Running Your Business

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Examining Your Business's Liability Accounts

The activities of a business involve inflows and outflows of cash, as you know. What you might not know, however, is that accountants use three different types of liability accounts to record a business's [more…]

Reasons to Report Extraordinary Gains and Losses on Your Income Statement

Many businesses report unusual, extraordinary gains and losses on their income statements. If your business has extraordinary gains and losses to report, your business's income statement is divided into [more…]

What You Put in a Business Balance Sheet

A balance sheet is the financial condition of your business at an instant in time. In your business balance sheet, you must put financial information that's in constant motion because the activities of [more…]

How to Read a Business Balance Sheet

When you read through your business's balance sheet, like the balance sheet shown in this figure, you may notice that it doesn’t have a "punch line" like the income statement does. You can’t look at just [more…]

The Differences between Internal and External Business Balance Sheets

Balance sheets, statements of a business's financial condition, are prepared for internal and external use. External balance sheets and internal balance sheets are intended for different audiences and [more…]

How to Judge Solvency on a Balance Sheet

Solvency refers to the ability of a business to pay its liabilities on time. Your business needs to remain solvent because delays in paying liabilities on time can cause you very serious problems. In extreme [more…]

Your Business's Intangible Assets Account

Many businesses invest in intangible assets — assets without physical existence, in contrast to buildings and computers, for example. Your business's intangible assets might include [more…]

How Assets and Liabilities Affect Your Business's Cash Flow

Your business's cash flow can be affected by asset and liability changes in your business. Changes in your assets and liabilities can affect cash flow in a way that signals serious problems: [more…]

Choosing an Accounting Method for the Cost of Goods Sold Expense

One main accounting decision companies that sell products must make is which method to use to record the cost of goods sold expense, which is the sum of the costs of the products sold to customers during [more…]

How to Read an Auditor's Report

Your business's financial statement audit report can give your business a clean bill of health, or the auditor's report may state that your financial statements are misleading and should not be relied [more…]

How to Establish Your Advertising Budget

When you open your new business, set an advertising budget at the outset; your business needs enough working capital to afford to tell the world about what your business offers. Most small businesses spend [more…]

Evaluating Your Competition's Advertising Campaigns

Research and evaluate how your business's competition approaches advertising when your business devises its advertising plan. Analyze your business competition's advertising when planning the extent of [more…]

How to Identify Your Target Market

Identify your business's target market so that you can best serve and advertise directly to your real customers. To identify your target market, you first need to answer these questions: [more…]

Inexpensive Advertising for Small Businesses

A few inexpensive advertising options for your business can help you formulate your advertising budget strategy. These inexpensive media advertising possibilities may provide your business just the ads [more…]

How to Use an Advertising Co-Op Program

Many suppliers, manufacturers, and distributors offer cooperative advertising programs (co-op for short) that your business can use. The term cooperative [more…]

How to Find a Creative Hook for Your Advertising

You need to find a creative advertising hook that will grab your business's potential customers' attention. A creative hook is an emotional trigger in your advertising that attracts buyers; it appeals [more…]

How to Create an Overall Media Ad Campaign

Incorporate your business's advertising message into a full-blown ad campaign (or as full-blown an ad campaign as your business can afford). After you identify all the ways your product is unique and put [more…]

Considering a Business Web Site

It has become a rarity these days for a business not to have a Web site, so taking your business to the Internet is something you should consider. Because a business Web site can play a major part in your [more…]

How to Get Customers to Your Business Web Site

The Internet is a big place, and getting bigger everyday. Having a business Web site does no good if nobody can find it. You need to promote your business's Web site through both online optimization for [more…]

Examining the Purposes of Different Types of Online Business Ads

You need to set goals to sustain the advertising basics in your business's online advertisements. Your online business-ad goals should focus on customer service, communication, and commitment. The first [more…]

How to Create Effective Online Banner Ads

An online banner ad for your business on someone else's Web site drives visitors to your business's Web site. A banner ad also gives your product or business visibility on the Web. Banner ads are helpful [more…]

How to Use E-Mail to Advertise your Business

E-mail is the sweetheart of the current advertising models. Why are e-mail advertisements so successful? Because e-mail advertisements create dialogue, your business's customers can respond to you, a real [more…]

How to Create an Effective Print Ad

Your business's print advertisements need to give readers a reason to be interested in your business; they must be clear, succinct, informative, and inviting. Your print ad has just a split second to attract [more…]

How to Create Content for Your Business's Radio Ad

When creating a radio advertisement for your business, include only the relevant information in your content. A 60-second radio ad doesn't give you time to summarize an encyclopedia’s worth of information [more…]

Choosing a Radio Ad Format

Your business's radio ad's format should get the attention of people you want to become your business's customers. The radio ad format that your customers find appealing [more…]

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