Adding PayPal to Your Web Site
If you think PayPal is just for eBay sales, then you're missing out on a great opportunity to get revenue (or more revenue) from your Web site. If you're not already selling products from your Web site [more…]
Timing Google's Crawl
Google crawls the Web at varying depths and on more than one schedule. The so-called deep crawl occurs roughly once a month. This extensive reconnaissance of Web content requires more than a week to complete [more…]
Looking at Free Ways to Market Your Web Site
Free. There's nothing like it. Free works when you market to others, and free can work for your marketing. Use these free techniques to bootstrap your Web marketing effort. As you make money from your [more…]
Looking Into Winning E-Commerce Strategies
When it gets right down to it, what you really want to know is how you can make sure your business succeeds at e-commerce. Getting the e-commerce end of your business off the ground isn't a walk in the [more…]
Developing Brand Recognition
If someone asks you whether you want a Coke or Pepsi, you immediately know you're being asked about a carbonated cola beverage — with distinct yet subtle differences between the two. Both these major cola [more…]
Devoting Time to Your eBay Business
So you've decided to get serious about your sales at eBay. Now you have to step up to the plate and decide just how much time you have to devote to your eBay business. [more…]
Understanding Pay Per Click (PPC) Advertising
With PPC, you're not paying for a promise, and you're not paying to load an ad onto a page. You're paying for an actual result, a click. With PPC, you don't pay if nobody sees your ad, and you don't even [more…]
Adding Profits with the Affiliate Program
Everybody wants more money, right? It's practically a national pastime here in the United States. Companies want to expand their profits, and the folks at home could always use a few extra bucks to pay [more…]
Poisoning the Google Spider
You can always find someone who wants to stray from the straight and narrow. Yes, they are some silly folks who engage in risky optimization tactics intended to artificially inflate PageRank, manipulate [more…]
Using a Blog to Promote Your Web Store
In essence, having a blog is like having a conversation with your customers if they came through your door in a retail setting. Many store owners use their blogs to discuss new inventory purchases, upcoming [more…]
Calculating Click-Through Rates for E-Mail Campaigns
One of the more practical and valuable features of using e-mail to market your business is using e-mail tracking reports to find out what your audience is doing with your e-mails after you send them. [more…]
Collecting E-Mail Addresses Legally
Spam is bothersome enough that lawmakers enacted the CAN-SPAM Act of 2003 to help prosecute spammers. The acronym comes from its official title, the Controlling the Assault of Non-Solicited Pornography [more…]
Creating a Custom Look for Your Yahoo! Store with Icon Buttons
Yahoo! Store gives you some very cool options using Icon buttons to get a custom look for your store without ever touching RTML. First, you build your store with standard navigation buttons and then use [more…]
Using E-Mail to Enhance Search Engine Optimization
Making sure that your Web site is visible to search engines is becoming increasingly important as e-commerce competes for online revenue. You can extend your e-mail marketing strategy beyond the standard [more…]
Optimizing before Building Your Site
A fully optimized site is not built from the outside in — in other words, as a visitor conceives it. Instead, you build an optimized site from key concepts and keywords, and its pages never stray from [more…]
Building a Yahoo! Store or Outsourcing It
You can build your store yourself, or you can hire someone to build it for you. You can even build it yourself and then just hire someone to clean it up. Sometimes, though, it's just better to break out [more…]
Creating a Risk List for Your E-Commerce Venture
The most important step you can take to evaluate your e-commerce plan is to take a close, realistic, — even pessimistic — view of it. Have your project team look at the plan and point out the places where [more…]
Hiring Help to Design Your Web Site
Besides overseeing the content, managing the money, and handling the marketing, are you going to educate yourself in HTML, PHP, JavaScript, database programming, Dreamweaver, FrontPage, marketing communications [more…]
Taking an Existing Business Online
Planning is everything! You have a much better chance for success when you map out a strategy for selling online than when you just put up a Yahoo! Store and hope to sell something. There are major differences [more…]
Getting Into Customers' Heads via Surveys
You can conduct several different kinds of customer surveys, including demographic surveys, which help you determine which age groups, genders, races, and socioeconomic groups tend to use your business [more…]
Supporting Your PPC Campaign with Keyword Analysis
The foundation of all search-engine work is a keyword analysis. Doing a keyword analysis is really not that complicated and can mean the difference between success and failure to your PPC campaign. [more…]
Finding Out about Click Fraud
Conversion ratio is a measure of how well you "convert" someone via your pay per click advertising. This number is critical; without knowing your conversion ratios, you can't figure out whether you're [more…]
Figuring Out How Content Ad Placement Works
PPC as a business began with search-engine placement; ads are placed on search-results pages after someone searches, based on the keywords the person entered into the search engine. [more…]
Using Rich Media in Your Marketing Web Site
Multimedia, sometimes called rich media, has increased in popularity for as broadband use has exploded. Audio clips, music, video, virtual reality, and Flash animation all fall into this category. If rich [more…]
Conducting an E-Mail Campaign via Newsletter
Newsletters are e-mails containing information that interests a particular group such as the members of an organization or the customers of a certain store. [more…]
