Small Business Advertising & Marketing

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How to Make a Marketing Video Go Viral

Though no perfect formula specifies how to make a marketing video go viral, a recognizable pattern exists. If you truly want to take a shot at viral fame, follow these steps to increase from one viewer [more…]

Communication Chokepoints in Video Marketing

Most companies want to confirm that they’re receiving identifiable value from the time and money they spend on video marketing. The surest way to recognize return on investment [more…]

How to Identify Communication Chokepoints in Video Marketing

This step-by-step process can help you identify chokepoints that can be addressed through video marketing. Make someone accountable to involve the appropriate people from the sales and management departments [more…]

How to Integrate Video into a Marketing Plan

After you establish a strategy for combining video with your other marketing tools, budget the amount of money you’re willing to invest in your overall plan. You also need to set a timeline for video releases [more…]

Social Media Guidelines for Food Truck Owners

Food truck owners have discovered that using social media sites, like Twitter and Facebook, to spread the word to their customers is an inexpensive and effective way to advertise and to keep people interested [more…]

20 Marketing Truths for Small Businesses

Marketing is the key to achieving customer interest, winning customer purchases, earning customer satisfaction and loyalty, and keeping your small business in business. Following is the least you need [more…]

10 Steps to Creating a Marketing Plan for Your Small Business

A marketing plan powers your business and is at the heart of any good business plan. In 10 steps and on as little as a couple of pages, follow this template for writing a marketing plan that turns your [more…]

A Helicopter View of the Marketing Process

Whether yours is a start-up or an existing business, whether your budget is large or small, whether your market is local or global, and whether you sell online or through a bricks-and-mortar location, [more…]

Pulling Customers to Your Business Online

Today’s marketers live in a world where pull marketing rules, especially online. Pull marketing involves developing consumer interest by providing entertaining or educational messages that pull attention [more…]

Small Business Marketing Kit For Dummies Cheat Sheet

Marketing is the process through which you win and keep customers. Marketing covers all the steps that tailor your products, messages, distribution, online presence, sales presentations, customer service [more…]

The Small Business Marketing Cycle

Especially for a small or start-up business, marketing is a nonstop cycle designed to win and keep customers. To build a strong business, every successful marketing program follows the same marketing cycle [more…]

How Small Business Marketing Differs from Big Business Marketing

An effective marketing strategy for a small business or startup follows the same basic marketing cycle as a big business, but for the small business marketer, the similarities stop there. Budgets, staffing [more…]

How to Promote Your Children's Book

After you've written a children's book, you have to sell it — you didn't spend all that time and effort just to entertain yourself, did you? Try to accomplish one of the following tasks each week to help [more…]

How to Data Mine Your Small Business Customer Information

Research your current small business customers and track the information so you can better target them with marketing. Customer information you collect helps retain current customers and reach more people [more…]

View Small Business Sales by Target Market Segment

Identify your small business's target market by analyzing your product sales data, and focus your marketing efforts precisely at target audiences that have the interest and ability to purchase your products [more…]

Improve In-Person First Impressions of Your Small Business

Protect your small business by controlling the impression you make on your customers, especially in-person. In-person contact can happen via telephone and voice mail, or through a visit to your on-ground [more…]

Why Brands are Important to Small Businesses

Your small business brand is important because it represents a promise to your customers. Your small business brand is the mental image your customers form whenever they encounter your name or logo. Your [more…]

How to Price Your Small Business Products or Services

Pricing your small business products and services properly is one of the most important business decisions you'll make, and it centers on the relationship between perceived value or quality and the price [more…]

How to Raise Prices on Small Business Products

A small business owner may hesitate to raise prices, but often prices may need to be increased in order for a small business to remain viable. Your customers may resist or barely register price hikes. [more…]

Set a Marketing Budget to Fit Your Small Business Goals

Small business marketing budgets include two variables: time and money. You can reach your small business customers with paid advertising and marketing communications, or through personal contacts, which [more…]

Improve Online First Impressions of Your Small Business

You never get a second chance to make a first impression, so you must guard the online impression your small business makes. Online impressions are created through your small business website, Facebook [more…]

Ten Keys to Small-Business Creative Advertising

Owners and managers of small businesses are always searching for effective creative advertising that will attract new and existing customers and increase profitability. How can small-business decision-makers [more…]

Hire a Web Design Company for Your Small Business Website

Hiring a web design company to build your small business website is similar to hiring a marketing agency. Your small business website deserves professional treatment, as it represents the main gateway [more…]

Hire Marketing Professionals to Help Advertise Your Small Business

Calling in the professionals to help advertise your small business is often the smart choice. But whether to call on marketing professionals at all depends on many factors, including what you’re trying [more…]

Advertise Your Small Business Online

Small businesses are turning to online advertising more and more, because it's cost-effective and a pretty good way to target your marketing ads to a specific audience. Although your website is probably [more…]

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