Triggered Donations May Not Be as Lucrative as Point-of-Sale
While both point-of-sale and purchase-triggered donation programs (PTD) can be very successful for companies and very lucrative for causes — especially for causes working with large chains, such as Gap [more…]
Cause Marketing Fine Print
Cause marketing programs which use purchase-triggered donations are under a lot of scrutiny right now because consumers are rightfully questioning how much of their donation and to what cause their money [more…]
Rating Your Cause Marketing Program
Writing in PhilanthropyAction.com, Editor-in-Chief Tim Ogden proposed a cause marketing rating system for businesses and causes to follow and for consumers to use when they evaluate cause promotions. [more…]
Group-Buying Site Use for Cause Marketing
Cause marketing and companies can work together to raise money and build awareness through group-buying sites. You’ve probably heard of or even bought a discounted product or service from Groupon or Living [more…]
Best Group-Buying Site for Your Cause Marketing Program
Cause marketing and companies and causes can use group-buying sites to raise money and build awareness. But, not all group-buying sites are created equal or are suitable for your cause marketing program [more…]
Raising Money with GoodTwo Group-Buying Site
What is unique about the GoodTwo group-buying site is that causes can select the deals they think their supporters will like and purchase from a menu of products and services. [more…]
Raising Money and Awareness with Facebook Likes
You really can’t overstate the importance of Facebook Likes to companies and cause marketing. Likes have become the dominant symbol of social proof and popularity on the web. With one simple click, you [more…]
Promoting Your Program with Social Media
The power of social media to drive your cause marketing program is amazing. Blogging, Facebook, and Twitter are new, innovative, and free ways to educate prospects about your program. [more…]
BestContent for Your Cause Marketing Blog
Text, video, pictures, podcasts — which do you prefer to communicate your cause marketing message? What medium you want to use is your choice. It’s best to pick one you feel most comfortable and expressive [more…]
Good Video and Good Cause Marketing
Lights. Camera. Help. is an Austin-based nonprofit that is dedicated to encouraging nonprofits and cause marketing driven organizations to use film and video to tell their stories. Lights. Camera. Help [more…]
Cause Marketing Pinup Fatigue
You’ll probably have no trouble getting people excited to execute the cause marketing point-of-sale program and getting it off to a great start with your pinup program. But how long can the fire burn? [more…]
Cause Marketing Gone Stale
Some people don’t always get the hint that their cause marketing efforts have gone stale; gone for too long. Here are ten signals to watch for. [more…]
Working with Your Cause Marketing Partner
It’s important to work closely with your company partner throughout the point-of-sale process. You need to make sure that you work with the right people and that you have a timeline for what needs to be [more…]
Printing Guidelines for Cause Marketing Pinups
Printing is a critical step in the cause marketing pinup process. If you manage it correctly, you’ll maximize the money you can raise for your organization and drive down expenses. [more…]
Cause Marketing Shipping and Logistics
After design and printing, shipping can be a big expense for cause marketing point-of-sale programs. Here are your different options and related suggestions to simplify logistics and use your resources [more…]
Cause Marketing Point of Sale Quantities and Fulfillment
If you print too few cause marketing point of sale pinups, you could stymy your program and hurt fundraising if stores run out. Conversely, print too many pinups, and you’ll waste money and resources and [more…]
Purchased-Triggered Donation Cause Marketing Programs
The concept behind purchased or action-triggered donation cause marketingprograms (PTD) is a simple one. The consumer buys a product or service or performs some action, and a donation is made to a cause [more…]
Cause Marketing in Real Life: PUMA
PUMA runs wicked far with donations in an action-triggered, cause marketing program centered around Boston traditions. Patriots Day in Massachusetts, traditionally the third Monday in April, commemorates [more…]
Cause Marketing in Real Life: Leprechaun Lattes
Many cause marketing programs which use purchased triggered donations are large, national efforts but they can also be small, local, grass-roots efforts and still be highly successful. [more…]
Jumping in to Location-Based Cause Marketing
Location based cause marketing has many drawbacks but also many positives. Here are five reasons to start and stick with location-based marketing for your cause: [more…]
Using an E-mail Newsletter to Expand Your Blog
The question on every blogger’s mind is how to keep readers coming back. One of the best answers is using an e-mail newsletter. Samuel Johnson famously said that it’s more important to be reminded than [more…]
Extending Your Causes Reach with a Facebook Page
If your cause or company doesn’t already have a Facebook page, you should, 600 million people can’t be wrong. That’s how many users Facebook currently has. [more…]
Twitter as Part of Your Cause Marketing Strategy
One of the ways companies and causes can work together is thru the use of Twitter. Twitter can be an invaluable tool for promoting your cause marketing program. Here are some things to like about Twitter [more…]
Improving Cause MarketingTransparency with Quora
Consumers want more information about cause marketing programs. They want to know where the money is going, to what program, how much, when the funds will be distributed, and so on. One place to answer [more…]
Using Social Media to Compete in Online Contests
Since Pepsi announced just before the 2010 Superbowl that it was moving its advertising dollars from the big game to an online contest for nonprofits, many companies have followed suit and launched their [more…]
