Branding Your Business

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Avoid Opportunities That Risk Your Blog's Reputation

When you associate your mom blog and your personal brand with a company product or brand, it is inevitable that you will both rub off on each other. Like it or not, you can and do become associated with [more…]

How Tax Laws Affect Mom Bloggers

Accepting free products constitutes income in terms of how the IRS defines income. Even if you are just mom blogging as a hobby, you still must claim the receipt of freebies as income. [more…]

Use Self-Promotion in Your Mom Blog Media Kit

The goal of a well-written media kit is to convince brand representatives and potential advertisers to work with you. The things you want to include are information about you and your blog, your traffic [more…]

When Mom Blogging for Swag Is Okay

In some legitimate circumstances you may feel that working for free is worth your time and the publicity you offer to a brand. It can be compared to taking on an unpaid internship. If you intern and get [more…]

How to Turn Down a Brand Representative's Pitch

Some mom bloggers are concerned about turning away opportunities to work with brands, lest they lose out on future opportunities. Yet there will most definitely be times when a brand or product is really [more…]

Examples of Affiliate Marketing Used Successfully for Mom Blogs

Writing authentic, truthful product reviews and recommendations is the most important talent a blogging affiliate marketer can have. Say you have a blog with good traffic, and you have a blog on which [more…]

Join Affiliate Networks and Programs as a Mom Blogger

An affiliate network is somewhat similar to an ad network. Almost all large e-commerce sites work with an affiliate network. Affiliate networks provide the online software to track all the traffic and [more…]

Apply to the Commission Junction Affiliate Network as a Mom Blogger

Getting started with affiliate marketing is remarkably easy. The basic process is to apply to join programs and post banners and text links after you’ve been accepted. Don’t apply to any affiliate program [more…]

Apply to Merchant Programs as a Mom Blogger

After you’re approved to become a publisher in an affiliate network, you need to apply to specific merchant programs in order to start adding links to your blog. While getting accepted into the affiliate [more…]

Track Affiliate Links to Improve Mom Blog Sales

A Sub-ID, SID, is a bit of text that you can add to most affiliate links that will be tracked throughout the sales process. As you start getting more established with using affiliate links, you’ll find [more…]

How to Turn Down Advertisers for Your Mom Blog

As a blogger, your personal brand and blog’s brand are your biggest assets and should be protected as though they’re gold, because they are. So it’s quite important for you to choose what advertisers you [more…]

Create Customized Sponsorships for Brands and Advertisers

Custom campaigns are just that: custom. Creating customized campaigns for advertisers can include social media outreach with Twitter and Facebook or creating special content for a particular advertiser [more…]

Target a Sponsor for Your Mom Blog's Custom Ad Campaign

When putting together a customized advertising campaign for your mom blog, you might want to go after a particular sponsor who has much to benefit from being a part of your campaign. Here are some thoughts [more…]

Participate in Social Media Marketing Campaigns for Your Mom Blog

You’re more likely to have an opportunity to participate in an existing social media campaign than you are to sell your own right off the bat. The best thing you can do for yourself to gain access to these [more…]

Your Mom Blog and Affiliate Marketing

Affiliate marketing is very similar to finding regular advertisers for your blog. The key difference is that with affiliate marketing, you get paid only when you refer a sale or lead to a merchant. Multimillion-dollar [more…]

Add a Standard Text-Ad Link to Your Mom Blog Post

Text links that are a standardized written ad created by the merchant generally point to the merchant’s home page or a category page. They aren’t quite as effective as product catalog links, but still [more…]

Add Affiliate Banner Links to Your Mom Blog

Affiliate banner ads generally get a 0.10-percent click through, as compared to a 1–5-percent click through for text links. Using affiliate banners while you’re trying to get paying advertisers is the [more…]

Add a Product Catalog Link to Your Mom Blog Post

It’s very easy to add affiliate links to your blog; it isn’t much different from adding any other text link or image to a blog post. Many merchants have a [more…]

How to Brand Your Dog Photography Business

Your business’s brand is its reputation, its identity, its presence in the world. Thousands of people work as pet photographers, and your brand is what sets you apart from the pack. Your brand is the tangible [more…]

Employee vs. Personal Branding Mindset on the Job

Personal branding experts agree that it is important to stand out: You need to be visible so that people know you have something unique to offer on the job. Standing out doesn’t mean that you don’t get [more…]

Ten Ways You Can Sink Your Personal Brand

Your personal brand is more fragile than you may imagine. You need to be vigilant in maintaining the standards that you’ve set for your brand. All it takes is one major mistake, especially one that you [more…]

Ten Ways to Build a Strong Personal Brand

Everything that you do demonstrates your personal brand, from the way that you represent yourself online to how you treat people at the grocery store. Because a personal brand is built on your true self [more…]

Personal Branding for Women: Highlighting Strengths

Women want to be just as successful as men are, but often they want to succeed in a different way. The generalization goes that women (more than men) tend to embrace the desire to want to live more authentically [more…]

Personal Branding for Service Professionals and Entrepreneurs

Crafting your own personal brand allows you to show the world your best true self. It helps you align every part of your life with your characteristics, strengths, values, and goals. By doing so, you create [more…]

Reach Your Audience with Your Personal Brand

Determining the best ways to reach your audience begins with a review of who you are trying to reach. You need to express your personal brand to your target audience, which may include your peers, your [more…]

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