resources
As you explore Google AdWords, fine-tune your Web site, and gain knowledge about maximizing your Web presence, it never hurts to have a helping hand. The following list offers some suggestions for some [more…]
Google AdWords For Dummies Cheat Sheet
Google AdWords is a revolution in the way advertising is achieved. Your ads can be seen by thousands of people searching specifically for what you have, you don’t pay a cent until a searcher clicks your [more…]
A Site Launch Checklist for Your Online Business
Are you ready to push that last button and launch your online business Web site? Before you go live, use this list and check off the items that apply to you: [more…]
Online Business Web Sites You Need to Know
Starting and running an online business isn't easy; sometimes you need help. Here are some Web sites that will help you start and operate your online business more efficiently. These sites help with things [more…]
How to Get and Keep Customers for Your Online Business
The success of your online business depends on building and keeping a loyal customer base. Here are some tips for getting and keeping online customers happy: [more…]
Timeline for Starting Your Online Business
To get your online business up and running, you need a plan and record a timeline. An online business timeline like this can help you make sure you don't miss any steps, can tell you what the next step [more…]
Starting an Online Business All-In-One For Dummies Cheat Sheet
Getting your online business up and running involves establishing a timeline, getting to know helpful Web sites for online business owners, preparing to launch your online business Web site, and establishing [more…]
Crucial Search Engines for Web Marketing
As you’re marketing your goods and services on your own Web site, you should also submit your site for free to these three search engines. They cover well over 90 percent of the natural search market: [more…]
Tips for Marketing on Your Own Web Site
As a smart businessperson, you want to make full use of the Web to market your goods and services. This includes running your own Web site. Use these quick tips to optimize your Web site for marketing [more…]
Essential Tasks of a Successful Marketing Web Site
Your Web site can be your strongest marketing tool. It serves as the face your business presents to the online world. If visitors find that face engaging, you’re on your way to increased sales. You should [more…]
How to Attract Repeat Visits to Your Business Web Site
If you can entice visitors to return to your Web site, you’re halfway to marketing your business’s product line successfully — more repeat visitors = more repeat sales. Consider one or more of these techniques [more…]
Market Research Sites to Use for Web Marketing
You want your business Web site to attract customers — that’s the whole aim of your Web marketing strategy after all. Putting time into doing some research on your target market is never time spent in [more…]
Defining Web Marketing Terms
It helps to know the jargon when you venture into new territory, like Web marketing. To make the most of your online marketing strategies, make yourself familiar with the terms in this list: [more…]
Web Marketing For Dummies Cheat Sheet
You’re marketing your business on the Web — of course you are! These days, if you don’t do Web marketing your business doesn’t survive very long. Read on for tips on how to market your product successfully [more…]
Tips for Using E-Mail in Web Marketing
Reaching potential customers by e-mail can be a very effective Web marketing strategy. An e-mail marketing campaign can be detrimental, however, without some Web-based guidelines. Before you send your [more…]
