Lead Generation

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Lead Generation: How to Map Buying Stages

What kind of content do you want to send to your persona and when? It is crucial to send the right piece of content at the right time. This is why you want to map your organization's buying stages. [more…]

Doing More with Less in Your Content Marketing

Say you have a content plan that is tightly aligned with organizational objectives as well as industry trends and top keywords. Take a minute to sit down and take a few breaths. You have a good chunk of [more…]

Content's Relationship with Other Lead Generation Efforts

Many of your lead generation campaigns are fueled by promoting your content. You can create a variety of campaigns using various lead generation tactics, but it's important to first lay out the foundation [more…]

Website Usability and Design for Lead Generation

Think of your website's utility and usability as the baseline for your website lead generation strategy. A website that looks great can only get you so far. You need your website to be [more…]

How to Create Calls-to-Action (CTAs) That Convert

The bread and butter of a great lead generation website are your calls-to-action (CTAs). What is a CTA? It's something that prompts your visitors, leads, or customers to do something. [more…]

How to Develop Landing Pages That Work

Aside from CTAs, having landing pages that are optimized for conversion is key to a good lead generating website. When a lead clicks on your CTA, you want to make sure that she doesn't bounce — and that [more…]

Marketing Automation and Lead Generation

Marketing automation is a software platform made specifically for marketers, so they can run the business of marketing. It's pretty cool. In the past, marketers had to piecemeal together a variety of different [more…]

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