Fundraising Campaign Development

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Selling as the Key to Your Cause Marketing Success

Accepting the fact that cause professions are all in sales is tough to stomach because they see themselves as “fundraisers” or in “development.” Call yourself what you want, but whenever you’re trying [more…]

Getting over the Cause Marketing Prospects that Got Away

A lot of prospects will say no. It’s a fact of selling anything, including cause marketing. There’s a big difference between a prospect that says, “No, not right now” and “No, I can never see us ever working [more…]

Winning Cause Marketing Proposal Preparation

Most prospects like to see some type of proposal when you pitch them on a cause marketing program. But consider yourself warned: Proposals are a crutch for seller and prospect alike. The seller uses them [more…]

How to Create a Successful Nonprofit Fundraising Letter

Your nonprofit fundraising letter isn’t just a letter; it also includes a mailing envelope, a reply envelope and card, and sometimes a brochure, a copy of a newspaper clipping, or a photograph. All these [more…]

How to Successfully Ask for Contributions to Your Nonprofit

The key rule of fundraising is “If you don’t ask, you won’t get.” Taking the step of asking is critical, but so is knowing how to ask. According to marketing experts who study motivations for doing just [more…]

How to Use QR Codes for Fundraising

QR Codes have many uses for causes, especially fundraising. Here are a few of the benefits of using QR Codes for cause marketing in nonprofits.

Cause marketing [more…]

How to Use QR Codes for Mobile Giving

The day will come when you’ll be able to press a button on your mobile device to donate to a cause. Until then, QR Codes may be the best option for mobile giving, especially for cause marketing partnerships [more…]

How to Collect Donations for Your Nonprofit Through Crowd Funding

Crowd funding (also called crowdsourcing) is a form of online fundraising that can benefit from the social networks you’ve developed for your nonprofit organization. [more…]

How to Use Your Nonprofit Website to Attract Donors

A website can never replicate a face-to-face encounter with another person, but if you design your nonprofit organization’s site to grab and hold a visitor’s attention, you can succeed at attracting donors [more…]

How to Analyze the Fundraising Potential of Your Nonprofit

Different approaches to raising funds work best for different kinds of nonprofit organizations. When you make a fundraising plan, you have to be both ambitious about your goals and realistic about what’s [more…]

How to Draft a Fundraising Strategy for Your Nonprofit

Setting out to raise funds is a lot easier when you have a guide to follow. After you analyze your nonprofit’s fundraising potential, take the following steps to create a fundraising plan for your organization [more…]

How to Collect Money Online for Your Nonprofit

A key first step to raising money for your nonprofit through the Internet is to add a “donate now” button to your organization’s website. If you have good technology support and a website that includes [more…]

How to Move from a Nonprofit Fundraising Strategy to an Action Plan

A good nonprofit fundraising plan includes the practical details that move it from being a list of goals, contacts, and costs to being a road map for your fundraising direction. The following steps help [more…]

How to Budget for Nonprofit Fundraising

As you probably already know, raising money costs money. No nonprofit organization receives every grant or gift that it seeks. So before you put your fundraising plan into action, you need to make sure [more…]

How to Raise Funds for a New Nonprofit Organization

One tried-and-true rule of nonprofit fundraising is that people give money to people they know. They also give money to causes they care about. However, making a contribution is an expression of trust. [more…]

How to Design a Nonprofit Event to Fit the Budget

Special events for your nonprofit can be produced on bare-bones budgets, for princely prices, or for any amount in between. As with most kinds of investments, event planners expect a higher return in exchange [more…]

How to Create a Budget for a Nonprofit Fundraiser

The bottom line is very simple: Your nonprofit organization’s total earnings from a special event must exceed your total cost — by a lot, you hope. But how do you get a handle on revenue and expenses? [more…]

How to Solicit In-Kind Gifts for Your Nonprofit Fundraiser

When you think about what your event will cost and how your nonprofit can pay for it, think about the business contacts that your board, staff, and outside supporters have. Often, a business’s contribution [more…]

How to Write a Telemarketing Fundraising Script for Your Nonprofit

Every nonprofit fundraising call should open with a clear, direct, personal greeting: “Hello, Mr. I’m-Getting-the-Person’s-Name-Right, I’m Ms. Call-a-Lot, and I wanted to talk to you about the Scenic Overlook [more…]

How to Coach Tele-Fundraising Volunteers for Your Nonprofit

Telemarketing can be an excellent board or volunteer group effort. If someone involved with your nonprofit organization works in an office that has multiple telephone lines, see whether you can borrow [more…]

How to Create a Case Statement for Nonprofit Fundraising

A case statement is a tool nonprofits often use when asking for a contribution. It’s a short, compelling argument for supporting the nonprofit that can be presented as a brochure, one-page information [more…]

How to Identify Potential Nonprofit Donors Using Circles of Connection

Circles of connection is a common brainstorming exercise that nonprofit organizations use to identify possible individual donors. This exercise is most effective if both staff and board members participate [more…]

How to Engage Your Nonprofit’s Board of Directors in Potential Donor Identification

Every year, or before you start work on a special event or letter-writing campaign, ask each of your nonprofit organization’s board members to provide the names of ten or more people they know. This exercise [more…]

How to Cultivate a Major Gift to Your Nonprofit

Face-to-face visits are the best way to secure larger contributions, what fundraising professionals call major gifts. Rarely does one knock on a door, deliver a short speech, and depart with a check for [more…]

How to Raise Funds for Your Nonprofit through Direct Mail

Direct mail, the practice of soliciting donations through large-scale mailings, grows out of a sophisticated and fascinating area of fundraising. Your nonprofit organization may be much too small to make [more…]


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