Branding Your Business

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Set the Strategy for Your Personal Brand

Setting the strategy to guide your personal brand communication plan is like setting any good set of goals. You first want to think about the big picture of what you hope to accomplish in communicating [more…]

Refine Your Personal Brand

All strong brands boast the three Cs: Clarity, Consistency, and Constancy. These brands deliver on their brand promise every day with everything they do, and they are constantly visible to their target [more…]

Prepare a Personal or Business Press Release

A press release reports an event or situation that someone wants to promote. It’s designed to be sent to journalists (whether for print and online media sources) and encourage them to develop a story about [more…]

Create an Experience for Your Audience with Your Personal Brand

As you take your communications plan and your expertise into the world with your personal brand, you want to make sure that you allow for flexibility in your interactions with your target audience. [more…]

Attract Your Audience to a Profile Hub

A profile hub is any central source online — such as a website, blog site, or personal web page — that uses your personal brand to guide people who are interested in your services to the multiple paths [more…]

Set Up and Brand Your Website

A website or a blog site is the primary tool to highlight your brand online. If you’re in business for yourself, you won’t be taken seriously if you do not have a website. [more…]

Write an Effective Design Brief for Your Personal Brand

Your personal brand identity system provides a powerful layer of communication for your brand. When well executed, it can help to create a strong first impression that compels your target audience to want [more…]

Design Your Personal Logo

Personal branding is about making connections, and the logo you choose should connect with your audience. A logo creates awareness. It can be a symbol, text, a graphic, or a combination of these things [more…]

Choose Fonts for Your Personal Brand

Your personal font is very much like your personal handwriting. The typeface you choose for your written materials (including your online materials) makes a strong impression — an impression that occurs [more…]

Create a Color Palette for Your Personal Brand

Color sends a powerful message and is key to representing your personal brand. Your brand color is the most important element of your visual brand identity. People remember color because it stirs up emotions [more…]

Build Your Personal Brand into Marketing Materials

Your brand identity is carried through all of the items that your target audience touches. It incorporates your logo, fonts, colors, and images into one look and feel. Each item should reinforce the unique [more…]

Apply Your Visual Brand Online and with Media

Your online look is as important as the look of the hard copy materials that you create. You’ll be carrying a consistent theme from the printed materials through to your online visual identity, although [more…]

Tips for Continuing Your Personal Brand Online

Branding is how you can distinguish yourself by creating an image and reputation that set you apart; build trust among the people you want to serve; and represent the true, authentic you. [more…]

How Much Appearances Matter for Your Personal Brand

Appearances are part of your personal brand. Dress the part you want to play, pay attention to your mannerisms, and if you suspect that something in your visual presentation may be off-putting to your [more…]

Career Dressing for Men

Your personal image is a culmination of what you say, how you say it, your actions, body language, grooming, and the way you dress. Your image is all the ways in which you present yourself. [more…]

Career Dressing for Women

Here are suggestions to emphasize a polished branded look for a woman’s wardrobe. Regardless of your shape or height, these are the basic rules of being well-dressed. [more…]

Align Your Personal Style with Your Work Goals

After you define your personal style, you need to consider what works and what doesn’t work for your company, your desired position, and your personal goals so that you can harmoniously and authentically [more…]

Get Your Body Language on Message

Try to live by the axiom that actions speak louder than words, including when thinking about your personal brand. Your actions and how you conduct the tasks of the day give others insight into who you [more…]

A Sample Communications Plan to Establish Your Personal Brand

After you write your goals for your personal brand, and the details of how you plan to achieve them, you should create a communications plan that looks similar to the one presented here. [more…]

Establish Yourself as an Expert

Being known as an expert provides credibility to your personal brand. Expertise establishes why people will initially want to engage with you and why they will think of you, and your brand, to solve their [more…]

Ten Questions to Answer before Choosing a Small Business Name

In a customer’s mind, your business name is the key to your brand image. Choosing a business name can brand an image for your business that’s unique, memorable, appropriate, and likable. [more…]

Why Brands are Important to Small Businesses

Your small business brand is important because it represents a promise to your customers. Your small business brand is the mental image your customers form whenever they encounter your name or logo. Your [more…]

Develop a Powerful Small Business Brand

Developing a small business brand requires hard work, but the payoff is increased sales. Your small business may not have a globally recognized “power brand” simply because you don’t have the marketing [more…]

Improve Online First Impressions of Your Small Business

You never get a second chance to make a first impression, so you must guard the online impression your small business makes. Online impressions are created through your small business website, Facebook [more…]

Define and Write Your Personal Mission Statement

A personal mission statement is a written-down reason for being and many believe it is the key to finding your path in life. A mission statement is focused on the practice of what you need to be doing. [more…]


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