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Starting a Business

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What Are Business Incubators?

In the context of business finance, an incubator has nothing to do with hatching eggs. It’s an office space where startup companies are helped to grow by providing them guidance and counsel in a controlled [more…]

Protect Your Business’s Intellectual Property when Using Crowdfund Investing

If you’ve seen the movie The Social Network, you understand the need to protect your intellectual property. When using crowdfund investing strategies, you need to protect yourself and your business. You [more…]

Weigh the Risks and Potential Rewards of Crowdfund Investing

On average, 50 percent of investments in early-stage companies fail. So, the risks of crowdfund investment seem pretty clear: You can lose some or all of your money. [more…]

Being Agile in Your Pop Up Business Planning

Pop ups are fast, furious, flexible and fun. Planning is essential to success, but plans for pop up businesses are living, working documents, not set in stone. Aim to use agile methods [more…]

Considering the Best Use for Your Pop Up Venture

When planning your pop up, be clear about what it does. Pop up businesses use an empty or underused space to do something exclusive, distinct or special. They have a clear start and end date, and don’t [more…]

Thinking about the Right Space for Your Pop Up Venture

Finding a pop up venue can be great fun; you get to explore your local area and spot all sorts of spaces you’ve never noticed before. [more…]

Pop Up Business For Dummies Cheat Sheet (UK Edition)

Creating a pop up business embraces a new, nimble way of working that’s perfect for the 21st century. Pop ups aren’t just a temporary use of space because there’s a recession; they’re a new way of using [more…]

How to Find an Interesting Pop Up Location

To find the perfect place for your pop up, you have to do some footwork and visit potential locations. But the first step in finding a pop up actually takes place before you set a foot outside. The following [more…]

Making Your Pop Up Brand and Marketing Distinct

However you approach them, all branding and marketing must contribute to the overall aim of your pop up. They must make it sparkle and shine, but they also need to be honest about what you’re doing. If [more…]

Planning a Pop Up Media Campaign

Before you start on your pop up's media plan, be really clear about what you hope to achieve. Overall, your campaign must further the aim of your pop up. But in more detail, it may well be that your media [more…]

Ten Useful Items to Have in Your Pop Up Venture

Every pop up needs to have some things – besides the big things, such as an idea, great branding and so on. Pop ups need several smaller, more practical items that you can easily overlook. [more…]

Charm Your Way into a Pop Up Location

Spotting a pop up space you like is easy enough, but finding out who owns the space and then winning them over to let you use it can be harder. The key to success is to start early and to network. [more…]

Just What Is a Pop Up Business?

You see pop up cinemas and pop up cafes, pop up shops and all types of pop up businesses everywhere you look. What’s going on with this pop up phenomenon? [more…]

How Do Pop Up Shops Compare with Traditional Premises?

Pop ups offer many benefits over traditional premises to lots of types of businesses. Although artists were the first to recognise the benefits of pop ups, all business sectors, from small and home-based [more…]

How to Avoid Common Pop Up Mistakes

Time spent on researching your future pop up shop isn’t wasted; it means less time correcting mistakes in your plan further down the line. When a big company does something wrong, it has time, resources [more…]

Where to Find Pop Up Shop Information and Support

Most people who’ve run pop ups are more than willing to talk and share their experiences. If you find a pop up shop that’s similar to your idea, get in touch and ask for advice. [more…]

Define Your Pop Up’s Purpose

Your pop-up project needs a clear, defined purpose – an aim. Your aim must be clear enough to focus your activity and easy to explain to other people. In addition, you need to make sure that you either [more…]

Measure the Success of Your Pop Up in Six Areas

What does a successful pop up business look like? It may be achieving a high volume of sales or just one or two really important ones. It may be attracting thousands of visitors or just ten. It may have [more…]

Let People Know Your Pop Up Is Open

The ‘Open’ sign that hangs in your pop up shop’s doorway is one of your most important bits of kit! Make sure that you buy one or, better yet, custom make one that reflects your pop up’s branding. [more…]

How to Engage Customers at Your Pop Up

You must engage with your customers. Assume your pop up has all gone according to plan. You’re open, the shop looks fabulous and, even better, you have customers coming in through the door. What can go [more…]

Count Visitors to Your Pop Up Business

One of the key indicators of the success of your pop up is the number of customers. This number may not necessarily be a high target; for some high-end products, you may only want to invite a few carefully [more…]

Capture Your Pop Up Customers' Information

Your pop up may be a chance to catch up with valued and trusted customers, or it may be about building a longer, deeper and more meaningful relationship between them and your brand. Find as many ways as [more…]

Keep in Touch with Your Pop Up Customers

After you attract customers to your pop up businesss, you need to keep in touch with them. You can use social media to keep up the engagement with your customers. [more…]

How to Decide on Your Pop Up's Opening Times

Making sure that your pop up is open at the right time is for fairly obvious reasons very important, but this detail is often overlooked. If your opening times are right, you’ll be able to attract the [more…]

Monitor Sales for Your Pop Up Business

You must carefully monitor sales for your pop up business, particularly where multiple partners are involved in the pop up, such as a shop shared by artists and makers. [more…]

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