Cause Marketing Program and SEO
People are searching for information on your cause marketing program, and the better you use search engine optimization (SEO) for your website, the more likely they are to find you on the Internet. [more…]
Building Your Cause Marketing Program with Existing Events
Special events for fundraising can be very effective and lucrative for a nonprofit. They can also be expensive and labor intensive and can come up short on return-on-investment considering all the time [more…]
Core Elements of Successful Cause Marketing Presentations
As a cause marketer presentations will become a regular part of your life. Sometimes you will speak to 2 people, sometimes to 20 or to 200.
There are things that will help you to deliver powerful, persuasive [more…]
Don't Confuse Cause Marketing with Philanthropy, Sponsorship, or Social Responsibility
Cause marketing’s first goal is marketing for both the company and the cause. While philanthropy is an aim of cause marketing, philanthropy is not its primary objective. Cause marketing and sponsorship [more…]
Teaming Up with Another Cause or Company
Here’s the situation. You’re a nonprofit with a good company that’s eager to work on a cause marketing promotion, but neither of you have the expertise to execute it. A nonprofit across town has executed [more…]
How to Research Prospective Donors to Your Nonprofit
Find out as much as possible about a prospective contributor to your nonprofit organization before you send a fundraising letter, submit a proposal, or visit a corporate giving director. Do you have anything [more…]
Tips for Raising Money for Your Nonprofit
Raising money is essential to managing a successful nonprofit organization. In fact, nothing is easier than knowing you should be raising money — and nothing is more difficult than asking for it. One of [more…]
How to Raise Funds for Your Nonprofit through Direct Mail
If you think you want to try large-scale direct mail fundraising at your nonprofit organization, consider hiring a direct mail consultant or firm to handle your campaign. Direct mail fundraising can be [more…]
How to Design a Nonprofit Event to Fit the Budget
Special events for nonprofits can be produced on bare-bones budgets, for princely prices, or for any amount in between. As with most kinds of investments, event planners expect a higher return in exchange [more…]
How to Create a Budget for a Nonprofit Fundraiser
The bottom line is very simple: Your nonprofit’s total earnings from a special event must exceed your total cost — by a lot, you hope. But how do you get a handle on revenue and expenses? [more…]
How to Solicit In-Kind Gifts for Your Nonprofit Fundraiser
When you think about what your event will cost your nonprofit and how you can pay for it, think about the business contacts that your board, staff, and outside supporters have. Often, a business’s contribution [more…]
How to Prepare for Your Nonprofit Fundraiser
Although nonprofit events vary greatly in size and complexity, and although you can adequately pull off successful events in two or three weeks, it would be better to work against a six-month schedule. [more…]
How to Find a News Angle to Promote Your Nonprofit Fundraiser
Think about all the angles you can exploit for publicity for your nonprofit’s fundraiser. Try to look at it from the point of view of every section of a newspaper or newscast. Modify your basic press release [more…]
How to Use the Foundation Center to Find Nonprofit Grants
Over the past 60 years, information about funding sources for nonprofits has become increasingly available to the public. One milestone in this movement was the creation of the [more…]
How to Search the Foundation Center’s Grant Information for Your Nonprofit
Foundation research for nonprofit grant funding opportunities generally has two phases: Developing a broad list of prospects, and then refining that list until you find the likeliest sources. Here are [more…]
How to Determine the Best Grant Prospects for Your Nonprofit
It’s time to take your broad list of prospects for grants to your nonprofit and find out more about each of those prospects. See what you can discover from the following sources: [more…]
How to Pursue Federal Government Grants for Your Nonprofit
To pursue government funds for your nonprofit organization, you should look at Grants.gov. Grants.gov only covers federal grant programs. If you’re seeking personal financial assistance, follow the links [more…]
How to Get Started on a Grant Proposal for Your Nonprofit
Generally, a grant writer for a nonprofit organization develops a proposal by talking with staff members, volunteers, or the board about a project idea. The writer builds the members’ enthusiasm and refines [more…]
How to Write a Nonprofit Grant Cover Letter and Summary
Technically, the cover letter isn’t part of the proposal narrative for the grant application for your nonprofit. It’s attached to the top of the proposal where it serves as an introduction to the document’s [more…]
How to Introduce Your Nonprofit Agency in a Grant Proposal
Some nonprofit grant proposals contain introductions.Others contain background information sections. Choose which to use by following the preferences of your funding source or, if no preference is given [more…]
How to Describe the Need in Your Nonprofit’s Grant Application
A grant writer begins to shape the argument behind the nonprofit’s proposal plan in the problem statement or a statement of need. Generally a writer prepares a problem statement when proposing a new relationship [more…]
How to Set Nonprofit Goals, Objectives, and Outcomes in Your Grant Application
After the grant writer has described a problem in ways that interest the reader’s concerns, the next step is to introduce what the nonprofit can achieve if it takes on the proposed project. [more…]
How to Present Your Nonprofit’s Project Idea in a Grant Proposal
The project idea section of your nonprofit’s grant application answers the question Who will do what to whom over what period of time? If you’re writing your proposal for a research project, generally [more…]
How to Establish Evaluation Criteria for a Nonprofit Grant Proposal
If the grant writer has carefully shaped the goals, objectives, and outcomes section of the proposal, the nonprofit’s desired project results are clear. The [more…]
How to Discuss the Budget in a Nonprofit Grant Proposal
Because a proposal is a request for money for the nonprofit, your proposal should present information about project costs and the other funding that’s available. [more…]
