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Fundraising

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Getting Started with Location-Based Cause Marketing

If you haven’t tried your hand at location-based cause marketing before, don’t be intimidated. Location-based marketing was made for you! Foursquare alone boasts tens of thousands of businesses experimenting [more…]

Cause Marketing in Real Life: Foursquare

Estrella Rosenberg’s goal was to raise awareness, not dollars, when she registered her two charities on Foursquare in April 2010. The charities, Big Hearts Little Hands and One Hundred Squared, focus on [more…]

Linking Consumers to Your Cause with QR Codes

QR Codes provide a quick and easy method of getting information about your cause to consumers. Imagine you visit your local supermarket and at the register you donate to a local food pantry. On your receipt [more…]

Measuring the ROI of Your Cause Marketing Program

Everyone talks about how great cause marketing is for causes and companies, but how do you measure greatness, the return on investment (ROI), when the program is over? If your cause or company is like [more…]

Your Next Cause Marketing Program: Educating Partners

After you finish your first cause marketing program, your goals are twofold: Educate your partner on the highs of the program and build a stronger connection to your cause’s mission. [more…]

Your Next Cause Marketing Program: Working the Circle of Influence

The powerful opportunity you have after a cause marketing program is successfully completed is to tap the circle of power of your new friend and partner. Here’s how: [more…]

Dealing with Unhappy Cause Marketing Partners

Having the occasional unhappy sponsor at the end of a cause marketing program is part of the learning curve and can happen to the very best.

Here are a few tips on what to do when sponsors lose their happy [more…]

Addressing Common Partner Complaints about Cause Marketing

After hearing every partner complaint and comment under the sun about cause marketing here are some responses to have ready the next time someone claims you dropped the ball, you can catch it before it [more…]

Working with Celebrities in Your Cause Marketing Programs

The point that celebrities can play a huge role in cause marketing promotions may be a bit of an understatement when you look at the success of big cause brands like Product [more…]

Making Your Cause Marketing Program Celebrity Ready

Celebrities are busy people, and they have lots of choices on causes they can support. Here are some ways to ensure that your pitch doesn’t end up on the walk of shame: [more…]

Affiliate Cause Marketing

Affiliate cause marketing is when a cause rewards a business or another cause for securing a cause marketing partnership. In business, affiliate marketing [more…]

Joining Cause Marketing Forums

Whether you’re a cause or a company that’s based in the United States or another country, you should visit the Cause Marketing Forumwebsite and become a member. [more…]

Cause Marketing Resources: Best on Twitter Today

Twitter is a social networking and microblogging service that allows twitterers — those who use the service — to send and read messages called tweets. Tweets are text-based posts of up to 140 characters [more…]

Cause Marketing Resources: Twitter Handles

You can keep up with current thinking and events regarding cause marketing on Twitter if you are following the right people. Here are some cause marketing Twitter handles to follow to keep your Twitter [more…]

Cause Marketing in the Real World: Share Our Strength

Bill Shore’s anti-hunger organization Share Our Strength has had a large number of fans since the publications of Bill’s first book, Revolution of the Heart [more…]

Cause Marketing in the Real World: Susan G. Komen for the Cure

Nothing is more informative for the cause marketer than the Komen for the Cure newsletter. It is always always full of cause marketing programs of all types and sizes. What’s so great about Komen, you [more…]

Cause Marketing in the Real World: Starbucks

Starbucks is a leader in cause marketing, an adopter of new, interesting, and innovative strategies. Here are just a few of its admirable programs through the years. [more…]

Cause Marketing Resources: Five Essential Blogs

A blog is a versatile tool for people to share their insights, experience, opinions, and expertise, among other things. The five blogs presented here are regularly updated with content on cause marketing [more…]

Cause Marketing with Text-to-Give

Charitable giving via texting on mobile phone — text-to-give — really took off in 2010 when a devastating earthquake struck Haiti. The American Red Cross alone raised [more…]

Real World Cause Marketing: Wehrenberg Theaters Gold Heart Pin

Wehrenberg Theatres with 15 locations throughout the Midwest supported Variety the Children’s Charity of St. Louis through the purchase of Variety’s 2011 Gold Heart pin. Movie-goers purchased the pins [more…]

Real World Cause Marketing: A.C. Moore’s Act for Autism

With 136 locations on the East Coast, A.C. Moore’s work on Easter Seals’ Act for Autism campaign may not seem local, but it is. A.C. Moore stores in the Philadelphia and Wilmington, Delaware region collected [more…]

Real World Cause Marketing: Dine Out for No Kid Hungry

Share Our Strength, a Washington D.C.–based anti-hunger organization, has big plans for Dine Out for No Kid Hungry: to end childhood hunger in America by 2015. [more…]

Real World Cause Marketing: Massage Envy Social Media Challenge

Digital cause marketing programs that use Facebook Likes and Twitter hashtags are wonderful ways to raise money for good causes. These programs are even more powerful when the local businesses and causes [more…]

Successful Cause Marketing Presentations: Who, When, Where, and Why

The first order of business when preparing a successful cause marketing speech is to take a closer look at your audience, which may be 1 person or 50 or 500. Regardless of the size, audience analysis will [more…]

Successful Cause Marketing Presentations: Balance Emotion with Other Appeals

Whenever you talk about a cause, it’s always tempting to focus on emotion, appeals that pull at a listener’s heartstrings. This is done for a good reason: It works. Listeners should connect with causes [more…]

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