Location-Based Cause Marketing Tools: Foursquare
Foursquare is a location-based social networking service that’s primarily used on smartphones with GPS (Global Positioning System) — that thing on your smartphone that tells the world exactly where you [more…]
Location-Based Cause Marketing Tools: Facebook Places
Not to be outdone by Foursquare, Facebook created its own location-based service, Places, so that Facebook users could check into venues with their smartphones and let friends know where they are and what [more…]
Applying Location-Based Marketing to Cause Marketing
The leading location-based marketing tools, Foursquare, Places give businesses the option to offer rewards and incentives to people who check in. The cause marketing version of an offer is for a business [more…]
Reality of Location-Based Cause Marketing
Experts tend to agree that, over time, location-based marketing will be a big part of consumer marketing (and with it cause marketing). But you wouldn’t know that based on the current number of users. [more…]
Fundraising with Twitter Hashtags
When tweeting about cause marketing, you can use the hashtag #causemarketing so that other twitterers, including those that may not follow him on Twitter, can easily find tweets of common interest. [more…]
Cause Marketing in the Real World: Toys “R” Us
As cause marketers, it’s hard not to admire the shear breadth of Toys “R” Us promotions. In 2010, the toy store chain received a Halo Award by Cause Marketing Forum for Shaq Gives Back, a cause marketing [more…]
Getting Started with Location-Based Cause Marketing
If you haven’t tried your hand at location-based cause marketing before, don’t be intimidated. Location-based marketing was made for you! Foursquare alone boasts tens of thousands of businesses experimenting [more…]
Cause Marketing in Real Life: Foursquare
Estrella Rosenberg’s goal was to raise awareness, not dollars, when she registered her two charities on Foursquare in April 2010. The charities, Big Hearts Little Hands and One Hundred Squared, focus on [more…]
Linking Consumers to Your Cause with QR Codes
QR Codes provide a quick and easy method of getting information about your cause to consumers. Imagine you visit your local supermarket and at the register you donate to a local food pantry. On your receipt [more…]
Measuring the ROI of Your Cause Marketing Program
Everyone talks about how great cause marketing is for causes and companies, but how do you measure greatness, the return on investment (ROI), when the program is over? If your cause or company is like [more…]
Your Next Cause Marketing Program: Educating Partners
After you finish your first cause marketing program, your goals are twofold: Educate your partner on the highs of the program and build a stronger connection to your cause’s mission. [more…]
Your Next Cause Marketing Program: Working the Circle of Influence
The powerful opportunity you have after a cause marketing program is successfully completed is to tap the circle of power of your new friend and partner. Here’s how: [more…]
Dealing with Unhappy Cause Marketing Partners
Having the occasional unhappy sponsor at the end of a cause marketing program is part of the learning curve and can happen to the very best.
Here are a few tips on what to do when sponsors lose their happy [more…]
Addressing Common Partner Complaints about Cause Marketing
After hearing every partner complaint and comment under the sun about cause marketing here are some responses to have ready the next time someone claims you dropped the ball, you can catch it before it [more…]
Working with Celebrities in Your Cause Marketing Programs
The point that celebrities can play a huge role in cause marketing promotions may be a bit of an understatement when you look at the success of big cause brands like Product [more…]
Making Your Cause Marketing Program Celebrity Ready
Celebrities are busy people, and they have lots of choices on causes they can support. Here are some ways to ensure that your pitch doesn’t end up on the walk of shame: [more…]
Affiliate Cause Marketing
Affiliate cause marketing is when a cause rewards a business or another cause for securing a cause marketing partnership. In business, affiliate marketing [more…]
Joining Cause Marketing Forums
Whether you’re a cause or a company that’s based in the United States or another country, you should visit the Cause Marketing Forumwebsite and become a member. [more…]
Cause Marketing Resources: Best on Twitter Today
Twitter is a social networking and microblogging service that allows twitterers — those who use the service — to send and read messages called tweets. Tweets are text-based posts of up to 140 characters [more…]
Cause Marketing Resources: Twitter Handles
You can keep up with current thinking and events regarding cause marketing on Twitter if you are following the right people. Here are some cause marketing Twitter handles to follow to keep your Twitter [more…]
Cause Marketing in the Real World: Share Our Strength
Bill Shore’s anti-hunger organization Share Our Strength has had a large number of fans since the publications of Bill’s first book, Revolution of the Heart [more…]
Cause Marketing in the Real World: Susan G. Komen for the Cure
Nothing is more informative for the cause marketer than the Komen for the Cure newsletter. It is always always full of cause marketing programs of all types and sizes. What’s so great about Komen, you [more…]
Cause Marketing in the Real World: Starbucks
Starbucks is a leader in cause marketing, an adopter of new, interesting, and innovative strategies. Here are just a few of its admirable programs through the years. [more…]
Cause Marketing Resources: Five Essential Blogs
A blog is a versatile tool for people to share their insights, experience, opinions, and expertise, among other things. The five blogs presented here are regularly updated with content on cause marketing [more…]
Cause Marketing with Text-to-Give
Charitable giving via texting on mobile phone — text-to-give — really took off in 2010 when a devastating earthquake struck Haiti. The American Red Cross alone raised [more…]
