Financing Your Business

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How to Create the Long Project Description for Your Kickstarter Campaign

On your Kickstarter campaign page, your long project description appears below the short blurb. This long project description is your opportunity to tell the full story of your passion and reasoning behind [more…]

How to Track Your Kickstarter Campaign Backers

One of Kickstarter's best features is the ability to quickly review how many backers you have, how much money they've pledged, and what reward each has selected. As your project continues, be sure to log [more…]

How to Set up Your Kickstarter Account

Before you can start filling out details about your campaign, you need to set up an account with Kickstarter. Simply follow these steps: [more…]

How to Complete Your Kickstarter Project Profile

When you’re ready to fill out your project profile on the Basics tab of the Kickstarter website, have all the information you’ve developed and fine-tuned handy. Then follow these steps: [more…]

How to Set up Kickstarter Backer Rewards

Before you fill out the Rewards tab on your Kickstarter page, find your list of backer levels, the reward for each level, and your estimated delivery dates for each reward. [more…]

How to Activate Your Kickstarter Payment Account

Kickstarter uses Amazon Payments to process payments from your backers. Click the Account tab to begin the process of activating your Amazon Payments account. To be eligible to start a Kickstarter project [more…]

How to Create a Compelling Call to Action for Your Kickstarter Campaign

When you make the ask for backers' support of your Kickstarter campaign, part of your ask needs to include a reason why the project should be completed. Beyond just your desire to make a funny cartoon [more…]

5 Ways to Contact Potential Backers for Your Kickstarter Campaign

After you have created an initial list of all your potential Kickstarter campaign backers, you need to figure out a way to get in touch with all of them. Obviously, you will likely talk one-on-one about [more…]

Introduction to the Kickstarter App Interface

When you first log in to the Kickstarter app, notice that the default option at the top of the app page is Staff Picks, meaning the staff-picked projects of the day will appear on the main page. Along [more…]

How to Estimate Potential Kickstarter Donations

When determining your overall project budget, what amount you ask for in your Kickstarter campaign, you must also estimate the amount you can conceivably receive in backer pledges. [more…]

How to Use Other Kickstarter Campaign Budgets to Determine Your Budget

You have entered as many possible expenses as you could think of and estimated their cost. This gave you a project estimate for your Kickstarter campaign. How do you know if this figure is realistic or [more…]

Understanding Venture Capital and Venture Capitalists

Venture capital is a very specific type of investment for a very unique type of company. Venture capital–backed companies are expected to grow extremely fast — much faster than other companies. In addition [more…]

What Do Venture Capital Firms Look For?

Venture capital firms tend to specialize. They focus on a specific stage of company and one or two industries. A VC firm may focus on companies in the medical device field, for example, or maybe in clean [more…]

The Venture Capital Fund Lifecycle

Venture capital funds don’t last forever. They tend to run on a predictable, ten-year cycle. To give you a better idea of your interactions with VCs, look at their activities paired with yours over the [more…]

Is Venture Capital Right For You?

Companies that benefit most from venture capital are those that have a disruptive technology or product that they aim to grow very large very quickly. Entrepreneurs who benefit most from venture capital [more…]

5 Steps to Secure Venture Capital

The most successful venture capital businesses are not just good at what they do; they are also lucky. Because you can’t do anything to improve your serendipity, you can plan your business from the beginning [more…]

Prepare Your Company to Attract Venture Capital Interest

Just as you would prepare your home when you put it on the real estate market, you need to get your company prepared for investors: Gathering the right advisors, making sure your records and certificates [more…]

What Do Venture Capitalists Do?

Venture capital is a financial industry in which institutions (the venture capital firms) raise money from many sources and invest that money in high-risk companies that possess paradigm-changing ideas [more…]

A Few Myths About Venture Capitalists

Venture capitalists are not out to steal your company, run your company, or otherwise ruin your life. They simply want to ensure that their investment fund makes money. Yet these rather uncomplimentary [more…]

How to Work Together on A Venture Capital Deal

If you get investment, the venture capitalist becomes your business partner. As with all business partners, the relationship between founder and VC is an intimate one. You must trust your VC, and she must [more…]

How a Venture Capital Fund Works

Venture capital funds are entities that exist to manage large amounts of money, put that money in growing companies, and then monitor the companies to protect the investment until what is hopefully a lucrative [more…]

Fundraising — Where Venture Capital Investment Money Comes From

The capital in venture capital comes from wealthy individuals, pension funds, insurance companies, family offices, foundations, and other pools of cash. These entities are looking for higher returns than [more…]

How Venture Capitalists Find Companies to Fund

When a fund is closed, the venture capital (VC) company has to collect applications from companies who want to be funded. Having a constant stream of interested companies is called [more…]

How Venture Capitalists Keep Tabs on the Investments

Venture capital (VC) companies add a lot more value to the companies that they invest in than just capital. They have a huge amount of experience in the industry and have their fingers on the pulse of [more…]

How Venture Capitalists Collect the Final Payout

The exit strategy is the most important part of the job for a venture capital (VC) company. In most cases, the only way a VC makes money is when the company is sold through an initial public offering [more…]

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