Branding Your Business

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7 Signs That Your Brand May Need an Update

Times change, businesses change, consumer interests change, culture changes, and sometimes brands need to change, too. If your brand faces one or more of the events in the following list your brand strength [more…]

The Branding Process in 8 Steps

Branding is the process that aligns the opinions people hold about your brand with the set of thoughts you want them believe and trust. As you develop your brand, follow these steps, in this order: [more…]

3 Rules of Branding

By following a few simple rules, you can successfully brand your small business. As you plan, launch, and manage your branding program, remember and train others to remember these three branding rules: [more…]

Attributes of a Good Brand Name

Naming your brand is by far the most challenging, momentous, and necessary phase in the process of branding. However, coming up with a good brand name can be tricky. The following list presents qualities [more…]

Economic Benefits of a Strong Brand

Great brands create consumer trust and emotional attachments. As a result, they foster relationships between consumers and products that lead to the following valuable benefits: [more…]

Branding For Dummies Cheat Sheet

A brand is so much more than a pretty logo. To win loyal customers, you need to develop a story that represents the quality and character of your organization or product. By then telling that story consistently [more…]

Finding Your Marketplace Position: The Birthplace of Your Brand

To get through the noise and clutter of today’s marketplace, you have to win a competitive position with your brand in consumer minds by presenting your offering as unique and different in a way that truly [more…]

6 Keys to Successful Brand Communications

Whether you communicate your brand message primarily in person, via social media, through publicity, or using online or traditional media ads, the following points are key to your success: [more…]

4 Tips to Generate Brand Passion

The anonymous line “It’s never crowded on the extra mile” could have been written as a brand-building adage. The extra mile remains open territory for brand owners who are willing to double their service [more…]

Planning to Protect and Defend Your Brand

To fortify your brand from attack by competitors and to protect it from damage resulting from misuse or mismanagement, be prepared to take these essential steps: [more…]

10 Traits of the World’s Most Valuable Brands

Each year, Interbrand, a global branding consultancy, produces a ranking of the best global brands by value. The 2013 report concluded that the following brands were the most valuable in the world: [more…]

How to Prepare for Your Brand Launch

After you’ve decided on and approved your brand name, logo, and tagline, hold that information close to your vest while you put your brand through final tests and prepare it for unveiling. [more…]

What Brands Do for You

Brands create consumer trust and emotional attachments. As a result, they foster relationships between consumers and products that withstand pricing wars, transcend offers from new competitors, and even [more…]

Branding Lingo You Should Know

Branding your business takes a significant amount of thought and effort. In order to get you started in the right direction, you will need to know some lingo. Following are some need-to-know terms: [more…]

The Never-Ending Branding Process

There are several steps involved in building a brand from the essence of an idea to the esteem of a known and trusted offering. Take a look at what’s involved. [more…]

How Much Does Branding Cost?

Branding budgets run the gamut depending on whether you’re building a brand that will face only moderate competition in a small geographic region or a brand that aims to elbow out major competitors in [more…]

Why You Should Brand Your Business

To brand or not to brand, that is the question. Or at least that’s the question that hangs in the air until people who aren’t quite sure about whether they really need a brand hear this truth: More than [more…]

How to Establish Your Brand Name Online

In the same way that your brand name is the key that unlocks your brand image in the mind of consumers, your domain name(the string of characters web users type into a browser to reach your site, such [more…]

How to Prioritize Your Branding Goals

To build a brand or fine-tune the brand you have, you first need to know where you want to arrive. Which of the following brand functions best describe what you aim to achieve through branding? [more…]

How to Assemble a Branding Team

Unless you’re building a personal brand, to paraphrase an old coaching adage, there’s no “I” in the branding team. Everyone in your organization plays an important role because your brand is reinforced [more…]

Benefits of a Strong Personal Brand

The obvious benefit of a strong personal brand is the power of a positive, highly regarded reputation that precedes and paves the way for you whether you’re submitting a resume, asking for a date, making [more…]

How to Launch the Personal-Branding Process

As a brand builder, you will need to define the qualities, character, promise, core message, and essence of your brand. Every step is essential to your personal branding success as well. But personal brands [more…]

How to Brand Your Freelance or Consulting Services

If you’re a solopreneur — a freelancer, a consultant, or a one-person business dynamo — building a personal brand, essential as it is, may not be enough to fuel your success. You might also want to turn [more…]

How to Balance Personal and Business Brands

You need to build a brand for yourself and, if you own a business — even a one-person, part-time business located in a corner of your living room — you need to build a brand for your business as well. [more…]

Successful Brand Positioning Approaches

In some ways, branding is like a construction project. Before you can build, you have to select and prepare the site. That’s the role positioning plays in the branding process. Following are the most common [more…]

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