Raising Money for Your Nonprofit Organization
Every nonprofit organization needs to raise money. Whether applying for grants, searching for donors, or throwing fundraising events, you’re always going to be looking for new ways to bring in funds. These [more…]
12 Annual Tasks for Every Nonprofit Manager
As a manager at a nonprofit organization, your job is to make sure that each of the following 12 organizational tasks is completed every year: [more…]
Securing Nonprofit Status in Ten Fairly Easy Steps
The most important aspect of being a nonprofit organization is having nonprofit status in the eyes of the IRS, or Internal Revenue Service. Take the following steps to gain nonprofit status for your organization [more…]
How to Write a Great Case Statement
The backbone of your fundraising campaign is a strong case statement. A case statement outlines what need your agency addresses, how you address it, what makes your organization unique, and how others [more…]
Monitoring Your Nonprofit's Cash Flow in a Changing Economy
As if a fundraiser’s job weren’t hard enough, sometimes the economy takes a tumble, causing contributions to your organization to slow down. You may need to revamp your fundraising message to make it clear [more…]
Quarterly Accounting Reminders for Your Nonprofit Organization
To analyze the financial health of your nonprofit organization, the board of directors needs quarterly financial statements, which monitor the flow of revenue. Likewise, for taxes, grants, and contracts [more…]
Annual Reminders for Your Nonprofit Business
Running a nonprofit requires that you annually prepare and submit paperwork to your employees, the Board of Directors, the Social Security Administration, and the IRS. Each year, you should evaluate your [more…]
Weekly Reminders for Your Nonprofit Organization
To ensure your nonprofit’s daily activities are completed, organize a weekly to-do list and prioritize the tasks so the important ones are done first and other jobs are scheduled around them. Managing [more…]
Monthly Budgeting Tasks for Your Nonprofit Organization
As a director or manager of a nonprofit, you require monthly budget assessments to track and manage your nonprofit’s finances. Monthly meetings, which should happen after a cost-benefit analysis, should [more…]
The Basics of Forming a Nonprofit
To ensure the success of your nonprofit organization, you need to start with a solid foundation. Take a look at the following fundamentals checklist so your nonprofit is set up properly and legal issues [more…]
Tax Traps for Nonprofits
Don't assume that since the federal government doesn't tax most nonprofit income that it doesn't require nonprofits to comply with tax-reporting requirements. Just like for-profit businesses, nonprofits [more…]
What Is Cause Marketing?
Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. For example, you may be familiar with the partnership between Komen for the Cure and athletic shoe maker New Balance [more…]
Forms of Cause Marketing: Point-of-Sale
Point-of-sale is a very common and effective form of cause marketing. When a consumer is solicited for a donation at checkout that is point-of-sale cause marketing. Point-of-sale can take on two forms: [more…]
Forms of Cause Marketing: Purchasing, Licensing, and Message Promotion
A partnership between a nonprofit and a for-profit for mutual profit is called cause marketing. Three of the forms of cause marketing are purchasing-based donations, licensing and caused focused messaging [more…]
Benefiting from Cause Marketing
The essence of cause marketing is win-win — good for the cause, good for the company. But the benefits of cause marketing will vary. Your local food bank will profit differently than the restaurant chain [more…]
What Cause Marketing Is Not
Cause marketing is something that is clearly defined as a win-win partnership between cause and company involving specific tactics. Part of understanding what cause marketing truly is means clearly understanding [more…]
Point of Sale as a Cause Marketing Tactic
Point-of-sale (POS) cause marketing is when the consumer is asked to donate a dollar or two to a cause at the point of checkout. Because these transactions often happen at a checkout register, they’re [more…]
Purchase and Action-Triggered Donations as a Cause Marketing Tactic
In a purchase-triggered donation (PTD), a consumer’s purchase triggers a donation to a cause. This donation usually takes the form of a percentage or portion of the sales or profit going to the cause. [more…]
Digital Programs as a Cause Marketing Tactic
Cause Marketing will be changed by digital programs like the web, smartphones, social media, and especially location-based marketingservices (when consumer marketing is done through smartphones based on [more…]
Cause Marketing Success Factors: Buy-in from Your Boss
Don’t expect your boss to fully understand what cause marketing is and what it can accomplish after just one meeting. Even if he says he “gets it,” as is common with bosses that want to come across as [more…]
Cause Marketing Success Factors: Staff
Cause marketing is worth doing, but like anything worth doing, it requires work and a dedicated staff. The prospecting and project work associated with cause marketing requires time and a lot of energy [more…]
Cause Marketing Success Factors: Realistic Expectations
No nonprofit or business lives by cause marketing alone. Causes raise money in a variety of ways, including grants, direct mail, major gifts, and through cause marketing. The mix is different for every [more…]
What Succession Planning Can Do for Your Organization
In today’s rapidly changing world — with its new technologies, new markets, and new global mobility — succession planning matters more than ever before. The success of your organization depends on the [more…]
How to Develop a Succession Plan
Whether you’re developing a succession plan for a small family business, a large nonprofit organization, an educational institution, a major corporation, or a government organization, the process boils [more…]
