Business

Finding Copywriting Inspiration

Stuck on a copywriting project? It happens from time to time. Fortunately, you don't need a miracle or even a flash of brilliance. Almost invariably, what you really need is a change of perspective, a [more…]

Understanding Consumers in China

To do business successfully in China, or anywhere for that matter, you must remember one of the first rules of marketing: Know thy customer. The demographics of the consumer class in China aren't like [more…]

Boosting Your Blog with Better Content

As you think about ways to generate buzz around your blog, you can also improve the quality of your blog by focusing on your posting techniques. These tips may give you some good promotion ideas: [more…]

Respecting Racial and Ethnic Differences on the Job

Stereotyping, ridiculing, demeaning, or insulting other people is always a mistake. In business, this behavior can be disastrous. Racial and ethnic differences can be especially complex, particularly in [more…]

Getting through Blogger's Block

One nice thing about blogs is that you can post whenever you want, from wherever you want. It's convenient, but it's no guarantee that you have something to post about. There are times in every blogger's [more…]

Three Clicks to Researching Telephone Sales Prospects

When you study up on your prospects before your telephone sales calls, you gather information that is bound to unlock sales success. As a side benefit, prospects are impressed and flattered when you show [more…]

Designing a Media-Friendly Web Site

Everybody knows it makes sense to be customer driven when designing a Web site, especially if you're doing business online. For a company doing PR, an important application of technology on the Web is [more…]

Getting the Most Out of Your PR Hired Help

You've looked at your checkbook, looked with dismay at your current promotion campaign, and made a major decision: You want your promotions to be first class, and you've decided to get professional help [more…]

Putting India's Right To Information Act to Good Use

Discovering the best methods for procuring information from the Indian government makes life much easier for you as you set up and grow your business. Lucky for you, a recent legislative development has [more…]

Rounding Up the Likely Sales Prospects

If you sell products or services for a company, you should have learned during your product knowledge training where the likeliest places are to find your products or services in use. Those are, obviously [more…]

Selling Business-to-Business in China

You can break down business-to-business (B2B) selling in China into the broad categories of products and services.The large product categories of B2B sales in China are [more…]

Getting Real about Your Current Branding Identity

The best starting point for brand development is a true and candid look at what people currently think of your brand and industry in the marketplace.

If you're starting a business and don't yet have a brand [more…]

How to Prepare Your Speech

When you speak in public, you have to prepare your speech by selecting and organizing material, and writing a clear message. Once you’ve written the perfect speech, you need to prepare for the delivery [more…]

Using Visual Aids in Your Speech

Good visual aids will highlight your speech. To avoid mistakes and display your information efficiently when using the appropriate visual aids, follow these guidelines: [more…]

Managing Stage Fright when Speaking

After you’ve worked hard preparing a fantastic speech, you don’t want to freeze up at the podium. Use these methods to confidently deal with stage fright: [more…]

Helpful Web Sites on Public Speaking

If you’re looking for tools to help research a topic and prepare a speech, try these Web sites for information on public speaking, checking facts, and finding visual aids: [more…]

Getting a Room Ready for Your Speech

Don’t let unforeseen circumstances put a damper on your speech. Get the details of the location where you will deliver your speech ahead of time and use these tips: [more…]

Public Speaking For Dummies Cheat Sheet

Successfully preparing a speech involves gathering and organizing your information and practicing your delivery. When you’re speaking in public, use visual aids to help get your message across to the audience [more…]

The Patent Process

A patent is the most expensive and complex type of IP (intellectual property) right. Decide whether you can protect your IP with a copyright, trademark, or service mark, or by keeping it under wraps as [more…]

The Basics of Copyrights

A copyright protects an Original Work of Authorship (OWA) — think short story, computer program, or song lyrics, for example — which must have tangible form, be a result of significant mental activity, [more…]

How to Identify Your Commercial Identifiers

If you’re developing work or product that you want to get a patent on, register as the copyright holder of, or trademark, you need to be able to distinguish the fruit of your labors from the work of other [more…]

How to Keep Trade Secrets

The world of patents, copyrights, and trademarks includes trade secrets. Trade secrets can take many forms, such as your customer and supplier list, your next marketing campaign, a particular process or [more…]

Useful Acronyms for Patents, Copyrights, and Trademarks

The world of patents, copyrights, and trademarks has its share of acronyms, just like any other field. Although when you see IP, you may think “Internet protocol,” in the intellectual property realm, IP [more…]

Patents, Copyrights & Trademarks For Dummies Cheat Sheet

You protect physical property with security systems and watchdogs, you protect your intellectual property with a patent, copyright, or trademark. To use these safeguards, you need to know the steps involved [more…]