Improving Cause Marketing Results: Employee Training
Well-trained employees can play a big role in the success of your cause marketing program. Not only should your employees be well trained in how to execute the program, but it also helps if they’re well-trained [more…]
Closing the Cause Marketing Deal: Feelers
The cause marketing prospects which are feelersare driven by their emotions. They don’t fixate on the graphs and charts and numbers. They focus on the pictures, watch the videos, and listen to the stories [more…]
Closing the Cause Marketing Deal: Thinkers
Closing the deal with cause marketing prospects involve one of three types, Thinkers are analyzed here. The mainstays of thinkers are facts, figures, and logical arguments. These folks pour over numbers [more…]
Avoiding No from Cause Marketing Prospects
Are you getting cause marketing prospects closer to yes, or are you just giving them an excuse to say no at every turn? Here are just some of the ways causes sabotage themselves: [more…]
Cause Marketing Prospect Touchpoints
In working with a cause marketing prospective company, you always want to find ways to make it less transactional and more meaningful. That’s where touchpoints come in handy. [more…]
Selling as the Key to Your Cause Marketing Success
Accepting the fact that cause professions are all in sales is tough to stomach because they see themselves as “fundraisers” or in “development.” Call yourself what you want, but whenever you’re trying [more…]
Getting over the Cause Marketing Prospects that Got Away
A lot of prospects will say no. It’s a fact of selling anything, including cause marketing. There’s a big difference between a prospect that says, “No, not right now” and “No, I can never see us ever working [more…]
Winning Cause Marketing Proposal Preparation
Most prospects like to see some type of proposal when you pitch them on a cause marketing program. But consider yourself warned: Proposals are a crutch for seller and prospect alike. The seller uses them [more…]
Tips for Raising Money for Your Nonprofit
Raising money is essential to managing a successful nonprofit organization. In fact, nothing is easier than knowing you should be raising money — and nothing is more difficult than asking for it. One of [more…]
How to Raise Funds for Your Nonprofit through Direct Mail
If you think you want to try large-scale direct mail fundraising at your nonprofit organization, consider hiring a direct mail consultant or firm to handle your campaign. Direct mail fundraising can be [more…]
How to Design a Nonprofit Event to Fit the Budget
Special events for nonprofits can be produced on bare-bones budgets, for princely prices, or for any amount in between. As with most kinds of investments, event planners expect a higher return in exchange [more…]
How to Create a Budget for a Nonprofit Fundraiser
The bottom line is very simple: Your nonprofit’s total earnings from a special event must exceed your total cost — by a lot, you hope. But how do you get a handle on revenue and expenses? [more…]
How to Solicit In-Kind Gifts for Your Nonprofit Fundraiser
When you think about what your event will cost your nonprofit and how you can pay for it, think about the business contacts that your board, staff, and outside supporters have. Often, a business’s contribution [more…]
How to Prepare for Your Nonprofit Fundraiser
Although nonprofit events vary greatly in size and complexity, and although you can adequately pull off successful events in two or three weeks, it would be better to work against a six-month schedule. [more…]
How to Create a Successful Nonprofit Fundraising Letter
Your nonprofit fundraising letter isn’t just a letter; it also includes a mailing envelope, a reply envelope and card, and sometimes a brochure, a copy of a newspaper clipping, or a photograph. All these [more…]
How to Write a Telemarketing Fundraising Script for Your Nonprofit
Every call should open with a clear, direct, personal greeting: “Hello, Mr. I’m-Getting-the-Person’s-Name-Right, I’m Ms. Call-a-Lot and I wanted to talk to you about the Scenic Overlook Preservation Fund [more…]
How to Coach Tele-Fundraising Volunteers for Your Nonprofit
Telemarketing can be an excellent nonprofit board or volunteer group effort. If someone involved with your organization works in an office that has multiple telephone lines, see whether you can borrow [more…]
How to Create a Case Statement for Nonprofit Fundraising
A case statement is a tool often used when asking for a contribution. It’s a short, compelling argument for supporting the nonprofit that can be presented as a brochure, a one-page information sheet, or [more…]
How to Identify Potential Nonprofit Donors Using Circles of Connection
A common brainstorming exercise that nonprofit organizations use to identify possible individual donors is known as Circles of Connections. This exercise is most effective if both staff and board members [more…]
How to Engage Your Nonprofit’s Board of Directors in Potential Donor Identification
Every year, or before you start work on a special event or letter-writing campaign to raise funds for your nonprofit, ask each of your organization’s board members to provide the names of ten or more people [more…]
How to Cultivate a Major Gift to Your Nonprofit
Face-to-face visits are the best way to secure large contributions to your nonprofit organization. Generally, several contacts must take place before a major donor is ready to make a commitment. [more…]
How to Analyze the Fundraising Potential of Your Nonprofit
Different approaches to raising funds work best for different kinds of nonprofits. When you make a fundraising plan, you have to be both ambitious about your goals and realistic about what’s likely to [more…]
How to Draft a Fundraising Strategy for Your Nonprofit
Implementing a nonprofit fundraising strategy is a lot easier when you have a guide to follow. In the first stage, you brainstorm and then refine your list of ideas, creating a fundraising strategy that [more…]
How to Move from a Nonprofit Fundraising Strategy to an Action Plan
A good nonprofit fundraising plan fills in the practical details that move it from being a list of goals and contacts to being a road map for your fundraising’s direction. These three steps help you incorporate [more…]
How to Budget for Nonprofit Fundraising
Raising money costs money and the costs need to be in your nonprofit’s budget. No nonprofit receives every grant or gift that it seeks. So it needs to be sure upfront that it can afford its potential fundraising [more…]
