Fundraising

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Purchased-Triggered Donation Cause Marketing Programs

The concept behind purchased or action-triggered donation cause marketingprograms (PTD) is a simple one. The consumer buys a product or service or performs some action, and a donation is made to a cause [more…]

Cause Marketing in Real Life: PUMA

PUMA runs wicked far with donations in an action-triggered, cause marketing program centered around Boston traditions. Patriots Day in Massachusetts, traditionally the third Monday in April, commemorates [more…]

Cause Marketing in Real Life: Leprechaun Lattes

Many cause marketing programs which use purchased triggered donations are large, national efforts but they can also be small, local, grass-roots efforts and still be highly successful. [more…]

Jumping in to Location-Based Cause Marketing

Location based cause marketing has many drawbacks but also many positives. Here are five reasons to start and stick with location-based marketing for your cause: [more…]

Using an E-mail Newsletter to Expand Your Blog

The question on every blogger’s mind is how to keep readers coming back. One of the best answers is using an e-mail newsletter. Samuel Johnson famously said that it’s more important to be reminded than [more…]

Extending Your Causes Reach with a Facebook Page

If your cause or company doesn’t already have a Facebook page, you should, 600 million people can’t be wrong. That’s how many users Facebook currently has. [more…]

Twitter as Part of Your Cause Marketing Strategy

One of the ways companies and causes can work together is thru the use of Twitter. Twitter can be an invaluable tool for promoting your cause marketing program. Here are some things to like about Twitter [more…]

Improving Cause MarketingTransparency with Quora

Consumers want more information about cause marketing programs. They want to know where the money is going, to what program, how much, when the funds will be distributed, and so on. One place to answer [more…]

Using Social Media to Compete in Online Contests

Since Pepsi announced just before the 2010 Superbowl that it was moving its advertising dollars from the big game to an online contest for nonprofits, many companies have followed suit and launched their [more…]

Location-Based Cause Marketing Tools: Foursquare

Foursquare is a location-based social networking service that’s primarily used on smartphones with GPS (Global Positioning System) — that thing on your smartphone that tells the world exactly where you [more…]

Location-Based Cause Marketing Tools: Facebook Places

Not to be outdone by Foursquare, Facebook created its own location-based service, Places, so that Facebook users could check into venues with their smartphones and let friends know where they are and what [more…]

Applying Location-Based Marketing to Cause Marketing

The leading location-based marketing tools, Foursquare, Places give businesses the option to offer rewards and incentives to people who check in. The cause marketing version of an offer is for a business [more…]

Reality of Location-Based Cause Marketing

Experts tend to agree that, over time, location-based marketing will be a big part of consumer marketing (and with it cause marketing). But you wouldn’t know that based on the current number of users. [more…]

Fundraising with Twitter Hashtags

When tweeting about cause marketing, you can use the hashtag #causemarketing so that other twitterers, including those that may not follow him on Twitter, can easily find tweets of common interest. [more…]

Cause Marketing in the Real World: Toys “R” Us

As cause marketers, it’s hard not to admire the shear breadth of Toys “R” Us promotions. In 2010, the toy store chain received a Halo Award by Cause Marketing Forum for Shaq Gives Back, a cause marketing [more…]

Getting Started with Location-Based Cause Marketing

If you haven’t tried your hand at location-based cause marketing before, don’t be intimidated. Location-based marketing was made for you! Foursquare alone boasts tens of thousands of businesses experimenting [more…]

Cause Marketing in Real Life: Foursquare

Estrella Rosenberg’s goal was to raise awareness, not dollars, when she registered her two charities on Foursquare in April 2010. The charities, Big Hearts Little Hands and One Hundred Squared, focus on [more…]

Linking Consumers to Your Cause with QR Codes

QR Codes provide a quick and easy method of getting information about your cause to consumers. Imagine you visit your local supermarket and at the register you donate to a local food pantry. On your receipt [more…]

Measuring the ROI of Your Cause Marketing Program

Everyone talks about how great cause marketing is for causes and companies, but how do you measure greatness, the return on investment (ROI), when the program is over? If your cause or company is like [more…]

Your Next Cause Marketing Program: Educating Partners

After you finish your first cause marketing program, your goals are twofold: Educate your partner on the highs of the program and build a stronger connection to your cause’s mission. [more…]

Your Next Cause Marketing Program: Working the Circle of Influence

The powerful opportunity you have after a cause marketing program is successfully completed is to tap the circle of power of your new friend and partner. Here’s how: [more…]

Dealing with Unhappy Cause Marketing Partners

Having the occasional unhappy sponsor at the end of a cause marketing program is part of the learning curve and can happen to the very best.

Here are a few tips on what to do when sponsors lose their happy [more…]

Addressing Common Partner Complaints about Cause Marketing

After hearing every partner complaint and comment under the sun about cause marketing here are some responses to have ready the next time someone claims you dropped the ball, you can catch it before it [more…]

Working with Celebrities in Your Cause Marketing Programs

The point that celebrities can play a huge role in cause marketing promotions may be a bit of an understatement when you look at the success of big cause brands like Product [more…]

Making Your Cause Marketing Program Celebrity Ready

Celebrities are busy people, and they have lots of choices on causes they can support. Here are some ways to ensure that your pitch doesn’t end up on the walk of shame: [more…]

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