Sales

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Getting Referrals in Six Easy Steps

With this six-step process to obtaining referrals, you’ll have so much success in developing your referral business that you’ll make it an automatic part of every selling situation. Begin by setting a [more…]

Selling All-in-One For Dummies Cheat Sheet

Becoming a top salesperson requires much more than asking a customer questions and then pitching your products and services. To become a great salesperson, you need to master a number of skills and have [more…]

Global Negotiations in the Import/Export Business

When you're in the import/export business, you need to realize that the process of global negotiations differs from culture to culture in many significant ways. You have to take into account communications [more…]

Questions to Ask before Starting Your Import/Export Business

If you're considering entering the world of global trade by starting your own import/export business, ask yourself these important questions to see if ready to commit your time and money to the venture [more…]

Buyer and Seller Agreements in Importing and Exporting

Whether you're importing or exporting goods, business agreements need to exist between the person you're buying from or selling to, and the following key points need to be included in those agreements: [more…]

Legal Dangers in International Trade

Import and export laws differ from one country to the next. Make sure you know the laws regarding international trade wherever you're doing import/export business. Watch out for these common legal pitfalls [more…]

Import/Export Kit For Dummies Cheat Sheet

If you're thinking about starting an import/export business, do some research and ask yourself some key questions to see if a career in international trade is right for you. Make sure you're in agreement [more…]

How to Use Video Marketing to Enhance the Sales Process

Most people associate video marketing with business development, and for good reason. Video is now cheap to make and easy to distribute to people who have never heard of you. But video marketing isn’t [more…]

How to Generate Leads and Attract Buyers with Video Marketing

Integrating video effectively into your marketing strategy requires planning and an understanding of the task you’re trying to accomplish with your message. Companies are always looking for new ways to [more…]

How to Remove Buyer Objections with Video Marketing

Not every customer is ready to buy after becoming aware of your product, but video marketing can help people to become willing to buy. Many salespeople have to complete the process of eliminating concerns [more…]

How to Build Credibility with Video Marketing

New prospects want to know that they’re dealing with honest and forthright people who can deliver what they promise. You can use video marketing to answer the questions in the following three categories [more…]

A Video Marketing Integration Plan

Effective marketing with video requires a series of carefully constructed steps, integrated and executed with the purpose of moving a buyer to take action. This strategy requires planning and investment [more…]

How to Assess Prospects and Analyze Needs for Video Marketing

Video can help insert efficiency into the assessment-and-analysis process by compelling people to take action only if they’re qualified buyers.

Salespeople spend a lot of time chasing potential prospects [more…]

How to Increase Sales and Conversions with Video Marketing

Whether you sell shoes, high-end consulting services, or submarines, using video marketing is a means to an end: increasing business for your company. When you integrate video into your website, couple [more…]

The Assumptive Close

If you’ve done everything properly and you know in your heart that your product or service is truly good for your client, but you still sense hesitation, try using an [more…]

Part of the Series: Companion Content from the E-Book Closing a Sale In A Day For Dummies

Swap Rejection Words for Go-Ahead Terms

A rejection word is any word that triggers fear or reminds prospects that you’re trying to sell them something. Rejection words scare your prospects so much that most of them will reject you and your product [more…]

Part of the Series: Companion Content from the E-Book Closing a Sale In A Day For Dummies

How to Close the Tough Customer by Offering Three Choices

It’s a fact that not all customers are easy closes. It’s also a fact that if you give people three choices, they usually choose the one in the middle. When it comes to closing tough customers, you can [more…]

Part of the Series: Companion Content from the E-Book Closing a Sale In A Day For Dummies

Ten Or So Pointers for Successful Questioning

When it comes to sales closing, there’s absolutely a right way to question your customer. This way leads to a successful close, whereas the wrong way leads to missed opportunity. When diligently applied [more…]

Part of the Series: Companion Content from the E-Book Closing a Sale In A Day For Dummies

The Anatomy of a Sales Closer

The first step to becoming a top closer is figuring out how to recognize a top closer and everything the top closer uses to be the best. To help illustrate this point, consider parts of the human anatomy [more…]

Part of the Series: Companion Content from the E-Book Closing a Sale In A Day For Dummies

How to Match Small Business Customers to Your Distribution Channels

Every business plan includes a distribution section that details how you plan to get your small business products and services into the hands of your customers. Developing a good distribution system blends [more…]

Small Business Customer Buying Decisions

Customers decide to buy based on their perception of the value they’re receiving for the price they’re paying. As a small business owner, you must understand your customer's decision-making process so [more…]

Increase Your Small Business Market Share

Increasing market share is a business plan strategy any small business can benefit from. You win market share by taking business from your direct competitors, thereby reducing their slice of the market [more…]

Calculate Your Small Business Market Share

Your small business needs to stay on top of the competition and your share of the market. Having a sense of your market share provides a good indication of your competitive rank and a way to monitor your [more…]

Increase Your Small Business Sales by Improving Customer Relationships

Increase sales in your small business by improving your relationship with customers, so they return to buy again and again. Closing sales in a small business begins with establishing relationships with [more…]

Successful Small Business Sales Presentations

Often, how you present your small business offering can make or break your chance to close the deal and make the sale. As a small business entrepreneur, it's critical that you use your sales presentations [more…]

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