Social Versus Traditional CRM
There are some key differences between traditional and social CRM. Social CRM is a strategy. It’s a philosophy, not just software and technologies to gather and manage customer data, though such technologies [more…]
Top 5 Challenges of Social CRM
One of the biggest challenges in social CRM is the speed at which new technology, communication channels, and customers adapt to each other. Social CRM is a major shift in the way companies perceive and [more…]
Prioritize Activities and Resources for Social CRM
In order to build a sustainable and scalable social CRM program, you must prioritize activities with dedicated resources in mind. We’ve talked a lot about the philosophy of social CRM, social business, [more…]
Strategies to Establish Your Social CRM Goals
Even though you’ll see social CRM’s benefits over time, not overnight, you should still establish goals for a long-term strategy. Here’s the main question: Why do you want a social media and social CRM [more…]
How Customer Habits Play into Your Social CRM Strategy
In order to create a successful CRM strategy, you need to know that habits of your customers. Many businesses have been merely reacting to the phenomenon of customers gaining control of the marketplace [more…]
How to Influence the Customer with Social CRM
In order to influence modern customers with Social CRM, you have to give customers what they want. Remember the social customer is empowered with knowledge. Relevancy presents the key to influencing these [more…]
How to Create Successful Customer Conversations with Social CRM
Armed with knowledge, the social customer requires a relevancy in social messaging. This digital diva of a customer wants offers, discounts, apologies, recognition, recommendations, more information, transparency [more…]
How to Incorporate Social CRM Into Your Company Branding
There are two social factors key to branding your business within the new Social CRM business model: humanization and personalization. Too often, a brand representative thinks she must be a faceless entity [more…]
How to Measure the Impact of Social CRM
Anyone who takes on a new business venture , Social CRM, or investment wants to know how to measure success. Social CRM requires patience, with a focus on long-term goals and benefits. There are many benefits [more…]
How to Engage in Co-creation for Social CRM
Brand value in Social CRM isn’t defined only by marketing people. Its value is co-created by many individuals, including consumers, employees, partners, and so on. The communities surrounding these individuals [more…]
How to Customize the Overall Experience for Social CRM
Social CRM is a true success when you customize the overall experience. Co-creation and collaboration with your customers can be a true test of your company’s ability to evolve with the times. It requires [more…]
How Social CRM Helps to Attract Attention in an Attention Economy
Attracting attention can be tough, but Social CRM has some good insights to offer. In the 1970s, psychologist Herbert A. Simon coined the term attention [more…]
How to Integrate New Marketing Strategies with Social CRM
Business operations have surely evolved over time. Now, Social CRM offers new strategies to market your brand. Often, the evolution progresses with advances in technology. When you start looking at new [more…]
Customer-Centric Marketing Is Key to Successful Social CRM
Customer-centric marketing is a key element in Social CRM. You’ve likely heard or experienced for yourself that it costs far more to generate new customers than to keep the ones you already have. Thus, [more…]
Use Social Media to Promote Social CRM
Social media has impacted many facets of our lives and Social CRM. When you consider that social media is a relatively recent phenomenon, you can see just how big an impact it has made. Everyone seems [more…]
Monitor Your Brand with Social CRM Analytics
To be successful with Social CRM, understanding how customers respond to your material is key to producing more of the best content. To do this, you need to spend some time monitoring your campaigns, website [more…]
How to Create and Use Content for Social CRM
Social CRM is most successful when you create and use content that will drive business to your brand. The key to understanding the type of content that you’ll create is knowing who your audience is. Are [more…]
How to Use Storytelling in Social CRM
Storytelling has become a hot topic for marketers and other content developers, and thus is useful for Social CRM. Information overload causes customers to skip the long boring text passages that marketers [more…]
How to Create Customer Paths for Social CRM
Sometimes the easiest way to understand your customer for Social CRM is to “walk a mile with his mouse.” Ok, that’s not really how the proverb goes, but when you need to determine where your customer gets [more…]
Keep a Content Inventory for Social CRM
Consider keeping a content inventory for your Social CRM strategy. It can be a useful tool to market your brand. Whether you’re in an enterprise or a small business, your inventory of content is likely [more…]
How to Use Video for Social CRM
Video has become a very important content format for social media users and Social CRM in the last few years. Its impact on the web is enormous. In February 2011, comScore Video Metrix released the following [more…]
Video Hosting Requirements for Social CRM
Video hosting is an important consideration for Social CRM. If you don’t want to host videos on your site, you need to pick a host that will serve your needs. When you’re reviewing sites, consider the [more…]
The Benefits of YouTube Video Hosting for Social CRM
When you are evaluating how to distribute and host your videos for Social CRM, you may want to consider YouTube where you can do both at the same time. Its built-in features make it worth considering. [more…]
Specialized Twitter Tools for Social CRM
A whole industry of tools has grown up around Twitter and can be useful for your Social CRM strategy. People have figured out ways to make it easier to follow and use. For example, here’s a quick introduction [more…]
The Value of Facebook for Social CRM
Facebook is the 800-pound gorilla and is valuable for Social CRM. In March 2012, it had over 900 million monthly active users. If you know anything about social media, you know that Facebook is considered [more…]
