Publications That Follow Cause Marketing
There are so many different ways to find out about cause marketing. It’s worth noting that three sources, Ad Age, The Huffington Post, and Mashable, have sections dedicated to the cause world. [more…]
Essentials: Choose Cause Marketing Partners Carefully
In 2010, Susan G. Komen for the Cure taught everyone that you can’t partner with just anyone. When Komen chose to partner with Kentucky Fried Chicken in [more…]
Essentials: Make Your Cause Marketing Transparent for All to See
One of the essentials is not treating consumers like fools. When they are asked to support a cause through a business, they want to know the following: [more…]
Essentials: Use Social Media Strategically with Cause Marketing
Telling you that you should use social media with cause marketing is a little like Moses coming down from Mount Sinai and telling people he just got the Ten Commandments from The Almighty. You just have [more…]
Essentials: Don't Overcomplicate Cause Marketing
The tactics behind cause marketing aren’t brain surgery. The majority of programs are simple point-of-sale and purchase-triggered donations. As cause marketing pioneer Kurt Aschermann, president of Charity [more…]
Cause Marketing with Coin Canisters
Coin canisters are a great way to get started with cause marketing. They’re inexpensive, and while generally a passive fundraising tool, they can raise good money and build a foundation for other cause [more…]
Common Cause Marketing Mistakes
Cause marketing has many rewards. But it also has hazards, and you need to be clear on the mistakes that can damage your marketing program or keep it from ever getting started. [more…]
Being Unnerved by Cause Marketing Competitors
The biggest obstacles keeping causes and companies from trying cause marketing are ofen their fears of intimidation by more powerful competitors. For causes, it’s the intimidation they feel from the high-profile [more…]
Keeping Your Cause Marketing Program Simple
The writer Henry David Thoreau advised: “Simplify, simplify.” As with most things in life, focus on what works in cause marketing and avoid what requires time and money but doesn’t have a return-on-investment [more…]
Don't Expect Too Much of Your Cause Marketing Partner
The operating definition of cause marketing is a partnership between a for-profit and a nonprofit for mutual benefit. The dictionary definition of what a partnership is: the association of two or more [more…]
Don't Overdo the Perks in Your Cause Marketing Campaign
Distributing proper incentives to the people that make your cause marketing program a success is critical, but you should avoid lavish spending on perks. Incentivizing the people who make cause marketing [more…]
Cause Marketing Will Not Solve All Your Problems
Every day, some nonprofits lurch from one trendy tactic to another, only to be disappointed when what was billed as the next great thing doesn’t live up to expectations. Now, the cause and business world [more…]
Setting Up a Simple Percentage-of-Sales Program
One of the easiest and most economical cause marketing programs you can execute is a percentage-of-sale program. Simply stated, a business, usually a retailer, chooses a service or product from which a [more…]
Shopping Days as a Cause Marketing Program
If your cause or company is located or connected to a downtown shopping district, try a shopping event for as a cause marketing program. Shopping for a cause can work several ways. [more…]
Social Media as a Cause Marketing Cost Saver
Social media is powerful, ever-growing, and here to stay. It’s also free. Social media and cause marketing belong together!
Social media teaches you cause marketing. The key thought leaders and blogs in [more…]
Cause Marketing Program and SEO
People are searching for information on your cause marketing program, and the better you use search engine optimization (SEO) for your website, the more likely they are to find you on the Internet. [more…]
Building Your Cause Marketing Program with Existing Events
Special events for fundraising can be very effective and lucrative for a nonprofit. They can also be expensive and labor intensive and can come up short on return-on-investment considering all the time [more…]
Core Elements of Successful Cause Marketing Presentations
As a cause marketer presentations will become a regular part of your life. Sometimes you will speak to 2 people, sometimes to 20 or to 200.
There are things that will help you to deliver powerful, persuasive [more…]
Don't Confuse Cause Marketing with Philanthropy, Sponsorship, or Social Responsibility
Cause marketing’s first goal is marketing for both the company and the cause. While philanthropy is an aim of cause marketing, philanthropy is not its primary objective. Cause marketing and sponsorship [more…]
Teaming Up with Another Cause or Company
Here’s the situation. You’re a nonprofit with a good company that’s eager to work on a cause marketing promotion, but neither of you have the expertise to execute it. A nonprofit across town has executed [more…]
How to Research Prospective Donors to Your Nonprofit
Find out as much as possible about a prospective contributor to your nonprofit organization before you send a fundraising letter, submit a proposal, or visit a corporate giving director. Do you have anything [more…]
Tips for Raising Money for Your Nonprofit
Raising money is essential to managing a successful nonprofit organization. In fact, nothing is easier than knowing you should be raising money — and nothing is more difficult than asking for it. One of [more…]
How to Use QR Codes for Fundraising
QR Codes have many uses for causes, especially fundraising. Here are a few of the benefits of using QR Codes for cause marketing in nonprofits.
Cause marketing [more…]
How to Use QR Codes for Mobile Giving
The day will come when you’ll be able to press a button on your mobile device to donate to a cause. Until then, QR Codes may be the best option for mobile giving, especially for cause marketing partnerships [more…]
