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How to Deal with an Emergency Stop for Your Pop Up

Sometimes your pop up business comes to an emergency stop, usually because of a change of circumstance that’s outside your control. Don’t panic; closing early is quite common. An early closing may occur [more…]

How to Clean Your Pop Up Venue after Closing

After your pop up business closes, remember that you need to get the space you used ready to hand back to its owner. The space you used was absolutely essential to the success of your pop up business. [more…]

How to Deal with Your Assets after Your Pop Up Closes

When you close your pop up project, you need to store everything you’ve made or used for future use or find it a new home, and return anything borrowed to its owner. Throughout your pop up, you’ll have [more…]

Conduct a Risk Assessment for Your Pop Up Business

Besides basic financial issues, like budgeting and funding, you need to consider other risks inherent in running a pop up venture. Carrying out a risk assessment will help you do so. [more…]

Ten Social Media Strategies to Use for Your Pop Up

If you’re a pop up, you need to mobilise supporters and customers quickly, keep them talking and grow your reputation quickly while you’re open. Social media channels are perfect for that, and it’s no [more…]

Get the Design You Want for Your Pop Up's Printed Materials

Printed materials reach a different audience for your pop ups than social media campaigns. They’re also a good way to start conversations with staff in businesses that might become keen supporters or even [more…]

Print Your Materials for Your Pop Up

After your pop up's brand is ready and your designs are created, you can move on to printing. The type of print you use depends on the print run – that is, the number of items you need to have printed. [more…]

Ten Ways to Design and Kit Out Your Pop Up Space

When designing and kitting out your pop up shop, you need to create an interior that looks smart and professional, but is functional and helps you achieve the aims of your pop up. Don’t forget that whatever [more…]

Historical Highlights of Mobile Food in the United States

Street food has been a part of Americans’ dining habits since the late 17th century, when it was found in many of the larger cities on the East Coast. Since then, food trucks have taken a front seat in [more…]

Key Personality Traits of Food Truck Owners

A food truck’s success isn’t based on any magic formula, but most food truck owners who do well share many of the same personality traits. They’re a special breed of culinary entrepreneurs that are highly [more…]

Food Options for Your Food Truck Business

At its most basic level, your food truck will be most recognized for the food you serve. Several categories of food have found food truck success around the United States. [more…]

Different Types of Mobile Food Vehicles

The vehicle you choose for your mobile food business must meet your local permitting office’s requirements as well as your own personal kitchen needs. Before you begin shopping for your vehicle, determine [more…]

Lease a Vehicle for Your Mobile Food Business

When starting your mobile food business, if you don’t have access to a large amount of start-up capital but know you’ll have enough to make payments for your vehicle, you may want to lease a food truck [more…]

Buy or Build a New Vehicle for Your Mobile Food Business

Purchasing a new truck is how most start-up food truckers prefer to begin their mobile food business. The high prices of buying new ($75,000 to $300,000) are their only source of hesitation. Being able [more…]

Purchase a Previously Owned Vehicle for Your Mobile Food Business

Buying a used vehicle is by far the most economical way to purchase your rolling kitchen (costs range from $15,000 to $99,000), but at the same time, it carries the most issues. If you decide to purchase [more…]

Research and Register Your Food Truck Name

Before you fall in love with the name you’ve chosen for your mobile food business and rush out to print business cards and start advertising, you need to do a little research. You need to make sure that [more…]

Join a Mobile Food Franchise

For many would-be food truck owners who have little to no business background, a food truck franchise can present the perfect opportunity to open their own food truck due to the ease in replicating their [more…]

Competition in the Food Truck Industry

Competition is essential in the food truck industry. Economic competition takes place in all markets and industries, no matter how friendly. The mobile food industry is one that garners a friendly competition [more…]

The Competitive Response Cycle and the Mobile Food Industry

The competitive response cycle is a process of researching your competition that you can use to continually make sure your food truck is meeting the needs of the customers you’re targeting [more…]

The Demographics of Your Food Truck Customers

Think about the demographics of your food truck's ideal customer. Demographics are the typical characteristics of the people who will make purchases from your truck. These characteristics include age, [more…]

Direct and Indirect Competition for Your Food Truck Business

When you're running a mobile food business, you have business competition all around you. Competition isn’t necessarily a bad thing, but that doesn’t mean you should ignore it. To delve a little deeper [more…]

Where Can You Find Data on Your Food Truck's Competitors?

Keeping tabs on your food truck's competition is a great strategy for your growing business. By continually monitoring your competitors, you get to know their good and bad behaviors and anticipate what [more…]

Create a Competitive Analysis for Your Food Truck Business

A competitive analysis looks at your competitors and how they present a direct or indirect threat to your food truck business. Competitors in the rapidly developing food truck industry seem to be in a [more…]

Draw Up a SWOT Analysis for Your Mobile Food Business

A SWOT (strengths, weaknesses, opportunities, and threats) analysis, much like a competitive analysis, is an important part of planning your food truck’s future. The strengths [more…]

The Executive Summary of Your Food Truck's Business Plan

The executive summary is the most important section of the business plan for your mobile food business; it tells your readers why you think your business idea will be successful. In this section of your [more…]

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