Fundraising Campaign Development

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Budgeting for Fundraising

Raising money costs money. And no organization receives every grant or gift that it seeks. A nonprofit needs to be sure up front that it can afford its potential fundraising costs and that the costs are [more…]

Essential Information to Gather in Your Customer Credit Application

When you compose a credit application for your customers, you want to make sure that application includes certain basic information about your customer. Be sure to get the following information from your [more…]

Creating a Successful Fundraising Strategy

Fundraising is a never-ending task for most nonprofit organizations. Although you may raise money with various campaigns for different programs within your agency, your overarching fundraising strategy [more…]

How to Write a Great Case Statement

The backbone of your fundraising campaign is a strong case statement. A case statement outlines what need your agency addresses, how you address it, what makes your organization unique, and how others [more…]

How to Find Grant Funding for Your Organization

To identify as many potential grant-funding sources as possible for your organization, you need to carefully research the primary sources of funding: the public sector [more…]

Improving Cause Marketing Results: Incentivizing

A lot of businesses reward their employees for performance, so don’t be surprised if you are asked, “Should we offer employees incentives for hitting specific fundraising goals?” Surely employees will [more…]

Cause Marketing Success Factors: Famous Last Words

Every successful cause marketing program has Famous Last Words (FLW). Famous Last Words is the phrase you want the consumer to remember above all else. Despite what comes before or after it, these are [more…]

Cause Marketing Success Factors: Messaging

A successful cause marketing message doesn’t always have to reflect the full mission of your organization. For example, a hospital that serves a diverse population of lower-income residents in the Boston [more…]

Branding is Key to Successful Cause Marketing

Powerful cause marketing brands are like magnets. They do good things, and good things are in turn attracted to them. Take national causes like Feeding America, Product [more…]

Is Slick What Makes Great Brands Tick?

Branding is key for long-term success in cause marketing. But what if your branding efforts go too far? Cause branding that is over the top or too slick won’t stick. Most people have radar for branding [more…]

Striking the Right Balance of Philanthropy, Marketing, and Business

Cause marketers have to carefully balance philanthropy, marketing, and business in the programs they create. For example, while U2’s Bono is best known for his cause marketing success with Product [more…]

Cause Marketing Partnerships Overview

Cause marketing is like a marriage: You need a partner. But choosing that special someone is never easy. Compatibility is important, but you also want a good provider. No one wants to wake up one morning [more…]

Managing Prospects through a Circle Strategy

Whether you’re a cause or a company, employing a circle strategy in which you plot your prospects on a target and move from your strongest leads in the bull’s-eye to the weakest ones in the outer circles [more…]

Researching a Company for Your Cause

Before you even think about asking a company to support your cause, ask the following questions about each one. Answering these questions first will save you time, a lot of frustration, and maybe even [more…]

Identifying the Right Cause for Your Company

Some of the things that apply to a nonprofit finding a good company are also applicable to a company finding a good cause with which to partner: [more…]

Find the Best Companies for Your Cause Marketing Campaign

To find a partner company, start by working with your innermost circle and contact your cause's current supporters and donors. Because they know you better than anyone else, they can open doors to other [more…]

National versus Local Company Cause Partnerships

Ideally, you want to find a way to partner with both national and local companies in your cause marketing. But you need to know the pros and cons of each type. [more…]

Managing Cause Partners with Lots of Locations

Most successful cause marketing campaigns involve businesses with multiple locations. For example, Chili’s Grill & Bar raised $6.2 million for St. Jude Children’s Research Hospital in 2008. This is an [more…]

Considering Cause Marketing

Most causes and companies should consider cause marketing and focus on the positive things it can result in but cause marketing won’t work for everyone. Remember these key things when considering cause [more…]

Improving Cause Marketing Results: Motivation

Highly motivated consumers and employees can make a big difference in the success of your cause marketing program. Motivation is especially important for local programs because they generally involve smaller [more…]

Improving Cause Marketing Results: Employee Training

Well-trained employees can play a big role in the success of your cause marketing program. Not only should your employees be well trained in how to execute the program, but it also helps if they’re well-trained [more…]

Closing the Cause Marketing Deal: Feelers

The cause marketing prospects which are feelersare driven by their emotions. They don’t fixate on the graphs and charts and numbers. They focus on the pictures, watch the videos, and listen to the stories [more…]

Closing the Cause Marketing Deal: Thinkers

Closing the deal with cause marketing prospects involve one of three types, Thinkers are analyzed here. The mainstays of thinkers are facts, figures, and logical arguments. These folks pour over numbers [more…]

Avoiding No from Cause Marketing Prospects

Are you getting cause marketing prospects closer to yes, or are you just giving them an excuse to say no at every turn? Here are just some of the ways causes sabotage themselves: [more…]

Cause Marketing Prospect Touchpoints

In working with a cause marketing prospective company, you always want to find ways to make it less transactional and more meaningful. That’s where touchpoints come in handy. [more…]


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