Running Your Business

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Show Customers How to Use What You Sell

Sharing information about your products or services builds trust with the people who purchase from your business. Your helpfulness can boost their confidence in your abilities, knowledge, and motives. [more…]

How to Establish a Plan for Business Referrals

Referrals to your business from satisfied customers don’t just happen; you have to have a plan to generate referral business. You can develop a systematic strategy for generating referrals by following [more…]

How to Dispel Myths about American Businesspeople

People who don’t get to meet many U.S. citizens sometimes have a distorted view of Americans. By becoming aware of how people from other countries and cultures may perceive you, you have a better chance [more…]

Paying Employer Taxes on Social Security and Medicare

In the United States, both employers and employees must contribute to the Social Security and Medicare systems. Employers share the Social Security and Medicare tax obligation equally with their employees [more…]

Turn Fixed Features into Emotional Benefits for Sales Prospects

Create an emotional tie-in to link the sales prospect with your product. Build a mental image (stirring your sales prospect's emotions) that shows how the product can benefit his or her life. Carefully [more…]

People to Help You Find Sales Prospects

When looking for sales prospects, you don’t need to limit your search to just the people you know. Find sales prospects in the people who know your people. Friends, family, clients, and everyday contacts [more…]

Your Sales Prospecting Mindset

Reinforce your sales prospecting mindset with a few tips, starting with this: Remember that everyone you meet is a potential sales prospect and you have the key to success: You look at people differently [more…]

Sales Prospecting For Dummies Cheat Sheet

To succeed in sales prospecting, realize that everyone you come in contact with is a possible sales prospect or can connect you to a potential client; and that you're going to hear the word [more…]

How to Influence Consumers and Their Buying Decisions

Consumers go through a decision-making process when they’re looking to buy products. To increase your chances of them purchasing from you, understanding how they decide what to buy and helping them through [more…]

Consumers, Their Behavior, and You: A Marketing Relationship

Your marketing approach, personal influence, and social conditions influence consumers and what they decide to buy. This chart summarizes the relationship between consumers, their buying behavior, and [more…]

How to Segment the Marketplace into Target Markets

Segmentation is designed to help you create marketing messages that talk straight to specific consumers, influencing their buying behavior. Creating these target markets should help you get the best results [more…]

Consumer Behavior For Dummies Cheat Sheet

Making the most of your marketing plan means understanding why consumers buy, paying attention to consumer marketing trends, and influencing consumers' decisions. Segmenting the market helps you create [more…]

Making Sure You Comply with Consumer Protection Laws When Collecting Debt

Although debt collection regulations are typically less stringent if you’re collecting your own debts in-house or if you’re collecting business debts, it’s good practice to collect your debts as if every [more…]

Essential Information to Gather in Your Customer Credit Application

When you compose a credit application for your customers, you want to make sure that application includes certain basic information about your customer. Be sure to get the following information from your [more…]

Red Flags that Your Customer May Default on Debt

Certain events should trigger an immediate investigation of your customer’s account, and immediate collections action if the account isn’t paid in full. [more…]

Making Effective Collection Calls

Most people hate making collection calls almost as much as the person on the other end of the line hates getting them, but calls to collect your debt are an important part of getting money from slow-paying [more…]

Credit & Collections Kit For Dummies Cheat Sheet

Extending credit and collecting debt can be risky business if you aren’t proactive and following the letter of the law. From getting the necessary customer information on a credit application to spotting [more…]

Preparing to Appraise Job Performance

When conducting performance appraisals in the workplace, make sure that you are well prepared to assess your employees’ performance and deliver your evaluation. Use this checklist to help you provide meaningful [more…]

How to Conduct a Performance Appraisal in the Workplace

As you conduct performance appraisal sessions as a manager or supervisor, use the following guidelines to help you increase the likelihood of having a positive and productive exchange with your employees [more…]

How to Follow Up after a Job Performance Appraisal Session

After you’ve conducted and completed performance appraisal or evaluation sessions with your employees, it’s time to shift your focus from their past performance to their future performance. These tips [more…]

Effective Words to Use in a Workplace Performance Appraisal

As you appraise an employee’s performance, you can pack a powerful punch if you use certain key words. Here are the most effective words you can use in a variety of job performance appraisal categories [more…]

Performance Appraisals & Phrases For Dummies Cheat Sheet

Workplace performance appraisals and reviews can often be challenging for managers and supervisors. These checklists and tips help guide you through preparing for performance evaluations, conducting employee [more…]

Which Social Media Marketing Platforms to Target

Strong social influence marketing (SIM) campaigns target multiple social networks. Because consumers rarely use just one social platform (for example, only Facebook or Twitter), your marketing campaign [more…]

Social Media Marketing Rules

Marketing through social media platforms isn't quite the same as traditional marketing. Here are some rules that can help you conduct a successful social media marketing campaign: [more…]

Establish a Social Influence Marketing Game Plan

Marketing via social media means marketing directly to influencers — rather than consumers. And social influence marketing (SIM) requires a whole new game plan. Establish your SIM campaign with these tips [more…]

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