Small Business Plans

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Business Plans for Canadians For Dummies Cheat Sheet

More than anything else in business planning, how well you know your customers ultimately determines how successful you are. It is vitally important to better acquaint yourself with your customers so that [more…]

Three Things Investors Look for in Online Start-Ups

When screening new online business start-up ideas, investors generally make a call whether or not to invite you in based on these three key factors: [more…]

The Value of a Business Continuity Plan

A business continuity plan is essential because dealing with a major disruption places different demands on managers than day-to-day business; the situation will be unfamiliar and decisions more critical [more…]

Why Business Continuity Matters

Even the best businesses can suffer disruptions and emergencies. Even if you didn’t cause the problem, you may have to sort it out, so it makes sense to be prepared. Business continuity: [more…]

Making Business Continuity Work

If you manage disruptions and emergencies well, they may do little lasting harm and might even strengthen your organisation. Mishandling small disruptions can be costly both in terms of money and reputation [more…]

Business Continuity For Dummies Cheat Sheet (UK Edition)

Business continuity is all about having plans in place to enable your business to cope if disaster strikes in the form of fire, flood, terrorist attack, or simply if a key supplier lets you down. Here [more…]

Crowdfund Investing versus Credit Card Financing

Can crowdfund investing reduce the necessity of relying on credit cards? Very possibly — if you can plan far enough ahead to anticipate your upcoming expenses and spot future opportunities for growth before [more…]

Part of the Series: CrowdFund Investing: 4 Other Types of Financing

Crowdfund Investing versus Traditional Bank Loans

Should you look to crowdfund investing to completely replace your need for bank loans? Probably not, even if you opt for a debt-based crowdfund investment structure. Instead, your goal may be to seek a [more…]

Part of the Series: CrowdFund Investing: 4 Other Types of Financing

How Self-Funding Your Business Differs from Crowdfund Investing

Self-funding your business differs from getting crowdfund investing support in a major way — one involves your own wallet, and the other involves a whole bunch of other wallets. [more…]

Part of the Series: CrowdFund Investing: 4 Other Types of Financing

What Are Business Incubators?

In the context of business finance, an incubator has nothing to do with hatching eggs. It’s an office space where startup companies are helped to grow by providing them guidance and counsel in a controlled [more…]

Protect Your Business’s Intellectual Property when Using Crowdfund Investing

If you’ve seen the movie The Social Network, you understand the need to protect your intellectual property. When using crowdfund investing strategies, you need to protect yourself and your business. You [more…]

Weigh the Risks and Potential Rewards of Crowdfund Investing

On average, 50 percent of investments in early-stage companies fail. So, the risks of crowdfund investment seem pretty clear: You can lose some or all of your money. [more…]

Ten Steps to a Great Small Business Marketing Plan

A great marketing plan is focused on your target audience, market environment, and competitive situation. When creating a marketing plan, be clear about the image and message you want to convey. Choose [more…]

Plan Your Small Business Goals, Objectives, and Marketing Strategy

Understanding how to set goals and objectives is key to developing a good marketing plan. Your marketing strategy should reflect the goals you want to achieve as a business. As a small business marketer [more…]

How to Match Small Business Customers to Your Distribution Channels

Every business plan includes a distribution section that details how you plan to get your small business products and services into the hands of your customers. Developing a good distribution system blends [more…]

Ten Questions to Answer before Choosing a Small Business Name

In a customer’s mind, your business name is the key to your brand image. Choosing a business name can brand an image for your business that’s unique, memorable, appropriate, and likable. [more…]

How to Price Your Small Business Products or Services

Pricing your small business products and services properly is one of the most important business decisions you'll make, and it centers on the relationship between perceived value or quality and the price [more…]

How to Raise Prices on Small Business Products

A small business owner may hesitate to raise prices, but often prices may need to be increased in order for a small business to remain viable. Your customers may resist or barely register price hikes. [more…]

Increase Your Small Business Market Share

Increasing market share is a business plan strategy any small business can benefit from. You win market share by taking business from your direct competitors, thereby reducing their slice of the market [more…]

Calculate Your Small Business Market Share

Your small business needs to stay on top of the competition and your share of the market. Having a sense of your market share provides a good indication of your competitive rank and a way to monitor your [more…]

Set a Marketing Budget to Fit Your Small Business Goals

Small business marketing budgets include two variables: time and money. You can reach your small business customers with paid advertising and marketing communications, or through personal contacts, which [more…]

Ten Tips for a Successful Marketing Plan

Your small-business marketing plan should identify the customers you want to sell to, how you're going to price your product or service, the channel(s) you plan to use to put the product in front of your [more…]

Ten Keys to Writing a Small Business Plan

A small business plan must focus on the essentials. Any successful business plan will address organizational structure, product descriptions and market position, marketing and sales, and finances. Critically [more…]

Protect Your Small Business Market Position

Market positioning involves figuring out the niche your business is designed to fill, and then filling that market position so well that people have no reason to allow any other business into the space [more…]

Starting a Small Business at the Right Time

When you're preparing to start up a small business, you not only need to decide what product and service to sell (and how you’re going to sell it), but you also want to make sure you have the right timing [more…]

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