Small Business Customers

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How to Build Credibility with Video Marketing

New prospects want to know that they’re dealing with honest and forthright people who can deliver what they promise. You can use video marketing to answer the questions in the following three categories [more…]

A Video Marketing Integration Plan

Effective marketing with video requires a series of carefully constructed steps, integrated and executed with the purpose of moving a buyer to take action. This strategy requires planning and investment [more…]

How to Assess Prospects and Analyze Needs for Video Marketing

Video can help insert efficiency into the assessment-and-analysis process by compelling people to take action only if they’re qualified buyers.

Salespeople spend a lot of time chasing potential prospects [more…]

How to Increase Sales and Conversions with Video Marketing

Whether you sell shoes, high-end consulting services, or submarines, using video marketing is a means to an end: increasing business for your company. When you integrate video into your website, couple [more…]

The Assumptive Close

If you’ve done everything properly and you know in your heart that your product or service is truly good for your client, but you still sense hesitation, try using an [more…]

Part of the Series: Companion Content from the E-Book Closing a Sale In A Day For Dummies

Swap Rejection Words for Go-Ahead Terms

A rejection word is any word that triggers fear or reminds prospects that you’re trying to sell them something. Rejection words scare your prospects so much that most of them will reject you and your product [more…]

Part of the Series: Companion Content from the E-Book Closing a Sale In A Day For Dummies

How to Close the Tough Customer by Offering Three Choices

It’s a fact that not all customers are easy closes. It’s also a fact that if you give people three choices, they usually choose the one in the middle. When it comes to closing tough customers, you can [more…]

Part of the Series: Companion Content from the E-Book Closing a Sale In A Day For Dummies

Ten Or So Pointers for Successful Questioning

When it comes to sales closing, there’s absolutely a right way to question your customer. This way leads to a successful close, whereas the wrong way leads to missed opportunity. When diligently applied [more…]

Part of the Series: Companion Content from the E-Book Closing a Sale In A Day For Dummies

The Anatomy of a Sales Closer

The first step to becoming a top closer is figuring out how to recognize a top closer and everything the top closer uses to be the best. To help illustrate this point, consider parts of the human anatomy [more…]

Part of the Series: Companion Content from the E-Book Closing a Sale In A Day For Dummies

Ten Ways to Attract New Customers to Your Online Small Business

Attracting customers to your online business involves a sophisticated e-commerce marketing plan that protects your online reputation and brand while attracting customers you want. An online business must [more…]

How to Match Small Business Customers to Your Distribution Channels

Every business plan includes a distribution section that details how you plan to get your small business products and services into the hands of your customers. Developing a good distribution system blends [more…]

Small Business Customer Buying Decisions

Customers decide to buy based on their perception of the value they’re receiving for the price they’re paying. As a small business owner, you must understand your customer's decision-making process so [more…]

How to Data Mine Your Small Business Customer Information

Research your current small business customers and track the information so you can better target them with marketing. Customer information you collect helps retain current customers and reach more people [more…]

Improve Telephone First Impressions of Your Small Business

Customers form impressions of your small business whenever they come into contact with it even through a telephone. Protect your small business by controlling the impression you make through telephone [more…]

Increase Your Small Business Market Share

Increasing market share is a business plan strategy any small business can benefit from. You win market share by taking business from your direct competitors, thereby reducing their slice of the market [more…]

Calculate Your Small Business Market Share

Your small business needs to stay on top of the competition and your share of the market. Having a sense of your market share provides a good indication of your competitive rank and a way to monitor your [more…]

Improve Your Small Business Customer Service

Your small business customer service is measured by how well you deliver your product to your customer. Improving your small business customer service is often the key to survival, especially in a tough [more…]

How to Deal with Small Business Customer Concerns and Complaints

When a small business customer expresses a concern or has a complaint, don't panic. Use the customer complaint as an opportunity to improve small business service or product for all your customers and [more…]

Benefits of Good Public Relations for Your Small Business

Public relations (PR) is about getting your small business noticed by customers, business partners, and prospects. Develop a working public relations plan to target specific audiences with your small business [more…]

Monitor Small Business Customer Loyalty

As a small business owner, you must constantly monitor your customers' loyalty to your business, and do everything you can to maintain it. Customer loyalty is cultivated through every interaction your [more…]

Increase Your Small Business Sales by Improving Customer Relationships

Increase sales in your small business by improving your relationship with customers, so they return to buy again and again. Closing sales in a small business begins with establishing relationships with [more…]

Successful Small Business Sales Presentations

Often, how you present your small business offering can make or break your chance to close the deal and make the sale. As a small business entrepreneur, it's critical that you use your sales presentations [more…]

Telephone Sales: Get Insider Info on a Prospect Before You Call

Before you can make any sales presentation, you first need to know as much as you can about your prospects. No matter who the prospect is, get a leg up by using online sources to get to know them before [more…]

The Seven-Second Telephone Sales Opening

First impressions are everything. When you have a sales prospect on the phone, the first seven seconds can make or break your whole pitch. Keep these pointers close by to help your opening hook the prospect [more…]

Time Management Tips for Telephone Sales Professionals

Time management is one of the most important skills a telephone sales professional can have. Here are a few tips to make the most of your sales time: [more…]

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