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Impressing Potential Customers on Your Business Web Site

To cyberspace customers, your Web site is your business. But you can’t be on your business's Web site to personally welcome potential customers or to right wrongs if something goes awry. Instead, your [more…]

How to Keep Business E-Mails Professional

Although sending e-mails from your business e-mail address may feel informal, you need to keep those business e-mails professional. For the sake of your business, set a few e-mail guidelines: [more…]

How to Move a Potential Customer to the Buying Decision

Make your business's potential customers into actual customers by convincing potential customers to buy. Plan your business's marketing communications to move potential customers to buy by using this general [more…]

How to Effectively Sell Your Product or Service

Selling is the art of matching product benefits with customer needs or desires. Sell your businesses offerings by communicating the value of your product or service to your potential customers. Lead the [more…]

Presenting Your Product or Service to a Potential Customer

Your business presentations let you introduce your product or service to potential customers in person. For your clients, your presentation should offer a summary of key points, respond to questions or [more…]

Knowing When to Close a Sale

Watch for subtle signals in your customers that indicate that they are ready to make a purchase so you can stop your sales pitch. A good salesperson should never keep talking when they pick up on certain [more…]

Creating a Simple Purchasing Process for Your Business

Make buying a breeze and you'll have happy customers. The process of buying your product or services should be quick and simple. Your customers should find it painless. [more…]

The Customer Service Cycle

Your business's customer service involves a cycle of activities. The customer service cycle starts before your business sales presentation and continues after the customer makes a purchase. Your business [more…]

How to Cultivate Your Business's Best Customers

Every customer who buys from your business deserves your total courtesy and best service. But your best customers — those customers who become loyal, repeat clients and speak well on your company’s behalf [more…]

How to Use Customer Concerns and Complaints to Your Advantage

When your business's customers express concerns and have complaints, don't panic. Use customer complaints to lead your business to service improvements and satisfied customers. Follow these tips: [more…]

How to Handle a Customer Complaint

When one of your customers complains, handle it by giving that customer — and his or her complaint — your full attention so that you can resolve the issue. Here are the best steps to take when dealing [more…]

Persuading Your Customers to Buy More

Your business can probably make additional sales to your current customers. Capturing additional sales for your business means you have to determine customer buying behavior and inventory your full product [more…]

How to Calculate Your Business's Customer Satisfaction Level

Are your customers satisfied with your business? Customer satisfaction is often based on whether your business fulfills customer wants. Your business's customers want you to meet their needs and exceed [more…]

How to Make Your Customers Loyal to Your Business

Customer loyalty is key to a strong business. To make all your business's customers into loyal customers, first sort your current customers into the following three categories: [more…]

How to Retain Customers through Loyalty Programs

Loyalty programs inspire customers to increase use of your business's products or services. A loyalty program rewards your business's customers for making repeat purchases with discounts or added-value [more…]

Using Personal Testimonials when Selling to Customers

To deliver a customer assurance that your business offering is good, provide your customers with testimonials and endorsements from other, satisfied customers. Testimonials, if they're genuine, can really [more…]

How to Create a Strong Business Partnership

A partnership is when two or more people team up in the ownership and operation of a business. When a partnership works, the business will run like a well-played symphony. When it doesn’t, things will [more…]

How to Create a Public Relations Plan

When you’re putting together a PR Plan, before you get too broad, you have to be specific. There are some really important things to establish to make sure you’re dealing with reality. First is the budget [more…]

How to Design Creative Public Relations Promotions

You need to promote your public relations plan, which requires some creativity. Make your public-relations promotion tactics as creative, sharp, original, and engaging as possible with these tips: [more…]

Choosing a Public Relations Firm for Your Business

Turn to public relations agencies when you want to get coverage of your business in the media. Public relations firms are public relations specialists. Use a public relations agency if [more…]

How to Create a Profitable Public Relations Program for Your Business

When creating a public relations (PR) program for your business, make that public relations (PR) program as profitable as you can. This PR-program path can get you on your way: [more…]

How to Conduct Business with Mexican Contacts

You may have the opportunity to do business with Mexican or Mexican-American individuals, a particular culture group that's common in the United States. Mexican business customs follow these cultural norms [more…]

How to Treat Cubans in a Business Situation

If your business has Cuban contacts — either Cuban customers or Cuban business associates, you should familiarize yourself and your business's employees with Cuban cultural practices when it comes to business [more…]

How to Interact with Filipinos through Your Business

If your business has Filipino customers or Filipino business contacts (meaning people from the Philippines), knowing some Filipino cultural norms can keep your business culturally sensitive. [more…]

How to Do Business in the African American Community

African American consumers and businesspeople aren't all the same. You can differentiate the African American community with which your business interacts by factors such as economic status: [more…]

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