Small Business Advertising & Marketing

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Establish a Social Influence Marketing Game Plan

Marketing via social media means marketing directly to influencers — rather than consumers. And social influence marketing (SIM) requires a whole new game plan. Establish your SIM campaign with these tips [more…]

How to Bring Social Influence Marketing to Life

Social influence marketing (SIM) campaigns achieve success in the long term. Here are some tips that will help your SIM campaign flourish during its lifespan: [more…]

How to Measure Social Influence Marketing

Find out if your social influence marketing (SIM) campaign is a success. Part of social influence marketing calls for establishing related metrics and measuring your results to determine the effectiveness [more…]

How to Market Your Invention

Do some thorough research about marketing your invention because whether you, or someone else, decide to produce, distribute and market your invention, the success of your idea is only as good as your [more…]

Making Marketing Work in Your Small Business

You don’t need to be a rocket scientist to be a good marketer. But neither is there a silver bullet or one-size-fits-all solution. Every small business is different — the marketing plan and tactics for [more…]

Essential Tools for Good Business Marketing

If you’re armed with the marketing essentials you can’t help but succeed in attracting new prospects and bringing in more business. Spend some time on getting your marketing toolkit in place and be prepared [more…]

Clever Ideas to Market Your Small Business

You don’t need to spend buckets of money on marketing. Creativity and a bit of gumption to do something different from everyone else in the market can be the difference between business success and business [more…]

Top Marketing Tips for Businesses on a Low Budget

Most small-business owners, especially those starting out, don’t have lots of money to spend on marketing. While the old adage — you need to spend money to make money — is true, you can still generate [more…]

Marketing Your Small Business For Dummies Cheat Sheet

Being smart with marketing ensures the success of your business by attracting more customers, and keeping them coming back. Small business is the backbone of Australian and New Zealand local economies [more…]

Checklist for Conducting Good Marketing Research

Successful marketing research helps you make good marketing decisions and run a successful business. The following are some ideas for those moments when you decide you really need to concentrate on marketing [more…]

Common Marketing Research Terms

Conducting marketing research involves working with professionals who use a variety of terms to describe the parts or steps of the research process. The following are common terms you’re likely to encounter [more…]

Practicing Good Marketing Research Ethics

Often, the success of marketing research depends on cooperative respondents. So when a researcher behaves unethically and abuses those respondents, he not only hurts the future of his business, but he [more…]

Marketing Research Kit For Dummies Cheat Sheet

Marketing can increase your sales and profits. To optimize your sales and target the best customers, you need to conduct research to pinpoint the best approach for your marketing communications and strategies [more…]

Manage the Media with Public Relations Fundamentals

In the world of public relations (PR), finding the media outlets to send your press releases and other PR materials to so you can reach your target audience is crucial. Do your research, think expansively [more…]

Convincing Editors to Print Your Press Release

Editors receive hundreds of press releases weekly and they toss out most of them. To make your press release stand out and get the attention of an editor, make sure your press release is professionally [more…]

Employing Important Public Relations Principles

Public relations (PR) is all about getting noticed. When you’re planning your PR strategy, the whole idea is to get customers talking. Keep these key issues in mind to get you or your company noticed: [more…]

How to Write a Winning Marketing Plan

The goals of your marketing plan are to evaluate the situation in your market, align your marketing strategy with that information, and assess how you’ll use your marketing tools to carry out the strategy [more…]

Ways to Generate More Sales Leads

To get more people interested and asking about your offerings, you need to have an abundance of lead-generating information out in the market at all times. Try some of these best all-around marketing choices [more…]

Trying Different Sales Closing Techniques

After you’ve met a prospective client and given your presentation, how do you close the deal? If you want to take a different approach to closing the sale, try using a closing technique different from [more…]

Marketing Newsletter Do’s and Don’ts

Your newsletter is an effective, low-cost marketing tool that delivers information about your company, product, personality, and values to engage people, spark interest, and build customer relationships [more…]

How to Design an Effective Business Card

When marketing your products or business, the basic business card is a low-cost, highly effective tool. Your business card gets passed around to a lot of people, so make sure it’s printed professionally [more…]

Marketing to Find New Customers

It's important that your marketing plan keeps you selling to existing customers, but growing your business depends on finding new buyers. Try these marketing tips for attracting new customers: [more…]

Marketing Kit For Dummies Cheat Sheet

The goals of marketing your business and products are to find new clients and to keep your existing ones. So how do you do this? Use some marketing guidelines to devise a successful marketing plan, attract [more…]

Characteristics of a Top Network Marketing Company

If you’ve done the research and you’re interested in several network marketing opportunities, how do you decide which company is the right fit? Because you’re investing your time, money, and reputation [more…]

The Ten Commandments for Network Marketers

What does it take to be a top network marketer? The following standards demonstrate the qualities of leading network marketers and should be used as a guide for the profession: [more…]

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