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Starting a Business

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Plan Your Small Business Goals, Objectives, and Marketing Strategy

Understanding how to set goals and objectives is key to developing a good marketing plan. Your marketing strategy should reflect the goals you want to achieve as a business. As a small business marketer [more…]

How to Match Small Business Customers to Your Distribution Channels

Every business plan includes a distribution section that details how you plan to get your small business products and services into the hands of your customers. Developing a good distribution system blends [more…]

Ten Questions to Answer before Choosing a Small Business Name

In a customer’s mind, your business name is the key to your brand image. Choosing a business name can brand an image for your business that’s unique, memorable, appropriate, and likable. [more…]

How to Price Your Small Business Products or Services

Pricing your small business products and services properly is one of the most important business decisions you'll make, and it centers on the relationship between perceived value or quality and the price [more…]

How to Raise Prices on Small Business Products

A small business owner may hesitate to raise prices, but often prices may need to be increased in order for a small business to remain viable. Your customers may resist or barely register price hikes. [more…]

Increase Your Small Business Market Share

Increasing market share is a business plan strategy any small business can benefit from. You win market share by taking business from your direct competitors, thereby reducing their slice of the market [more…]

Calculate Your Small Business Market Share

Your small business needs to stay on top of the competition and your share of the market. Having a sense of your market share provides a good indication of your competitive rank and a way to monitor your [more…]

Set a Marketing Budget to Fit Your Small Business Goals

Small business marketing budgets include two variables: time and money. You can reach your small business customers with paid advertising and marketing communications, or through personal contacts, which [more…]

Ten Tips for a Successful Marketing Plan

Your small-business marketing plan should identify the customers you want to sell to, how you're going to price your product or service, the channel(s) you plan to use to put the product in front of your [more…]

Ten Keys to Writing a Small Business Plan

A small business plan must focus on the essentials. Any successful business plan will address organizational structure, product descriptions and market position, marketing and sales, and finances. Critically [more…]

Protect Your Small Business Market Position

Market positioning involves figuring out the niche your business is designed to fill, and then filling that market position so well that people have no reason to allow any other business into the space [more…]

Starting a Small Business at the Right Time

When you're preparing to start up a small business, you not only need to decide what product and service to sell (and how you’re going to sell it), but you also want to make sure you have the right timing [more…]

Keys to Small Business Success

A great idea for a small business is the first step to success. But once you’ve decided what to sell (whether it’s a product or a service), you need to start planning for success. Here’s a list of action [more…]

Getting Help to Set Up Your Small Business

Sometimes you need help to figure out how to set up a small business. Here's a list of links to helpful websites for Australian and New Zealand small business; these websites will help you understand everything [more…]

Getting Started in Small Business For Dummies Cheat Sheet (Australia/New Zealand Edition)

Starting a small business is the dream of many people. Unfortunately, it’s not as easy as just opening a shop (or starting a website) and waiting for the customers to turn up! Here are some things to think [more…]

Ten Tips on How to Start a Small Business

Small business success begins with good planning. Start a successful small business with your experience and talent, then add smart management and technical know-how. You will need time, money, and people [more…]

Starting & Running a Restaurant For Dummies Cheat Sheet (UK Edition)

The restaurant business is an exciting one, full of challenges and opportunities. And whether you’re a seasoned restaurant veteran or just out of catering college, you can gain some top tips and helpful [more…]

Understanding the Five Types of Crowdsourcing

Crowdsourcing has five major forms. Each form involves a crowdsourcer or manager, a crowdmarket and a crowd of people. By choosing the right form of crowdsourcing, you can manage large jobs with thousands [more…]

Matching Up Tasks with Crowdsourcing

You can use the various forms of crowdsourcing in many different ways. If you try hard enough, you can do almost any job with any form. However, each form of crowdsourcing handles some jobs better than [more…]

Taking the Six Steps to Successful Crowdsourcing

When you crowdsource, you go through a series of six steps that prepare the job, get the job to the crowd and collect the final work product. Many of these steps are supported by [more…]

Crowdsourcing Advantages: Five Things Crowds Do Well

Crowds bring the power of collected human intelligence to various forms of work, which is the beauty of crowdsourcing, or collaborative brainstorming. Crowds can do a good job of bringing a specific skill [more…]

Crowdsourcing Disadvantages: Identifying Six Things Crowds Do Badly

Crowds are at their best when they take the information you give them, combine it with their own experience and present you with their judgements – all good things in a collaborative environment. However [more…]

Keeping Up to Date with Crowdsourcing

The crowdsourcing world is changing rapidly. Each month brings new companies, new ideas for products and services, and new applications for crowdsourcing. To obtain the most current information, check [more…]

Crowdsourcing For Dummies Cheat Sheet

Crowdsourcing is an innovative way of organising jobs and workers. The collaborative brainstorming enables hundreds or even thousands of people to contribute their thoughts and energies to a single task [more…]

Ten Simple Marketing Strategies for Micro-Entrepreneurs

Everything in your micro business boils down to marketing. As a micro-entrepreneur, your business centers on two basic phases: the set-up phase, which is the easy part [more…]

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