Cause Marketing Pinup Fatigue
You’ll probably have no trouble getting people excited to execute the cause marketing point-of-sale program and getting it off to a great start with your pinup program. But how long can the fire burn? [more…]
Cause Marketing Gone Stale
Some people don’t always get the hint that their cause marketing efforts have gone stale; gone for too long. Here are ten signals to watch for. [more…]
Working with Your Cause Marketing Partner
It’s important to work closely with your company partner throughout the point-of-sale process. You need to make sure that you work with the right people and that you have a timeline for what needs to be [more…]
Printing Guidelines for Cause Marketing Pinups
Printing is a critical step in the cause marketing pinup process. If you manage it correctly, you’ll maximize the money you can raise for your organization and drive down expenses. [more…]
Cause Marketing Shipping and Logistics
After design and printing, shipping can be a big expense for cause marketing point-of-sale programs. Here are your different options and related suggestions to simplify logistics and use your resources [more…]
Cause Marketing Point of Sale Quantities and Fulfillment
If you print too few cause marketing point of sale pinups, you could stymy your program and hurt fundraising if stores run out. Conversely, print too many pinups, and you’ll waste money and resources and [more…]
Purchased-Triggered Donation Cause Marketing Programs
The concept behind purchased or action-triggered donation cause marketingprograms (PTD) is a simple one. The consumer buys a product or service or performs some action, and a donation is made to a cause [more…]
Cause Marketing in Real Life: PUMA
PUMA runs wicked far with donations in an action-triggered, cause marketing program centered around Boston traditions. Patriots Day in Massachusetts, traditionally the third Monday in April, commemorates [more…]
Cause Marketing in Real Life: Leprechaun Lattes
Many cause marketing programs which use purchased triggered donations are large, national efforts but they can also be small, local, grass-roots efforts and still be highly successful. [more…]
Jumping in to Location-Based Cause Marketing
Location based cause marketing has many drawbacks but also many positives. Here are five reasons to start and stick with location-based marketing for your cause: [more…]
Using an E-mail Newsletter to Expand Your Blog
The question on every blogger’s mind is how to keep readers coming back. One of the best answers is using an e-mail newsletter. Samuel Johnson famously said that it’s more important to be reminded than [more…]
Extending Your Causes Reach with a Facebook Page
If your cause or company doesn’t already have a Facebook page, you should, 600 million people can’t be wrong. That’s how many users Facebook currently has. [more…]
Twitter as Part of Your Cause Marketing Strategy
One of the ways companies and causes can work together is thru the use of Twitter. Twitter can be an invaluable tool for promoting your cause marketing program. Here are some things to like about Twitter [more…]
Improving Cause MarketingTransparency with Quora
Consumers want more information about cause marketing programs. They want to know where the money is going, to what program, how much, when the funds will be distributed, and so on. One place to answer [more…]
Using Social Media to Compete in Online Contests
Since Pepsi announced just before the 2010 Superbowl that it was moving its advertising dollars from the big game to an online contest for nonprofits, many companies have followed suit and launched their [more…]
Location-Based Cause Marketing Tools: Foursquare
Foursquare is a location-based social networking service that’s primarily used on smartphones with GPS (Global Positioning System) — that thing on your smartphone that tells the world exactly where you [more…]
Location-Based Cause Marketing Tools: Facebook Places
Not to be outdone by Foursquare, Facebook created its own location-based service, Places, so that Facebook users could check into venues with their smartphones and let friends know where they are and what [more…]
Applying Location-Based Marketing to Cause Marketing
The leading location-based marketing tools, Foursquare, Places give businesses the option to offer rewards and incentives to people who check in. The cause marketing version of an offer is for a business [more…]
Reality of Location-Based Cause Marketing
Experts tend to agree that, over time, location-based marketing will be a big part of consumer marketing (and with it cause marketing). But you wouldn’t know that based on the current number of users. [more…]
Fundraising with Twitter Hashtags
When tweeting about cause marketing, you can use the hashtag #causemarketing so that other twitterers, including those that may not follow him on Twitter, can easily find tweets of common interest. [more…]
Cause Marketing in the Real World: Toys “R” Us
As cause marketers, it’s hard not to admire the shear breadth of Toys “R” Us promotions. In 2010, the toy store chain received a Halo Award by Cause Marketing Forum for Shaq Gives Back, a cause marketing [more…]
Getting Started with Location-Based Cause Marketing
If you haven’t tried your hand at location-based cause marketing before, don’t be intimidated. Location-based marketing was made for you! Foursquare alone boasts tens of thousands of businesses experimenting [more…]
Cause Marketing in Real Life: Foursquare
Estrella Rosenberg’s goal was to raise awareness, not dollars, when she registered her two charities on Foursquare in April 2010. The charities, Big Hearts Little Hands and One Hundred Squared, focus on [more…]
Linking Consumers to Your Cause with QR Codes
QR Codes provide a quick and easy method of getting information about your cause to consumers. Imagine you visit your local supermarket and at the register you donate to a local food pantry. On your receipt [more…]
Measuring the ROI of Your Cause Marketing Program
Everyone talks about how great cause marketing is for causes and companies, but how do you measure greatness, the return on investment (ROI), when the program is over? If your cause or company is like [more…]
