Small Business Advertising & Marketing

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Analyzing Your Market Situation

The first section of a marketing plan provides a snapshot view of your marketing arena. It presents what you know about the size and growth trends of your market, what you face in terms of competition, [more…]

Avoiding Dreadful Marketing Ideas

The following marketing landmines masquerade as quick fixes. When the business chips are down, each of these worst ideas pops up to look like a good solution. Don't be fooled. Make sure every new idea [more…]

Designing Your Marketing Program

A marketing program is a coordinated, thoughtfully designed set of activities that help you achieve your marketing objectives. Your marketing objectives [more…]

Producing Radio Ads to Promote Your Business

In 30 or 60 seconds, a good radio ad grabs attention, involves a listener, sounds believable, creates a mental picture, spins a story, calls for action, and manages to keep the product on center stage [more…]

Considering 6 Approaches to Effective Pricing

Pricing is an integral part of the marketing process. The right price can generate more sales; the wrong price can make your potential customers and clients look elsewhere. The following are six of the [more…]

Using E-Newsletters to Maintain Contact

E-newsletters (or electronic newsletters) have emerged as a popular format for frequent communications with customers or hot prospects. Like print-based newsletters, e-newsletters contain news, tips, and [more…]

Make Your Marketing Pay Off

Marketing needs to be bottom-line oriented. It's not a black hole that you toss money into after you shell out for the payroll and healthcare; it's a vital part of a growing, successful business and you [more…]

How to Establish Your Advertising Budget

When you open your new business, set an advertising budget at the outset; your business needs enough working capital to afford to tell the world about what your business offers. Most small businesses spend [more…]

Evaluating Your Competition's Advertising Campaigns

Research and evaluate how your business's competition approaches advertising when your business devises its advertising plan. Analyze your business competition's advertising when planning the extent of [more…]

How to Identify Your Target Market

Identify your business's target market so that you can best serve and advertise directly to your real customers. To identify your target market, you first need to answer these questions: [more…]

Inexpensive Advertising for Small Businesses

A few inexpensive advertising options for your business can help you formulate your advertising budget strategy. These inexpensive media advertising possibilities may provide your business just the ads [more…]

How to Use an Advertising Co-Op Program

Many suppliers, manufacturers, and distributors offer cooperative advertising programs (co-op for short) that your business can use. The term cooperative [more…]

How to Find a Creative Hook for Your Advertising

You need to find a creative advertising hook that will grab your business's potential customers' attention. A creative hook is an emotional trigger in your advertising that attracts buyers; it appeals [more…]

How to Create an Overall Media Ad Campaign

Incorporate your business's advertising message into a full-blown ad campaign (or as full-blown an ad campaign as your business can afford). After you identify all the ways your product is unique and put [more…]

Considering a Business Web Site

It has become a rarity these days for a business not to have a Web site, so taking your business to the Internet is something you should consider. Because a business Web site can play a major part in your [more…]

How to Get Customers to Your Business Web Site

The Internet is a big place, and getting bigger everyday. Having a business Web site does no good if nobody can find it. You need to promote your business's Web site through both online optimization for [more…]

Examining the Purposes of Different Types of Online Business Ads

You need to set goals to sustain the advertising basics in your business's online advertisements. Your online business-ad goals should focus on customer service, communication, and commitment. The first [more…]

How to Create Effective Online Banner Ads

An online banner ad for your business on someone else's Web site drives visitors to your business's Web site. A banner ad also gives your product or business visibility on the Web. Banner ads are helpful [more…]

How to Use E-Mail to Advertise your Business

E-mail is the sweetheart of the current advertising models. Why are e-mail advertisements so successful? Because e-mail advertisements create dialogue, your business's customers can respond to you, a real [more…]

How to Create an Effective Print Ad

Your business's print advertisements need to give readers a reason to be interested in your business; they must be clear, succinct, informative, and inviting. Your print ad has just a split second to attract [more…]

How to Create Content for Your Business's Radio Ad

When creating a radio advertisement for your business, include only the relevant information in your content. A 60-second radio ad doesn't give you time to summarize an encyclopedia’s worth of information [more…]

Choosing a Radio Ad Format

Your business's radio ad's format should get the attention of people you want to become your business's customers. The radio ad format that your customers find appealing [more…]

How to Create an Effective TV Advertisement

What you put in your business's TV advertisement depends on your resources, your target audience, how you want to present your business or product, and your own comfort level. Consider these advertising [more…]

How to Plan Your Collateral Ad Campaign

Collateral advertising materials are the brochures, mailers, flyers, and newsletters you produce for your business. Although many businesses use collateral materials to introduce a business or product, [more…]

What Is Collateral Advertising?

Collateral advertising has numerous purposes — and the different kinds of collateral advertising at your disposal are numerous as well. You should research carefully, always keeping your advertising budget [more…]

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