Real World Cause Marketing: Wehrenberg Theaters Gold Heart Pin
Wehrenberg Theatres with 15 locations throughout the Midwest supported Variety the Children’s Charity of St. Louis through the purchase of Variety’s 2011 Gold Heart pin. Movie-goers purchased the pins [more…]
Real World Cause Marketing: A.C. Moore’s Act for Autism
With 136 locations on the East Coast, A.C. Moore’s work on Easter Seals’ Act for Autism campaign may not seem local, but it is. A.C. Moore stores in the Philadelphia and Wilmington, Delaware region collected [more…]
Real World Cause Marketing: Dine Out for No Kid Hungry
Share Our Strength, a Washington D.C.–based anti-hunger organization, has big plans for Dine Out for No Kid Hungry: to end childhood hunger in America by 2015. [more…]
Real World Cause Marketing: Massage Envy Social Media Challenge
Digital cause marketing programs that use Facebook Likes and Twitter hashtags are wonderful ways to raise money for good causes. These programs are even more powerful when the local businesses and causes [more…]
Successful Cause Marketing Presentations: Who, When, Where, and Why
The first order of business when preparing a successful cause marketing speech is to take a closer look at your audience, which may be 1 person or 50 or 500. Regardless of the size, audience analysis will [more…]
Successful Cause Marketing Presentations: Balance Emotion with Other Appeals
Whenever you talk about a cause, it’s always tempting to focus on emotion, appeals that pull at a listener’s heartstrings. This is done for a good reason: It works. Listeners should connect with causes [more…]
Successful Cause Marketing Presentations: PowerPoint
PowerPoint is one of the most overused presentation tools ever. PowerPoint is best used to explain and enhance a speech, but instead people use it as a crutch or replacement for engagement or for something [more…]
Successful Cause Marketing Presentations: Use an Outline
Everyone has this vision of a speaker taking the stage and speaking passionately and extemporaneously without the aid of notes or cards. What is shown on television and at the movies seem to prove that [more…]
Successful Cause Marketing Presentations: Use Your Nervousness
The nervousness you feel before speaking is normal, expected, and important. Nervousness is a key ingredient of an effective presentation. A lot of athletes, actors, and musicians would agree that a few [more…]
Successful Cause Marketing Presentations: Using the Nonverbal
What you say is important, but so, too, is how you say it. Your nonverbal cues — posture, eyes, voice, and gestures — can either impair or empower your verbal message. Here’s a quick rundown for managing [more…]
Publications That Follow Cause Marketing
There are so many different ways to find out about cause marketing. It’s worth noting that three sources, Ad Age, The Huffington Post, and Mashable, have sections dedicated to the cause world. [more…]
Essentials: Choose Cause Marketing Partners Carefully
In 2010, Susan G. Komen for the Cure taught everyone that you can’t partner with just anyone. When Komen chose to partner with Kentucky Fried Chicken in [more…]
Essentials: Make Your Cause Marketing Transparent for All to See
One of the essentials is not treating consumers like fools. When they are asked to support a cause through a business, they want to know the following: [more…]
Essentials: Use Social Media Strategically with Cause Marketing
Telling you that you should use social media with cause marketing is a little like Moses coming down from Mount Sinai and telling people he just got the Ten Commandments from The Almighty. You just have [more…]
Essentials: Don't Overcomplicate Cause Marketing
The tactics behind cause marketing aren’t brain surgery. The majority of programs are simple point-of-sale and purchase-triggered donations. As cause marketing pioneer Kurt Aschermann, president of Charity [more…]
Cause Marketing with Coin Canisters
Coin canisters are a great way to get started with cause marketing. They’re inexpensive, and while generally a passive fundraising tool, they can raise good money and build a foundation for other cause [more…]
Common Cause Marketing Mistakes
Cause marketing has many rewards. But it also has hazards, and you need to be clear on the mistakes that can damage your marketing program or keep it from ever getting started. [more…]
Being Unnerved by Cause Marketing Competitors
The biggest obstacles keeping causes and companies from trying cause marketing are ofen their fears of intimidation by more powerful competitors. For causes, it’s the intimidation they feel from the high-profile [more…]
Keeping Your Cause Marketing Program Simple
The writer Henry David Thoreau advised: “Simplify, simplify.” As with most things in life, focus on what works in cause marketing and avoid what requires time and money but doesn’t have a return-on-investment [more…]
Don't Expect Too Much of Your Cause Marketing Partner
The operating definition of cause marketing is a partnership between a for-profit and a nonprofit for mutual benefit. The dictionary definition of what a partnership is: the association of two or more [more…]
Don't Overdo the Perks in Your Cause Marketing Campaign
Distributing proper incentives to the people that make your cause marketing program a success is critical, but you should avoid lavish spending on perks. Incentivizing the people who make cause marketing [more…]
Cause Marketing Will Not Solve All Your Problems
Every day, some nonprofits lurch from one trendy tactic to another, only to be disappointed when what was billed as the next great thing doesn’t live up to expectations. Now, the cause and business world [more…]
Setting Up a Simple Percentage-of-Sales Program
One of the easiest and most economical cause marketing programs you can execute is a percentage-of-sale program. Simply stated, a business, usually a retailer, chooses a service or product from which a [more…]
Shopping Days as a Cause Marketing Program
If your cause or company is located or connected to a downtown shopping district, try a shopping event for as a cause marketing program. Shopping for a cause can work several ways. [more…]
Social Media as a Cause Marketing Cost Saver
Social media is powerful, ever-growing, and here to stay. It’s also free. Social media and cause marketing belong together!
Social media teaches you cause marketing. The key thought leaders and blogs in [more…]
