Small Business Advertising & Marketing

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Customer Touch Points for Your Social CRM Loyalty Program

To show customers that you’re available to hear them for your Social CRM, you want to be present at all your customer touch points — the channels where the brand interacts directly with customers. These [more…]

The Future of Social CRM Analytics

Marketing and PR initiatives have their own set of metrics. Thus, the future of Social CRM analytics can be difficult to predict. What works for those avenues toward customer engagement can't be applied [more…]

The Change to Social CRM

Many companies have issues with the change to Social CRM, which could be associated with the speed at which technology changes or fear of making the wrong decisions. However, the issue with change management [more…]

Help Your Salespeople Adapt to Social CRM

When implementing social CRM, your company needs to help salespeople adapt to the social media style of customer engagement. This requires salespeople to manage significant change. However, salespeople [more…]

How Tablets Support Social CRM

Tablets are the new tool to have for a salesperson, especially a salesperson dedicated to Social CRM. Although there were skeptics who thought the iPad wouldn’t be popular, it has sold more units in a [more…]

Why Loyalty Programs are Important for Your Social CRM

How can a loyalty program help your Social CRM campaign? Fred Reichheld — author of several seminal books on loyalty, including The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven [more…]

Should You Use Employees’ Outside Connections for Your Social CRM?

Drawing on your employees connections can be a valuable tool for your Social CRM. Employee participation can be especially valuable to a company when employees are permitted to draw on their own social [more…]

Best Practices for Social CRM Media Governance

Because social media technologies continue to evolve, it can be hard for Social CRM managers to address all the issues related to social media governance. It can be helpful to look at the UBM Techweb Technology [more…]

Which Social CRM System Will Meet Your Needs?

There are many options for Social CRM systems and it is important to do some research to determine which is best for your company. You can begin by determining what information is most important to you [more…]

What Is Neuromarketing?

The term neuromarketing refers to the use of modern brain science to measure the impact of marketing and advertising on consumers. For decades, marketers have sought to understand what consumers were thinking [more…]

How to Apply Neuromarketing to Advertising

The traditional model of advertising effectiveness assumes a direct, conscious route from viewing an ad to making a purchase. But advances in brain science have identified an [more…]

Using Brain Science for Marketing

Traditional marketing is often based on a rational consumer model that views the consumer as persuadable by rational arguments and consciously aware of what drives his purchase decisions. However, brain [more…]

Neuromarketing For Dummies Cheat Sheet

Neuromarketing is all over the news, but most people aren’t quite sure what it really is. A working definition is key not only to understanding what all the buzz is about, but also to making use of neuromarketing [more…]

Market Your Micro-Entrepreneurial Business by Writing Articles

To promote your micro-entrepreneurial business, you can publish articles with links to whatever your business offers (product or service). The marketing power your micro-entrepreneurial business can get [more…]

Promote Your Micro-Entrepreneurial Business on Forums

Promote your micro-entrepreneurial business on forums by linking to your website or blog. When you’re ready to participate in a forum and sell your micro-entrepreneurial business, you should begin by asking [more…]

How to Promote Your Micro-Entrepreneurial Blog

Blogs require regular upkeep to capture and hold an audience. If you’ve created a blog for your micro-entrepreneurial business, you need to promote it and build its audience. After going to the trouble [more…]

Free Publicity Ideas for Your Micro-Entrepreneurial Business

In order to get free publicity for your micro-entrepreneurial business, what you’re announcing in your press release has to be newsworthy. Newsworthy means that the item has sufficient interest or importance [more…]

Apply the AIDA Formula to Micro-Entrepreneurial Business Sales Copy

The AIDA formula is the foundation of effective sales copy writing. By apply the principles of AIDA to your sales copy, you can more effectively communicate to your clients and prospects and convince them [more…]

Find the Target Market for Your Micro-Entrepreneurial Business

The target market for your micro-entrepreneurial business is the people whom you specifically choose to communicate to about what you have to offer. To start figuring out who your target market is, first [more…]

Research the Target Market of Your Micro-Entrepreneurial Business

To zero in on the target market for your micro-entrepreneurial business, you should research and discover as much about that target market as you can. To do so, ask yourself some important questions about [more…]

Explore Where to Reach the Target Market of Your Micro-Entrepreneurial Business

Identifying the target market for your micro-entrepreneurial business allows you to focus your marketing efforts. After you figure out who your target market is however, you need to learn where to find [more…]

Managing Customer Contact Information

Database marketing depends fundamentally on being able to communicate directly with your customers. That means that you need your customer address book to be as clean as possible. The following are some [more…]

Segmenting Customers into Groups

Marketers group customers together into segments in several ways. These various approaches are characterized by the type of data they use. Here are some common customer segmentation schemes: [more…]

Statistical Data Used in Data Driven Marketing

Anybody who’s ever used a spreadsheet is familiar with the idea of data types. Data comes in two basic flavors: numerical and character — numbers and text. Character data isn’t involved in statistical [more…]

Data Driven Marketing For Dummies Cheat Sheet

Data driven marketing, or database marketing, as it’s often called, is successful to the extent that the data itself is good and that you use it to its fullest extent. The basis for all your campaigns [more…]

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