Running Your Business

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How to Empower Your Employees

Empowerment for your employees involves delegating responsibility with authority. When you empower an employee, you give him or her, the responsibility to make decisions about a project and decide how [more…]

How to Give an Employee Performance Appraisal

When giving an employee a performance appraisal (which you should do at least once a year), it needs to include feedback to the employee — and that’s not always positive. But a performance appraisal needs [more…]

How to Decide on a Method of Employee Training

You may need to train your new employees (and current employees) in a particular business area. Choose a training method that's appropriate for your employees, as well as the area in which you're training [more…]

How to Set a Salary Scale for Your Employees

You need to establish a salary pay scale for employees within your business. Don't hire employees and offer them salaries at random. The salary scale you decide on can influence your business, so choose [more…]

What Benefits to Offer Your Employees

Offer desirable employee benefits if you want your business to retain its employees. Although a full range of employee benefits from your business aren't required, you may need to do so to attract and [more…]

Using Financial Incentives to Motivate Employees

Financial incentive programs are designed to inspire employee loyalty and increase productivity among employees. For all financial incentive programs, your employees need to understand the criteria for [more…]

The Types of Workplace Teams

The kind of team that you set up among your business's employees depends on that employee team's assigned goal. A workplace team means a group of employees who are working together on either a temporary [more…]

How to Make Temporary Workers Feel Welcome

Temporary workers, also called contingent workers, work for your business on a temporary basis, such as during busy periods. Temporary workers increasingly fill businesses' staffing needs. [more…]

How to Deal with Problem Employees

Problem employees require you to follow some general steps when handling any difficult situation with them. You must deal with a business employee who's either unintentionally or willfully acting against [more…]

How to Handle Late or Absent Employees

You have to address chronic lateness or absenteeism from an employee. If your employee comes in to your business late every morning — or is absent, or taking personal day after personal day — you'll soon [more…]

How to Change Negative Attitudes at Your Workplace

A negative attitude can be contagious, so make those negative attitudes positive ones! Some employees who have negative attitudes aren’t doing anything particularly wrong; they just have a cynical, negative [more…]

How to React to Threats and Potential Workplace Violence

Take steps to prevent workplace violence and prepare your business and employees to deal with workplace violence if it does occur. Provide your employees with a safe, secure workplace where violence is [more…]

How to Cope with Employee Burnout

Employees experiencing burnout often feel like they’ve lost control, and an employee that's sick of the workplace may experience exhaustion and even illness. If you have an employee that shows signs of [more…]

How to Encourage Workplace Diplomacy

Office politics refers to how employees interact in your business. Help your employees become diplomats in your business's office environment. Business diplomacy can help employees operate effectively [more…]

How to Locate Your Business's Geographic Market Area

As a business, you need to be where your customers are coming from, and you'll want to research where your customers live to make sure that your business is well-placed. This is also a good way to target [more…]

How to Define Your Business's Market

Define your business's market, who your business's customers are, so that you can target your marketing decisions directly at potential customers who fit your customer profile. Narrow your customer definition [more…]

How to Identify Customer Buying Behaviors

While any amount of foot traffic is good, your business needs buying customers. So, figure out a few buying behaviors to convince your customers to buy your business, product, or service. To identify buying [more…]

How to Figure Out Why People Buy from Your Business

People rarely buy what you think your business is selling. Customers don’t buy your business's product or service. Customers buy the promises, the hopes, or the satisfaction that they believe your product [more…]

How to Sell Your Business or Product over the Phone

If you want potential customers to call your business, make your phone number large and bold, and give them a reason to dial it by helping them understand what you offer in your ads. And then be ready [more…]

Getting Customers to Come — And Enjoy Their First Visit

Give potential customers a reason to visit your business in person. To convince potential customers to visit your business, make impressions and cultivate interest well in advance of those potential customers [more…]

Impressing Potential Customers on Your Business Web Site

To cyberspace customers, your Web site is your business. But you can’t be on your business's Web site to personally welcome potential customers or to right wrongs if something goes awry. Instead, your [more…]

How to Keep Business E-Mails Professional

Although sending e-mails from your business e-mail address may feel informal, you need to keep those business e-mails professional. For the sake of your business, set a few e-mail guidelines: [more…]

How to Move a Potential Customer to the Buying Decision

Make your business's potential customers into actual customers by convincing potential customers to buy. Plan your business's marketing communications to move potential customers to buy by using this general [more…]

How to Effectively Sell Your Product or Service

Selling is the art of matching product benefits with customer needs or desires. Sell your businesses offerings by communicating the value of your product or service to your potential customers. Lead the [more…]

Presenting Your Product or Service to a Potential Customer

Your business presentations let you introduce your product or service to potential customers in person. For your clients, your presentation should offer a summary of key points, respond to questions or [more…]

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