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Starting a Business

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Tips for Creating a Memorable Logo for Your Food Truck

Establishing a logo for your food truck helps people remember your business and think of it when they’re in the mood to order something from a food truck. For some people, designing a logo is an exciting [more…]

Two Options for Decorating Your Food Truck

You have a couple of options for the exterior decoration of your food truck. You can have your truck either wrapped in vinyl or painted: [more…]

Who Should Wrap Your Food Truck in Vinyl?

When your truck is ready to get dressed and be wrapped in vinyl (featuring your logo and branding), you have two options at your disposal: (1) finding a company to help and [more…]

Match Your Food Truck Menu to Your Overall Concept

You need to create a menu for your food truck business that matches the concept and the atmosphere you want your customers to experience. Without taking this step, you may start adding menu items that [more…]

Hints for Building Your Food Truck Menu

Creating your food truck menu can be overwhelming. What dishes should you offer, and what should you skip? The ideal menu offers a balance of unique dishes and old favorites that match your concept. Avoid [more…]

Link Your Food Truck Menu to Your Kitchen Equipment

The size and types of equipment in your commercial and food truck kitchens will play major roles in determining the items you can include on your menu. The larger the kitchen and the wider the range of [more…]

Taste-Test All Items on Your Food Truck's Menu

Taste-test all your menu items before making a final decision to serve them from your food truck. Modify or discard any food that doesn’t meet your quality standards. This testing is an important technique [more…]

Determine Your Food Truck Menu's Price Points

Your prices are specific, but your price point is the range of prices your menu items fall into. Food trucks are a category of food service operators in which a meal falls into roughly the same range of [more…]

Menu Pricing Methods for Your Food Truck Business

Setting prices for the products you sell from your food truck is one of the most crucial components to running it, because the prices you set directly affect your ability to sell, cover costs, and generate [more…]

Apply Psychology to Food Truck Menu Pricing

Pricing psychology is one of the most fascinating areas of menu development for food truck businesses as well as other restaurant owners. Psychologically speaking, a huge difference exists between [more…]

Your Food Truck Menu Board's Colors, Fonts, Layouts, and Descriptions

Your menu board's color scheme and font should reflect your food truck’s concept. For example, if you’re opening a Mexican-themed truck, using vibrant colors, such as red, turquoise, purple, and green, [more…]

Non-Commercial Kitchen Options for Your Mobile Food Business

Depending on the area in which you're operating your food truck, you may find that either all the shared-use commercial kitchens are full (or not taking on any additional renters) or that the available [more…]

Green Commercial Kitchens for Your Food Truck

Most commercial kitchens use excessive amounts of water and energy, and many followers of the food truck industry are becoming increasingly aware of a kitchen’s impact on the environment. Since its inception [more…]

How to Find a Commercial Kitchen for Your Food Truck

Finding a commercial kitchen that works for you is an integral part of bringing your gourmet mobile food business to life. The location, cost, type, and size of your commercial kitchen determine many aspects [more…]

How to Evaluate Commercial Kitchens for Your Food Truck

As a food truck owner, you need to spend time in the prospective facility with a culinary consultant or your staff before you sign a contract with a commercial kitchen. Having multiple sets of hands and [more…]

How to Assemble Your Food Truck's Supply List

Just as you’d set up a grocery list for your personal use at home, generating a supply list for your food truck should be based on the needs of your menu. Look at your menu and put together a comprehensive [more…]

How to Find Potential Suppliers for Your Food Truck

The ultimate goal in selecting a food supplier for your food truck is to find one who will offer you high-quality food with good pricing. You’ll have the opportunity to work with numerous food suppliers [more…]

Interview and Choose Suppliers for Your Food Truck Business

You don’t want a supplier with a shabby operation providing your food truck with food that will be attached to your brand. When it’s time to meet your supplier candidates, be sure to meet them at their [more…]

Negotiate Terms with Your Food Truck Suppliers

When you find a supplier or multiple suppliers who appear to fit the needs of your food truck business, you have to negotiate terms to your business relationship with them. Be sure to settle all your business [more…]

Establish Good Relationships with Your Food Truck Suppliers

A good relationship is based on the promise of long-term collaboration between your food truck business and suppliers. Orders get placed, trucks deliver products, and invoices get paid. Unfortunately, [more…]

Determine Your Food Truck's Proper Inventory Level

The inventory for your mobile food business is the food and other supplies that you’ve purchased and placed in storage. Whether the value of the food is [more…]

Calculate and Monitor Your Food Truck's Weekly Food Costs

When you're running a food truck business, to make sure you’re keeping up on your food costs, you need to calculate them every week. If your monthly profit and loss [more…]

Prevent Employee Theft from Your Food Truck Business

It is important to take steps to prevent employee theft in your food truck business. Employee theft contributes about $52 billion a year in lost profits, and approximately 95 percent of all businesses [more…]

How to Reduce Waste in Your Mobile Food Business

Food waste and spoilage has a huge effect on your food truck business’s gross profit. You purchase food with the intent to sell it, but because you must throw some spoiled items away, the result is wasted [more…]

Determine Your Food Truck's Staffing Needs

Unlike restaurants, food trucks are often operated by a small staff comprised of individuals working a variety of roles. The size of your truck will help you determine the number of staff members that [more…]

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