Small Business Advertising & Marketing

Sorted by:  

Design Tips for Your Business's Collateral Ad

Collateral advertising pieces often require you to transmit a lot of information in a small space. Add to that a customer who won't give the ad much of his or her time, and it's easy to see how your collateral [more…]

Finding a Direct-Mail House to Send Out Your Collateral Ads

A direct-mail house, which specializes in sending out collateral ads, can get your business's collateral ads to your customers. A direct-mail house's services usually include envelope stuffing, folding [more…]

How to Choose Among Your Outdoor Advertising Options

Outdoor advertising takes on many forms, so your business can choose the option that works best for you. Off-premise outdoor advertising (which encompasses all your advertising that is physically affixed [more…]

How to Design Memorable Outdoor Advertising

The number of options for your outdoor ads may seem overwhelming, but the processes for designing them are identical in most cases. Exactly what makes a great outdoor ad campaign? A dozen advertising experts [more…]

What to Expect from a Web Designer for Your Business Web Site

Not all Web designers are created equal. If you hire a Web designer to create your business's Web site, you want his or her expertise, but you also want your own ideas steering the boat. A good Web designer [more…]

Examining Affiliate-Program Online Advertising

You can advertise your business online via affiliate programs (also known as partnership programs and associate programs). In an online affiliate advertising program, you contract to place ads on other [more…]

Cutting Costs for Your Business's Print Ads

Most print media list the costs for assorted print ad sizes on rate cards. But to calculate the cost of your business's intended print ads, don't rely only on this rate card. It's nothing more than a starting [more…]

How to Purchase Radio Ad Time

You can purchase radio advertising for your small business on the cheap if you just do a little horse-trading. To purchase radio ad time on the radio station you think will best reach your potential customers [more…]

How to Negotiate for Ad Spots with a TV Station

When you have a TV station's advertising proposal in front of you, you may find some points that you want to negotiate. Negotiating doesn't have to be an adversarial process — and it's almost always more [more…]

How to Determine Whether You Need to Hire an Ad Agency

Can an ad agency help your business make your advertisements more effective? You should consider hiring an advertising agency to help with your ads if you're faced with some of these situations: [more…]

Including a Blog on Your Business Web Site

A blog, short for Web log, is an online journal. You can use a blog on your business's Web site to make a connection with your business's customers (and potential customers). Blog topics run the gamut, [more…]

How to Create Buzz about Your Business

Buzz marketing is essentially word-of-mouth advertising that aims to advertise through people telling other people who tell other people about your business. Buzz marketing is a fairly new term with a [more…]

Advertising Your Business with Blast E-Mails

You can advertise your business by using blast e-mail — also known as bulk e-mail — which resembles direct mail advertising, except that blast e-mail goes out electronically and is subject to anti-spam [more…]

Your Business's Public Relations Components

The public relations (PR) umbrella at your business covers a number of related activities. All these public relations activities are concerned with communicating specific messages to specific target audiences [more…]

How to Create a Public Relations Plan

When you’re putting together a PR Plan, before you get too broad, you have to be specific. There are some really important things to establish to make sure you’re dealing with reality. First is the budget [more…]

How to Design Creative Public Relations Promotions

You need to promote your public relations plan, which requires some creativity. Make your public-relations promotion tactics as creative, sharp, original, and engaging as possible with these tips: [more…]

Choosing a Public Relations Firm for Your Business

Turn to public relations agencies when you want to get coverage of your business in the media. Public relations firms are public relations specialists. Use a public relations agency if [more…]

How to Create a Profitable Public Relations Program for Your Business

When creating a public relations (PR) program for your business, make that public relations (PR) program as profitable as you can. This PR-program path can get you on your way: [more…]

How to Track and Measure Buzz about Your Business

The impact of buzz marketing is very hard to measure. Agencies that specialize in generating buzz create ads just for viral marketing. These viral-marketing experts start the process and track it wherever [more…]

How to Plan a Promotional Event for Your Business

Promotional events can help elevate your business above your competition. Your promotional event's creative theme and the fact that you’re holding an event set your business apart from your competitors [more…]

How to Research Your Business's Market Cultural Demographic

Developing a marketing and sales strategy that’s both effective and profitable requires a good sense of your marketplace’s cultural makeup. You can gather data on the multicultural composition of a market [more…]

How to Create Culture-Specific Advertisements

When creating business advertisements targeted to a particular cultural group, you need to design your ads with images and messages that appeal to that culture. Here are some ways to attract the attention [more…]

How to Extend Community Outreach as a Business Owner

Business owners often pledge support to activities and events that demonstrate the business's commitment to the community in which it operates. By serving as sponsors, volunteers, fund-raisers, or educators [more…]

Which Social Media Marketing Platforms to Target

Strong social influence marketing (SIM) campaigns target multiple social networks. Because consumers rarely use just one social platform (for example, only Facebook or Twitter), your marketing campaign [more…]

Social Media Marketing Rules

Marketing through social media platforms isn't quite the same as traditional marketing. Here are some rules that can help you conduct a successful social media marketing campaign: [more…]


Sign Up for RSS Feeds

Small Business & Careers