Show Customers How to Use What You Sell
Sharing information about your products or services builds trust with the people who purchase from your business. Your helpfulness can boost their confidence in your abilities, knowledge, and motives. [more…]
How to Establish a Plan for Business Referrals
Referrals to your business from satisfied customers don’t just happen; you have to have a plan to generate referral business. You can develop a systematic strategy for generating referrals by following [more…]
How to Dispel Myths about American Businesspeople
People who don’t get to meet many U.S. citizens sometimes have a distorted view of Americans. By becoming aware of how people from other countries and cultures may perceive you, you have a better chance [more…]
Paying Employer Taxes on Social Security and Medicare
In the United States, both employers and employees must contribute to the Social Security and Medicare systems. Employers share the Social Security and Medicare tax obligation equally with their employees [more…]
Turn Fixed Features into Emotional Benefits for Sales Prospects
Create an emotional tie-in to link the sales prospect with your product. Build a mental image (stirring your sales prospect's emotions) that shows how the product can benefit his or her life. Carefully [more…]
People to Help You Find Sales Prospects
When looking for sales prospects, you don’t need to limit your search to just the people you know. Find sales prospects in the people who know your people. Friends, family, clients, and everyday contacts [more…]
Your Sales Prospecting Mindset
Reinforce your sales prospecting mindset with a few tips, starting with this: Remember that everyone you meet is a potential sales prospect and you have the key to success: You look at people differently [more…]
Sales Prospecting For Dummies Cheat Sheet
To succeed in sales prospecting, realize that everyone you come in contact with is a possible sales prospect or can connect you to a potential client; and that you're going to hear the word [more…]
How to Influence Consumers and Their Buying Decisions
Consumers go through a decision-making process when they’re looking to buy products. To increase your chances of them purchasing from you, understanding how they decide what to buy and helping them through [more…]
Consumers, Their Behavior, and You: A Marketing Relationship
Your marketing approach, personal influence, and social conditions influence consumers and what they decide to buy. This chart summarizes the relationship between consumers, their buying behavior, and [more…]
How to Segment the Marketplace into Target Markets
Segmentation is designed to help you create marketing messages that talk straight to specific consumers, influencing their buying behavior. Creating these target markets should help you get the best results [more…]
Consumer Behavior For Dummies Cheat Sheet
Making the most of your marketing plan means understanding why consumers buy, paying attention to consumer marketing trends, and influencing consumers' decisions. Segmenting the market helps you create [more…]
Making Sure You Comply with Consumer Protection Laws When Collecting Debt
Although debt collection regulations are typically less stringent if you’re collecting your own debts in-house or if you’re collecting business debts, it’s good practice to collect your debts as if every [more…]
Essential Information to Gather in Your Customer Credit Application
When you compose a credit application for your customers, you want to make sure that application includes certain basic information about your customer. Be sure to get the following information from your [more…]
Red Flags that Your Customer May Default on Debt
Certain events should trigger an immediate investigation of your customer’s account, and immediate collections action if the account isn’t paid in full. [more…]
Making Effective Collection Calls
Most people hate making collection calls almost as much as the person on the other end of the line hates getting them, but calls to collect your debt are an important part of getting money from slow-paying [more…]
Credit & Collections Kit For Dummies Cheat Sheet
Extending credit and collecting debt can be risky business if you aren’t proactive and following the letter of the law. From getting the necessary customer information on a credit application to spotting [more…]
Preparing to Appraise Job Performance
When conducting performance appraisals in the workplace, make sure that you are well prepared to assess your employees’ performance and deliver your evaluation. Use this checklist to help you provide meaningful [more…]
How to Conduct a Performance Appraisal in the Workplace
As you conduct performance appraisal sessions as a manager or supervisor, use the following guidelines to help you increase the likelihood of having a positive and productive exchange with your employees [more…]
How to Follow Up after a Job Performance Appraisal Session
After you’ve conducted and completed performance appraisal or evaluation sessions with your employees, it’s time to shift your focus from their past performance to their future performance. These tips [more…]
Effective Words to Use in a Workplace Performance Appraisal
As you appraise an employee’s performance, you can pack a powerful punch if you use certain key words. Here are the most effective words you can use in a variety of job performance appraisal categories [more…]
Performance Appraisals & Phrases For Dummies Cheat Sheet
Workplace performance appraisals and reviews can often be challenging for managers and supervisors. These checklists and tips help guide you through preparing for performance evaluations, conducting employee [more…]
Five Ways to Harness Marketing Energy
Marketing can do amazing things for a business if the process is creative and innovative. Here are some simple techniques to add creative energy to all of your marketing efforts: [more…]
Using Marketing to Produce More Sales
Successful marketing produces profitable sales: the more, the better! Here are some ideas for those moments when you decide you really need to concentrate on marketing to boost sales to a higher level: [more…]
Cutting Your Marketing Budget without Losing Customers
Sometimes you’re forced to slash your marketing budget, whether you want to or not. But advertising less doesn't have to mean pullingi n fewer customers. Following are some ideas for cutting your marketing [more…]
