Customer Relations

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Using Personal Testimonials when Selling to Customers

To deliver a customer assurance that your business offering is good, provide your customers with testimonials and endorsements from other, satisfied customers. Testimonials, if they're genuine, can really [more…]

How to Create a Strong Business Partnership

A partnership is when two or more people team up in the ownership and operation of a business. When a partnership works, the business will run like a well-played symphony. When it doesn’t, things will [more…]

How to Create a Public Relations Plan

When you’re putting together a PR Plan, before you get too broad, you have to be specific. There are some really important things to establish to make sure you’re dealing with reality. First is the budget [more…]

How to Design Creative Public Relations Promotions

You need to promote your public relations plan, which requires some creativity. Make your public-relations promotion tactics as creative, sharp, original, and engaging as possible with these tips: [more…]

Choosing a Public Relations Firm for Your Business

Turn to public relations agencies when you want to get coverage of your business in the media. Public relations firms are public relations specialists. Use a public relations agency if [more…]

How to Create a Profitable Public Relations Program for Your Business

When creating a public relations (PR) program for your business, make that public relations (PR) program as profitable as you can. This PR-program path can get you on your way: [more…]

How to Conduct Business with Mexican Contacts

You may have the opportunity to do business with Mexican or Mexican-American individuals, a particular culture group that's common in the United States. Mexican business customs follow these cultural norms [more…]

How to Treat Cubans in a Business Situation

If your business has Cuban contacts — either Cuban customers or Cuban business associates, you should familiarize yourself and your business's employees with Cuban cultural practices when it comes to business [more…]

How to Interact with Filipinos through Your Business

If your business has Filipino customers or Filipino business contacts (meaning people from the Philippines), knowing some Filipino cultural norms can keep your business culturally sensitive. [more…]

How to Do Business in the African American Community

African American consumers and businesspeople aren't all the same. You can differentiate the African American community with which your business interacts by factors such as economic status: [more…]

How to Foster a Positive Business Relationship with Native Americans

Native Americans, also called American Indians, may play a part in your business, either as business customers or business contacts. Native American culture shapes the way that this cultural group interacts [more…]

How to Interact with Anglo Americans in Your Business

Knowing Anglo American (Caucasian) cultural norms gives Anglo American businesspeople a clearer understanding of the differences between “us” and “them,” and also provides immigrant businesspeople with [more…]

How to Research Your Business's Market Cultural Demographic

Developing a marketing and sales strategy that’s both effective and profitable requires a good sense of your marketplace’s cultural makeup. You can gather data on the multicultural composition of a market [more…]

How to Offer In-Demand Ethnic Products and Services

If you identify the ethnic products and services your multicultural customers want or need to buy, you'll be able to stock up on their preferred selections — and succeed in sales with a diverse inventory [more…]

How to Approach Customers with a Friendly Smile

Service with a smile is always important for your business. To every customer you greet, your sincere facial expression should say, “I’m so glad to see you!” [more…]

How to Deal with a Customer's Language Barrier

When dealing with a business customer who doesn't speak English (or doesn't know much of the language), you can overcome that customer language barrier in a number of ways: [more…]

How to Get Name Pronunciation Right in Business Dealings

When introduced to a business contact, make sure you pronounce that person's name correctly. If you don't determine the right way to say his or her name, you can ruin a good business relationship by mispronouncing [more…]

How to Tune In to a Customer's Contextual Clues

Customers give you contextual clues about the meaning behind what they're saying — or not saying. You just need to interpret those contextual clues to best serve your customers. [more…]

How to Handle Customer Objections to Buying

When you're talking with a potential customer, that customer may raise objections to completing the sale. Here are the most common objections you're likely to encounter, along with suggestions on how to [more…]

Show Customers How to Use What You Sell

Sharing information about your products or services builds trust with the people who purchase from your business. Your helpfulness can boost their confidence in your abilities, knowledge, and motives. [more…]

How to Establish a Plan for Business Referrals

Referrals to your business from satisfied customers don’t just happen; you have to have a plan to generate referral business. You can develop a systematic strategy for generating referrals by following [more…]

How to Dispel Myths about American Businesspeople

People who don’t get to meet many U.S. citizens sometimes have a distorted view of Americans. By becoming aware of how people from other countries and cultures may perceive you, you have a better chance [more…]

Consumers, Their Behavior, and You: A Marketing Relationship

Your marketing approach, personal influence, and social conditions influence consumers and what they decide to buy. This chart summarizes the relationship between consumers, their buying behavior, and [more…]

Making Sure You Comply with Consumer Protection Laws When Collecting Debt

Although debt collection regulations are typically less stringent if you’re collecting your own debts in-house or if you’re collecting business debts, it’s good practice to collect your debts as if every [more…]

Red Flags that Your Customer May Default on Debt

Certain events should trigger an immediate investigation of your customer’s account, and immediate collections action if the account isn’t paid in full. [more…]


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