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Introduction to Kickstarter Project Funding

The number of launched projects on Kickstarter (over 89,400) is much larger than the number of successfully funded projects (closer to 37,300). What does that mean? [more…]

How to Prepare Your Kickstarter Project

You can save time down the road by preparing key elements of your project information before you begin to set it up on Kickstarter. Your campaign page explains your overall vision for your Kickstarter [more…]

How to Make Your Kickstarter Project Stand out with the Short Project Description

Your short project description on your Kickstarter campaign page needs to convey your project's unique selling point. This description appears just below your main project image on your campaign home page [more…]

How to Decide Your Kickstarter Fundraising Goal

The first step in determining your fundraising goal for your Kickstarter campaign is determining the scope of your project: [more…]

How to Reward Your Kickstarter Project's Backers

Like it or not, almost no one does something for nothing. A very small percentage of your Kickstarter backers will support your campaign without expecting anything in return, but not most. Thankfully, [more…]

How to Build a Kickstarter Fan Base and Offer Creative Rewards

Here is an example of how a successful Kickstarter campaign for The Order of the Stick, organized by the comic's creator Rich Burlew, used both of these elements. [more…]

How to Create a Timeline for Your Kickstarter Campaign

Every Kickstarter campaign requires its creator to estimate a timeline for the project. Why is it important for you to have a realistic timeline for your project? [more…]

How to Tell Your Kickstarter Project's Story

On the Story tab of the Kickstarter campaign page, you upload your campaign video, enter your long project description, and fill out the Risks and Challenges section. [more…]

How to Prepare Your Project for Kickstarter Review

After all the elements of your campaign have been uploaded into your project page through the Kickstarter dashboard, it's time to submit your project to Kickstarter for review and approval. [more…]

How to Launch Your Kickstarter Campaign

After you receive approval for your campaign from Kickstarter, your project campaign doesn’t automatically go live for people to contribue. You have to launch it. [more…]

How to Contact Your Kickstarter Campaign's Backers

When you have a Kickstarter campaign, you can use a few different tools on the website to contact your backers. Your options include [more…]

How to Promote Your Kickstarter Deadline to Gain Support

All Kickstarter campaigns have a definite end date; if you don't hit your fundraising goal, you don't get any of the money pledged by your backers. Accordingly, it's important to alert both your backers [more…]

How to Manage Your Campaign from the Kickstarter App

From this point, you can use the app to view and reply to messages, change your settings, see your account activity, and post updates to your ongoing Kickstarter project. [more…]

How to Create the Long Project Description for Your Kickstarter Campaign

On your Kickstarter campaign page, your long project description appears below the short blurb. This long project description is your opportunity to tell the full story of your passion and reasoning behind [more…]

How to Track Your Kickstarter Campaign Backers

One of Kickstarter's best features is the ability to quickly review how many backers you have, how much money they've pledged, and what reward each has selected. As your project continues, be sure to log [more…]

How to Set up Your Kickstarter Account

Before you can start filling out details about your campaign, you need to set up an account with Kickstarter. Simply follow these steps: [more…]

How to Complete Your Kickstarter Project Profile

When you’re ready to fill out your project profile on the Basics tab of the Kickstarter website, have all the information you’ve developed and fine-tuned handy. Then follow these steps: [more…]

How to Set up Kickstarter Backer Rewards

Before you fill out the Rewards tab on your Kickstarter page, find your list of backer levels, the reward for each level, and your estimated delivery dates for each reward. [more…]

How to Activate Your Kickstarter Payment Account

Kickstarter uses Amazon Payments to process payments from your backers. Click the Account tab to begin the process of activating your Amazon Payments account. To be eligible to start a Kickstarter project [more…]

How to Create a Compelling Call to Action for Your Kickstarter Campaign

When you make the ask for backers' support of your Kickstarter campaign, part of your ask needs to include a reason why the project should be completed. Beyond just your desire to make a funny cartoon [more…]

5 Ways to Contact Potential Backers for Your Kickstarter Campaign

After you have created an initial list of all your potential Kickstarter campaign backers, you need to figure out a way to get in touch with all of them. Obviously, you will likely talk one-on-one about [more…]

Introduction to the Kickstarter App Interface

When you first log in to the Kickstarter app, notice that the default option at the top of the app page is Staff Picks, meaning the staff-picked projects of the day will appear on the main page. Along [more…]

How to Estimate Potential Kickstarter Donations

When determining your overall project budget, what amount you ask for in your Kickstarter campaign, you must also estimate the amount you can conceivably receive in backer pledges. [more…]

How to Use Other Kickstarter Campaign Budgets to Determine Your Budget

You have entered as many possible expenses as you could think of and estimated their cost. This gave you a project estimate for your Kickstarter campaign. How do you know if this figure is realistic or [more…]

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