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The Value of Facebook for Social CRM

Facebook is the 800-pound gorilla and is valuable for Social CRM. In March 2012, it had over 900 million monthly active users. If you know anything about social media, you know that Facebook is considered [more…]

Specialized Social Platforms for Your Social CRM

Consider adding specialized social platforms for your Social CRM. There are major platforms that most companies who use social media choose first, but other specialized sites might be just right for your [more…]

Host Webinars for Your Social CRM

More and more companies are jumping on the webinar bandwagon for Social CRM. The word webinar — a mash-up of the words web and seminar — refers to any online meeting where information is exchanged. [more…]

How to Measure Influence for Social CRM

Influence is a topic that every online business wants to know more about and, thus, is useful for Social CRM. Robert Cialdini, a psychologist, has written a classic book on the topic called [more…]

Collaboration Tools for Social CRM

If an organization doesn’t have a social CRM system, employees can still find online tools that will help them collaborate effectively. There are hundreds of new collaboration tools available that can [more…]

Return on Investment for Social CRM

You will want to see if your Social CRM is successful by measuring your return on investment. Central to this idea is the customer. Customers don’t want to be picked seemingly at random to receive a sales [more…]

Search the Blogosphere for Social CRM Blogging Ideas

When you’re planning your company blog for Social CRM, you want to make sure you get an idea of what others — especially your competitors — are doing. Make a point of looking at several blogs and taking [more…]

Plan Your Social CRM Blog Posts

To make a successful Social CRM post, make sure you plan ahead. One of the hardest parts of sustaining an active blog is to constantly feed it with new posts. To help with this process, create an editorial [more…]

How to Write Brand Posts for Your Social CRM Blog

Your Social CRM brand posts should engage the customers and make them feel like you’re interested in what they have to say. Like any good social media content, you want to develop a dialogue with your [more…]

Tips for SEO in Your Social CRM Blog Content

Search engine optimization is a topic that many businesses would like to ignore. SEO is frustrating because it’s a moving target and, even with Social CRM, there’s no one right way to do everything. But [more…]

Blogging Tools for Social CRM

Blogging tools are relatively easy to use for Social CRM. They’re structured so that you use a template to fill in all the required information that helps search engines find you. This information includes [more…]

The Social CRM Value of Podcasts

No company using social media or Social CRM should overlook the value of podcasts. A podcast is an audio file that listeners can either directly download to their computer [more…]

Social CRM: Why Should We Use Podcasts?

Are podcasts of interest to you? Here are some ways that creating podcasts for Social CRM could benefit your company. Podcasts should not be overlooked as a useful tool for your marketing campaign as the [more…]

Plan Your Social CRM Podcasts

Recording a great podcast for Social CRM can be challenging if you don’t plan what you’re going to do ahead of time. The first step in planning is to gather inspiration by listening to popular podcasts [more…]

Podcast Tools for Social CRM

To create podcasts for Social CRM, you can choose from several types of tools. Using tools can help you create the best podcast for your brand. Your choice will depend on such things as the following: [more…]

How to Get Your Social CRM Podcast Heard

After you’ve created a Social CRM podcast, the next step is to spread the word to potential listeners. If you’re creating podcasts for an internal audience, your distribution is clear. If you want to attract [more…]

Tweet with Twitter for Social CRM

Twitter lovers have an important case to make for anyone involved in Social CRM. People either love or hate Twitter. The ones who hate it say they just can’t pack enough meaning into 140 characters. The [more…]

Use Location to Develop Social CRM Mobile Campaigns

Location figures prominently in the use of mobile devices and Social CRM. If a user is willing to share her location, an app can show her a variety of suggestions about what to do in her current location [more…]

How to Create a Customer-Centric Social CRM

Brian Vellmure, principal and cofounder of management consulting firm Initium, outlines his process for creating a customer-centric social CRM and the opportunities it presents. Social CRM is a five-step [more…]

How to Define Processes That Yield Insights for Your Social CRM

Social CRM is driven by customers having and driving the experience with your brand. As a brand representative, you aid in gaining insight and moving the conversation forward, and these customer interactions [more…]

How to Establish a Sales Profile with Content for Social CRM

Sales profiles can e very useful for the Social CRM salesperson. A salesperson is most often required to use the collateral her company provides. Usually, she can use product sheets, white papers, and [more…]

Customer Touch Points for Your Social CRM Loyalty Program

To show customers that you’re available to hear them for your Social CRM, you want to be present at all your customer touch points — the channels where the brand interacts directly with customers. These [more…]

The Future of Social CRM Analytics

Marketing and PR initiatives have their own set of metrics. Thus, the future of Social CRM analytics can be difficult to predict. What works for those avenues toward customer engagement can't be applied [more…]

The Change to Social CRM

Many companies have issues with the change to Social CRM, which could be associated with the speed at which technology changes or fear of making the wrong decisions. However, the issue with change management [more…]

Help Your Salespeople Adapt to Social CRM

When implementing social CRM, your company needs to help salespeople adapt to the social media style of customer engagement. This requires salespeople to manage significant change. However, salespeople [more…]

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