Fundraising

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How to Research Prospective Donors to Your Nonprofit

Professional fundraisers will tell you that the three keys to raising money for nonprofits are research, research, and research. To see what they mean, consider this scenario: You know that your next-door [more…]

How to Analyze the Fundraising Potential of Your Nonprofit

Different approaches to raising funds work best for different kinds of nonprofit organizations. When you make a fundraising plan, you have to be both ambitious about your goals and realistic about what’s [more…]

How to Draft a Fundraising Strategy for Your Nonprofit

Setting out to raise funds is a lot easier when you have a guide to follow. After you analyze your nonprofit’s fundraising potential, take the following steps to create a fundraising plan for your organization [more…]

How to Document Goods and Services Donated to Your Nonprofit

Some nonprofit organizations benefit from donated goods and services rather than, or in addition to, contributed and earned cash. Suppose that a local business provides office space for your organization [more…]

How to Collect Money Online for Your Nonprofit

A key first step to raising money for your nonprofit through the Internet is to add a “donate now” button to your organization’s website. If you have good technology support and a website that includes [more…]

How to Keep Good Records about Donors to Your Nonprofit

Before it starts to raise money, you need to set up a system for keeping timely records on all of your nonprofit’s donors. This system usually is a Microsoft Excel spreadsheet or a specialized electronic [more…]

How to Move from a Nonprofit Fundraising Strategy to an Action Plan

A good nonprofit fundraising plan includes the practical details that move it from being a list of goals, contacts, and costs to being a road map for your fundraising direction. The following steps help [more…]

How to Budget for Nonprofit Fundraising

As you probably already know, raising money costs money. No nonprofit organization receives every grant or gift that it seeks. So before you put your fundraising plan into action, you need to make sure [more…]

How to Raise Funds for a New Nonprofit Organization

One tried-and-true rule of nonprofit fundraising is that people give money to people they know. They also give money to causes they care about. However, making a contribution is an expression of trust. [more…]

How to Design a Nonprofit Event to Fit the Budget

Special events for your nonprofit can be produced on bare-bones budgets, for princely prices, or for any amount in between. As with most kinds of investments, event planners expect a higher return in exchange [more…]

How to Create a Budget for a Nonprofit Fundraiser

The bottom line is very simple: Your nonprofit organization’s total earnings from a special event must exceed your total cost — by a lot, you hope. But how do you get a handle on revenue and expenses? [more…]

How to Solicit In-Kind Gifts for Your Nonprofit Fundraiser

When you think about what your event will cost and how your nonprofit can pay for it, think about the business contacts that your board, staff, and outside supporters have. Often, a business’s contribution [more…]

How to Write a Telemarketing Fundraising Script for Your Nonprofit

Every nonprofit fundraising call should open with a clear, direct, personal greeting: “Hello, Mr. I’m-Getting-the-Person’s-Name-Right, I’m Ms. Call-a-Lot, and I wanted to talk to you about the Scenic Overlook [more…]

How to Coach Tele-Fundraising Volunteers for Your Nonprofit

Telemarketing can be an excellent board or volunteer group effort. If someone involved with your nonprofit organization works in an office that has multiple telephone lines, see whether you can borrow [more…]

How to Create a Case Statement for Nonprofit Fundraising

A case statement is a tool nonprofits often use when asking for a contribution. It’s a short, compelling argument for supporting the nonprofit that can be presented as a brochure, one-page information [more…]

How to Identify Potential Nonprofit Donors Using Circles of Connection

Circles of connection is a common brainstorming exercise that nonprofit organizations use to identify possible individual donors. This exercise is most effective if both staff and board members participate [more…]

How to Engage Your Nonprofit’s Board of Directors in Potential Donor Identification

Every year, or before you start work on a special event or letter-writing campaign, ask each of your nonprofit organization’s board members to provide the names of ten or more people they know. This exercise [more…]

How to Cultivate a Major Gift to Your Nonprofit

Face-to-face visits are the best way to secure larger contributions, what fundraising professionals call major gifts. Rarely does one knock on a door, deliver a short speech, and depart with a check for [more…]

How to Raise Funds for Your Nonprofit through Direct Mail

Direct mail, the practice of soliciting donations through large-scale mailings, grows out of a sophisticated and fascinating area of fundraising. Your nonprofit organization may be much too small to make [more…]

How to Use E-Tools to Build and Maintain Relationships for Your Nonprofit

Just as your website and electronic-communications system are tools for serving your constituents and marketing your nonprofit work, they are tools for raising money. According to the “2010 Online Giving [more…]

How to Prepare for Your Nonprofit Fundraiser

Although events vary greatly in size and complexity, and although we’ve pulled off adequately successful events in two or three weeks, try working against a six-month schedule. The following outlines a [more…]

How to Find a News Angle to Promote Your Nonprofit Fundraiser

Think about all the angles you can exploit for publicity. Try to look at your nonprofit event from the point of view of every section of a newspaper or newscast. Modify your basic news release to suit [more…]

How to Use the Foundation Center to Find Nonprofit Grants

During the past 60 years, the public has gained increased access to information about nonprofit funding sources. One milestone in this movement was the creation of the Foundation Center in 1956. Originally [more…]

How to Search the Foundation Center’s Grant Information for Your Nonprofit

The Foundation Center is a resource that should be utilized by anyone in the nonprofit world. Here are a few pointers to help you cast your net using the Foundation Center tools: [more…]

How to Determine the Best Grant Prospects for Your Nonprofit

It’s time to take your nonprofit’s broad list of prospects in hand and find out more about each of them to best arm yourself for seeking grants. See what you can discover from the following sources: [more…]

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