Small Business Advertising & Marketing

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Develop Effective Marketing Communications for Your Small Business

All marketing communications or advertising for your small business, whether delivered in person, through promotions, or via traditional media, direct mail, or e-mail, need to accomplish the same tasks [more…]

Choose the Best Media for Marketing Your Small Business

Selecting the best media vehicle for advertising your small business can be a hair pulling experience. However, you can easily convey your small business marketing message to your target audience through [more…]

Schedule Your Small Business Marketing Campaign

After creating a small business marketing message, you need to choose not only the best media to use but also when to advertise and how often. Scheduling the effective use of marketing media is almost [more…]

Achieve Broadcast Reach with Small Business Television Ads

Television ads are the most memorable form of advertising. For small businesses looking to maximize advertising reach in a small market area, broadcast advertising may be essential to success. With the [more…]

Make Direct Mail Work for Your Small Business

One-to-one marketing through direct mail targets your small business customers. Direct mailers focus your marketing communications on your best prospects, while also providing a simple way to measure their [more…]

Effective E-Mail Marketing for Your Small Business

Adding e-mail marketing to your small business advertising mix isn't as simple as blasting out traditional marketing messages via e-mail, or using e-mail in place of other advertising outlets. E-mail mass [more…]

Find Free Marketing Opportunities for Your Small Business

For all the money that small businesses spend on marketing, they often look right past free opportunities to add marketing messages to their own products, vehicles, and more. With the right moves you can [more…]

Pack Your Small Business Newsletters with Useful Content

Great news for small budget marketers: The most effective small business newsletters look inexpensive, newsy, and current, which translates to the fact that newsletters are among the most economical of [more…]

Design an Eye-Catching Small Business Print Ad

To design the best print ad for your small business, the headline, copy, and graphics must work together to advance your small business brand. The best print ads capture attention, inspire the target market [more…]

Prepare Press Releases about Your Small Business

Press releases are also called news releases, and they can be used to market your small business online and in print media. A press release can highlight news or events related to your small business, [more…]

How to Prepare for a Press Interview about Your Small Business

Preparing for a press interview on your small business is perhaps a bit daunting, but it's a media publicity jackpot for your small business. Media requests for interviews often follow a press release, [more…]

Benefits of Good Public Relations for Your Small Business

Public relations (PR) is about getting your small business noticed by customers, business partners, and prospects. Develop a working public relations plan to target specific audiences with your small business [more…]

Monitor Small Business Customer Loyalty

As a small business owner, you must constantly monitor your customers' loyalty to your business, and do everything you can to maintain it. Customer loyalty is cultivated through every interaction your [more…]

Distribute Press Releases about Your Small Business

Press releases (news releases) about your small business can be distributed through online and conventional media sources. Press releases help market your small business by highlighting news or events [more…]

Motivating Key Behaviors in Business Gamification

Business gamification is all about driving key behaviors. You can harness game mechanics to enable people to experience something they like. In general terms, here are a few things people like: [more…]

Types of Rewards Useful in Business Gamification

You can attract users to your gamified business website using various types of rewards. Arguably, business gamification rewards are in three categories, recognition, privileges, and monetary: [more…]

Effective Game Mechanics in Business Gamification

Any good gamification guru will tell you: You’re only as good as the tools in your toolbox. When it comes to game mechanics, various tools are available to you — each designed to elicit a specific reaction [more…]

Understanding Business Gamification Frameworks

A gamification framework is a holistic program designed to achieve a specific business objective. The framework you use depends on the outcome you want to achieve. Note that you can mix frameworks. As [more…]

How to Work with a Researcher when Writing a White Paper

Most companies don’t have researchers available to help out white paper writers. Some independent writers do hire researchers to do the grunt work of finding the perfect quotes, stats, and factoids to [more…]

Incorporate New Media into White Papers

Tomorrow’s white papers will likely incorporate new media beyond text and graphics; they may even move beyond the paradigm of a fixed document into a flexible cluster of information accessed via the web [more…]

Managing Your Computer Documents during the Writing Process

Modern technology certainly isn’t foolproof. One morning, your computer may refuse to boot. Or as you’re cleaning up your hard drive, you mistakenly delete the wrong files. And here it comes, that sickening [more…]

Using Innovative Software to Enhance the Writing Process

Any real writer can work with paper and pencil, if he has to, or scrawl words on the wall with the end of a shoelace dipped in soot. But everyone uses computers now. So if you ever wonder, “What software [more…]

Jazzing Up the Appearance of a White Paper

Few people will read a text-only white paper. You can provide visual relief by using at least one of these text enhancements on every page: [more…]

Promoting a White Paper for Maximum Impact

To get your target audience to notice your new white paper, you need to unveil it like a mini-product launch. Try different promotional tactics and repeat as long as they keep working. Don’t abandon promotions [more…]

Defining the Three Main Types of White Papers

Use the right type of white paper for the right challenge: either a backgrounder, a numbered list, or a problem/solution. The following table outlines the features of each type of white paper and gives [more…]

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