Lead Generation

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Doing More with Less in Your Content Marketing

Say you have a content plan that is tightly aligned with organizational objectives as well as industry trends and top keywords. Take a minute to sit down and take a few breaths. You have a good chunk of [more…]

Content's Relationship with Other Lead Generation Efforts

Many of your lead generation campaigns are fueled by promoting your content. You can create a variety of campaigns using various lead generation tactics, but it's important to first lay out the foundation [more…]

Website Usability and Design for Lead Generation

Think of your website's utility and usability as the baseline for your website lead generation strategy. A website that looks great can only get you so far. You need your website to be [more…]

How to Create Calls-to-Action (CTAs) That Convert

The bread and butter of a great lead generation website are your calls-to-action (CTAs). What is a CTA? It's something that prompts your visitors, leads, or customers to do something. [more…]

How to Develop Landing Pages That Work

Aside from CTAs, having landing pages that are optimized for conversion is key to a good lead generating website. When a lead clicks on your CTA, you want to make sure that she doesn't bounce — and that [more…]

Marketing Automation and Lead Generation

Marketing automation is a software platform made specifically for marketers, so they can run the business of marketing. It's pretty cool. In the past, marketers had to piecemeal together a variety of different [more…]

4 Steps to Doing More with Less in Your Content Marketing

You can quickly create a content marketing empire to be reckoned with by being smart and thrifty, and understanding how your audience consumes content. Even if you come from a large company where you have [more…]

Lead Generation For Dummies Cheat Sheet

The world of marketing, sales, and lead generation has plenty of jargon, so here's a glossary of terms to help you know what's what. Also, here is a round-up of eight incredibly useful free apps that help [more…]

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