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Marketing Automation For Dummies Cheat Sheet

If you're new to marketing automation, you'll be eager to discover its exciting possibilities. To get the most out of your marketing automation solution, make sure that you understand the importance of [more…]

Top 10 Tips for Creating Great Marketing Content

You're going to need lots of content to use with your marketing automaton tool. Make sure to go over these tips when creating content or looking for new content mediums to use. [more…]

6 Tips for Better Data Management

Data management is one of the keys of marketing automation. You'll be bombarded with more data than ever before. Make sure to look at these data management best practices before you start with marketing [more…]

Marketing to the Modern Buyer: 4 Factors to Track

People go through a "buyer's cycle," or a research life cycle, before they purchase. How do you change your marketing automation to stay relevant over a full life cycle for each person? To start engaging [more…]

Marketing: 11 Ways to Help Your Business Keep the Lead

The use of marketing automation is on the rise in the business world, especially among smaller companies. Because the tide is rising, just having marketing automation won't keep you ahead of the pack in [more…]

4 Effective Tactics for Following Up Automated Marketing

Marketing automation gives you behavioral tracking, an automated marketing engine, and the power to follow up on every action of every prospect. These actions include web pages visited, videos watched, [more…]

How to Reorder Your Bar Supplies

These days, most suppliers can give you next-day turnaround on your bar order. It is recommended that you place orders for delivery of perishable goods, such as meat and produce, twice a week, once on [more…]

How to Run a Bar: Basics of Drink and Food Specials

People like to get a bargain. Sometimes the lure of the bargain helps them decide to visit your bar rather than someone else’s. Most bars try specials of some sort until they find something that works [more…]

How to Run a Bar: Basics of Menu Placement

If you want bar patrons to use your menu, you have to make it visible. Many times patrons will order something they’re familiar with, without ever looking at your drink menu. Make menus easy to access [more…]

5 Essential Selling Skills

To become and remain a professional in the selling business, you need to develop and maintain five essential skills. If you aren't sure of what skills to work on first, certainly someone in your life will [more…]

3 Steps to Closing a Difficult Sale

You’ve done your job as salesperson: You’ve provided great information and a wonderful solution to meet a potential client’s challenge. Yet, the buyer refuses to own what you’re offering. Her problem isn’t [more…]

Balancing Selling Time and Avoiding Burnout

Time is as precious as money, so it pays to explore ways to get more sales productivity out of the time you have to invest in your sales career. Everyone knows you can make twice the income by working [more…]

20 Keys to Setting Sales Goals

The average human being has the ability to achieve almost anything. As a salesperson, your goal is to discover what you want to achieve and find the will to sacrifice, change, and grow to satisfy that [more…]

10 Strategies for Improving Your Selling

When you attain a certain level of professionalism, you’ll be selling more. This increase in sales is a culmination of a lot of things: You’re figuring out how to find the best people to sell to, you’re [more…]

Marketing Automation Campaigns: Data Analyst Key Questions

Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation. To have a successful marketing automation campaign, knowing [more…]

Establishing Rapport with Your Potential Sales Clients

Your clients feel comfortable around you when you know how to establish rapport with them, which is what selling situations are all about — establishing common ground. People like to be around people who [more…]

Why Research Is Important to Selling

Why do you need to research your prospective clients and their businesses? So that when you’re getting ready to close the sale, your lack of knowledge won’t trip you up. You do all your research simply [more…]

Get to Know Your Clients Inside and Out

To be successful at selling, you must be constantly on the prowl for information. What type of information? Everything and anything about your product, your company, your competition, and [more…]

How to Work with 10 Buyers’ Personality Types

When you work with companies, a key concern is discovering who the true decision‐maker really is. It may be the office manager, a purchasing agent, or a department head. [more…]

How to Respond to 9 of Your Clients’ Fears

In all its forms, fear is the greatest enemy you will ever encounter in persuading your clients and making the sell. The toughest part of your job is helping other people admit to and overcome their fears [more…]

The Best Sales Words and Phrases to Use

Many words common to sales and selling situations can generate fearful or negative images in your clients’ minds. The experience of millions of sales professionals confirms that replacing such words with [more…]

Use Only Jargon Your Clients Know When Selling

Today more than ever, your selling vocabulary matters because of the phenomenon of trade talk, or jargon. Jargon is defined as words and phrases particular to a given field of work. [more…]

How to Listen to Your Clients

The human body has two ears and one mouth. To be good at persuading or selling, you must find out how to use those natural devices in proportion: Listen twice as much as you talk, and you’ll succeed in [more…]

10 Alternative Closes When Selling

After you master some basic closing strategies and are ready to move ahead, try these 10 closes that have proven successful for many in sales. [more…]

11 Ways to Master the Art of Selling

Here, you have eleven choice bits of selling wisdom to return to as your career progresses. Use this list as your road map to mastering the art of selling, as your eleven easy steps to becoming a champion [more…]

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