Marketing to Find New Customers
It's important that your marketing plan keeps you selling to existing customers, but growing your business depends on finding new buyers. Try these marketing tips for attracting new customers: [more…]
Marketing Kit For Dummies Cheat Sheet
The goals of marketing your business and products are to find new clients and to keep your existing ones. So how do you do this? Use some marketing guidelines to devise a successful marketing plan, attract [more…]
Characteristics of a Top Network Marketing Company
If you’ve done the research and you’re interested in several network marketing opportunities, how do you decide which company is the right fit? Because you’re investing your time, money, and reputation [more…]
The Ten Commandments for Network Marketers
What does it take to be a top network marketer? The following standards demonstrate the qualities of leading network marketers and should be used as a guide for the profession: [more…]
How to Successfully Market Your Product on a Low Budget
An effective, focused marketing strategy can be pursued on a cheap budget and can generate a large increase in sales for your business. Creating a clear, strong brand message and communicating with consumers [more…]
Seven Principles of Brilliant Sales and Marketing
Whatever you sell and whatever the size of your business, these simple and universal practices can help you to market and sell your product and services more effectively. [more…]
Ten Ways to Spend Less on Marketing
Because marketing is a creative activity you can always find new and better ways to make an effective impact and attract sales, even on a small budget. Here are some ideas that help you to maximise your [more…]
Seven Rules for Avoiding Business Trouble
A dangerous area of marketing arises when people try to bypass regulations that ensure fair pricing, safety, and honest advertising. In the UK, as in mainland Europe and North America, there are regulations [more…]
The Seven Ps of Marketing
Knowing and evaluating how your customer interacts with your business is crucial to creating a successful marketing plan, so keep the seven Ps of marketing – the key contact points between your customer [more…]
Marketing For Dummies Cheat Sheet (UK Edition)
It’s important to ensure that your marketing works in your interests not just in terms of its effectiveness, but also financially and legally. Here are guides to keeping your targets in sight and getting [more…]
Researching the Market Place of Your Business
Researching your market place is a vital exercise when starting up any business. To understand business areas that are new to you, research factors such as: [more…]
Tools for Measuring Twitter Marketing Effectiveness
Measure how effectively you're using Twitter by tracking different aspects of clicks, retweets, Twitter ranking, and follower growth rate. Here are some tools that you can use: [more…]
Eyeing the Four Basic Market Structures
An industry consists of all firms making similar or identical products. An industry’s market structure depends on the number of firms in the industry and how they compete. Here are the four basic market [more…]
Building Your Business's E-Mail List
Collecting e-mail addresses isn't easy. Fortunately, your e-mail list needn't be large to be effective. The best lists contain loyal, repeat customers; referral sources who respect others' privacy; and [more…]
Combining Marketing E-Mails with Social Media
E-mail marketing tools and strategies are always adapting to new technologies and changes in consumer behavior. Social media is no different — think of social sharing as the new forwarding. Here are a [more…]
Ensuring Your Marketing E-Mail Is CAN-SPAM Compliant
If you're e-mail marketing, you must get familiar with the CAN-SPAM Act. The CAN-SPAM Act of 2003 and the 2008 revisions to the Act apply to all commercial e-mails [more…]
A Marketing E-Mail Checklist
You've done a lot of work making sure your e-mails are exactly what your customers want. But before you click the Send button and transmit your message to the world, check off each item on this list that [more…]
E-Mail Marketing For Dummies Cheat Sheet
E-mail marketing represents an opportunity to experience both the thrill of increased customer loyalty and steady repeat business as well as the agony of bounced e-mail, unsubscribe requests, and spam [more…]
How to Integrate Facebook into Your Business’s Offline Marketing Campaign
Although you can use many great online tactics to enhance your Facebook presence, you can also promote your Page in offline ways, which may be more in line with your traditional marketing efforts — not [more…]
How to Create and Invite People to Your Business's Facebook Event
Facebook Events is a great way to get people together virtually or in person to support your business, brand, or product. Events is also an economical way of getting the word out beyond your normal in-house [more…]
How to Create a Facebook Ad for Your Business
Creating your ad in Facebook is quick and easy. Whether you create a text or display (text and image) ad, or build in social actions, such as a fan request, get your ad up and running in Facebook. [more…]
How to Avoid Business Trouble: Eight Key Rules
A dangerous area of marketing arises when people try to bypass regulations that ensure fair pricing, safety, and honest advertising. In the UK, as in Europe and North America, there are regulations as [more…]
How to Choose Your Cause Marketing Program
The tactics of cause marketing are one of the key things that distinguish it from other types of partnerships, such as sponsorship. Cause marketing starts with a company and a cause, and both partners [more…]
How to Find a Partner for Your Cause Marketing Program
Every cause marketing program needs a partner. People sometimes point to companies that have social missions (for example, TOM Shoes) and call them cause marketing. Others use the term to describe a nonprofit [more…]
How to Take Your Cause Marketing Program Online
The Internet, social media, and mobile devices are changing every aspect of society. It’s also changing the nature of how cause marketing programs are developed and executed. Online cause marketing programs [more…]
